Captio is the leading platform in the Spanish market for travel and expense management.For 8 years, I directed the marketing department. I was the first member of the team, I built the department and participated in its evolution in a period that took us from being a startup to an acquisition by an international player.This required very diverse tasks. Our usual priorities were demand generation, brand and sales enablement. For me, the main milestones of the team have been:- Providing our sales team with sufficient qualified opportunities to maintain annual growth rate target, usually in the 3 digits.- Turning the marketing department into the main source of won opportunities.- Increasing the close ratio of our sales team by several % points, improving value positioning.- Building a small, efficient and highly sales-aligned team.- Building a solid brand starting from scratch.My main experience in this period has been related to:- Online and content marketing: successsfully launching an Inbound Marketing project for B2B in 2013. In 2018, it was the main source of opportunities for Captio.- Lead generation and nurturing: inbound and outbound strategies. Nurturing and qualification for the sales department.- Sales enablement: generation of sales material, market intelligence, competition analysis.- Product marketing: supporting the communication of new versions, generation of success stories and whitepapers, video conceptualization, management of App Stores, generation of manuals and training material.- Project management.- Corporate communication.- Channel marketing.- Events & tradeshows.- Team management.

Ongest offers an online invoicing platform that connects companies and their tax advisors.I was the person in charge of creating from scratch the marketing area in Ongest.I participated in the definition and execution of the marketing mix for Ongest. In a first stage, my tasks were mainly related to product development. I served as Product Manager, collecting customer feedback, competitor and internal information and acting as a link with IT to adapt the platform to market requirements.I was also in charge of initiatives aimed to create brand awareness, generate leads, improve corporative communication and support sales.Over time, the project pivoted to become Captio.

Justinmind is a company that develops a platform for prototyping other software applications.I started in Justinmind as a researcher in the EC- GIN (Europe - China Grid InterNetworking) project, funded by the European Union and related to grid technologies in which I worked in a team of 16 partners both in Europe and China.When the project concluded, I passed to the Business Development Department, where I was part of the internationalisation team (process that the company was just beginning). I mainly performed tasks related to customer and international sales processes management, product demonstrations, market prospection and management of a telemarketing team which was being organized at that time.