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RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family

Strategic marketing services and solutions.Provide unique solutions designed for regulated and deregulated Energy companies with the goal of increasing customer satisfaction and increasing sales for our partners. Solutions include: Involuntary Unemployment Insurance, Deposit alternative program, Surge protection plans and more.

Recruited to develop and lead all marketing efforts from early-stage company startup to successful merger and exit. Delivered a robust, scalable, and integrated sales and marketing strategy which changed the business from being dependent on a single channel of outbound cold-calling to managing a large flow of inbound leads, from multiple channels, as well as insights with existing customers which greatly enhanced the sales process.• Led company re-naming project and new brand development working closely with new investors and board members, completing the project on-time with limited resources and tight timeframe.• Developed comprehensive brand launch plan resulting in significant media exposure, greatly increased awareness in the industry, and increased traffic to new website with a 50% increase in web ranking.• Identified and led implementation of comprehensive sales and marketing platform including a sales CRM (Salesforce), Marketing automation platform (Pardot) and integrated service and sales phone platform (NewVoice Media) which created a 360-degree view of customers and prospects.• Increased marketing leads from 50 to over 300 per month by leveraging content and promotions such as webinars, tradeshows, channel promotions, sponsored promotions, email drip campaigns, social media, and more.• Developed integrated sales and marketing process from marketing lead generation to marketing qualified leads (MQL’s) growing sales leads from 50 per month to over 70 while increasing the quality of sales leads and greater insight to prospect interest and engagement.• Developed distribution team and strategy solidifying partner relationships and creating a consistent process product launches and promotions resulting in becoming the largest source of new leads.• Improved tradeshow presence throughout the four years resulting in a 3x increase in tradeshow leads and a significant improvement in brand awareness and industry acceptance.

Created and led Home Solutions business unit developing and delivering solutions, beyond electricity, enabling incremental revenue and new value for customers.

Created new solutions with the goal of enabling significant new revenue streams and new value for customers.

Identified partnership opportunities to increase sales and source new offerings for customers.

Identified and managed new partnerships for increased distribution in order to increase new customer accounts.

Established an advertising solution enabling local business owners to reach consumers cost effectively

Extended US partnerships (HP, Compaq, Dell, IBM, Toshiba, Sony, eMachines) worldwide increasing AOL software distribution to the ten AOL services around the world (Germany, France, UK, Japan, China, Canada, Brazil, Mexico, Puerto Rico, and Australia).

Led #1 account team responsible for distributing US AOL software, within PC vertical (Dell, Gateway, IBM, Toshiba, etc.) to drive AOL subscriptions.

• Cold called and prospected for 100% new business within PC OEM, Software, and PC Peripheral verticals.• Achieved 130% of quota distributing CompuServe software on over 10mm partner units Nationwide.

Managed relationships with Online companies such as AOL, Prodigy, GE, and CompuServe to maintain and improve online tools for Microsoft customers.