As VP Marketing at Chargeflow, I lead my team in developing and executing comprehensive marketing strategies that enhance our brand visibility, foster customer engagement, and drive growth. My responsibilities encompass overseeing the full marketing efforts for Chargeflow which include market research and analysis, brand management and development, digital marketing campaigns, and public relations efforts, all while pushing the envelope on innovation within the team to achieve exceptional results.

As a seasoned digital marketing veteran with 15 years of experience under my belt, I've recently embarked on a new journey to help startups navigate the complex realm of digital marketing. I leverage my diverse expertise in SEO, SEM, content marketing, social media management, and data analytics to craft comprehensive marketing strategies tailored to each startup's unique goals and challenges. I've been instrumental in not just generating leads, but in achieving tangible growth and positioning brands for success. I bring a mix of creative thinking and data-driven decision-making, always keeping a keen eye on the ever-evolving trends in the digital landscape. My mission is to empower startups with the right marketing tools, strategies, and insights that will propel them towards accelerated growth. I firmly believe in nurturing a strong marketing foundation for these emerging businesses, enabling them to stand tall in the highly competitive marketplace.

I joined Justt in late 2021 to help build the entire digital marketing department from the ground up. Key achievements:• Build, plan and implement the overall digital marketing strategy.• Lead the Inbound Marketing and Brand Teams.• Manage and oversee performance based and organic digital marketing channels.• Forecast and oversees the departments operating budget.• Define and measure KPI targets• Directly manage and execute SEO strategy• Identifies new market segments that will benefit from company products.• Prepares effective advertising campaigns based on market research.• Collaborates with senior executives to develop growth plans for the organization.

On January 26, 2021 Veritas Technologies acquired HubStor. The acquisition enables expanded protection for a variety of SaaS-based applications, including Microsoft 365, Slack, Box and Google Workspace. HubStor is built on a modern API-first architecture that provides a clear path for integration with the unified Enterprise Data Services Platform to simplify operations and reduce risk as part of a holistic data protection strategy. HubStor was the leading unified backup and archiving platform. Key Achievements & Responsibilities:• Responsible for all inbound marketing activities and managing an in-house team as well as external resources. This included developing a comprehensive, multi-channel GTM plan and strategy, preparing the necessary infrastructure, and executing the plan to deliver and meet aggressive goals and targets.• I was able to increase demand generation metrics across the board and grew inbound qualified leads by 3x. • Implemented a full-funnel workflow and lead scoring automation process for all inbound leads.• Implemented a full business intelligence infrastructure (DWH and Reporting) to provide management with total visibility and transparency into all marketing and sales activities.• Negotiated and finalized multiple high-profile advertising engagements with leading publications as well as digital events organizations.

On July 29, 2021 Riskified IPO at a $4B market cap. Riskified provides a SaaS based fraud prevention solution to LMB’s and Enterprise eCommerce companies. I joined the company while it was still in its infancy to lead all digital marketing and inbound customer acquisition activities from planning stages through to execution and performance analysis. Key Achievements & Responsibilities: • Planned full year digital marketing strategy and budgets – was responsible for nearly $1M in annual marketing budget. • Increased PPC lead generation performance MoM consistently over a nearly 3-year period. • Led a team of two full-time and one part-time employees in-house, as well as outsourced agencies. Effectively collaborated with other marketing teams (content & design) in order to achieve marketing goals. • Defined and executed the company’s content distribution strategy. • Planned and implemented significant SEO changes to all web assets, which resulted in improved positions for highly competitive keywords in SERP’s and a 200% increase in organic traffic annually. • Implemented marketing automation and behavioral analytics solutions to gain much better insights into performance metrics and improve marketing related efforts for the company. • Responsible for managing content syndication partnerships with industry publishers.

Initially brought in to Wibiya shortly after their acquisition by Conduit in order to assist with the implementation of an ad-based initiative across Wibiya’s web-bars. I was responsible for deploying ad-serving capabilities across Wibiya’s network utilizing DoubleClick’s ad serving infrastructure in order to monetize Wibiya’s vast inventory. In late 2012 we began to monetize Conduit’s assets. I was responsible for implementing the ad-serving infrastructure and managing the advertising operations activities. I was also heavily involved in business development efforts to sell conduits’ display inventory assets. Key Achievements & Responsibilities:• In charge of implementing DFP across Wibiya’s web-based assets and subsequently on Conduit’s web-based assets.• Responsible for managing all available display advertising inventory in a top-50 global online inventory source. • Responsible for optimizing display ads performance and ensuring the highest eCPM yields across a wide array of available products within the organization.• Implementing new technologies to ensure available inventory is sold effectively at the highest available rates.• Managing existing relationships and developing new partnerships with buyers and ad partners.• Involved in ad-related aspects of the product development and testing cycles.• Involved in advertising related Billing/CRM integration process. • Actively involved in developing new monetization sources across existing assets (daily deals, native advertising, in app advertising).

Directing all of Conduits’ global performance marketing (affiliate) business activities. Responsible for driving traffic to Conduit’s extensive network from paid, organic and affiliate sources. Deployed significant new technologies to considerably improve traffic generation efforts. Developed new lead-generation strategies in order to deliver high-profile, high-quality leads to the Business Development department. Responsible for envisioning, developing and implementing various high-profile marketing projects. Key Achievements:• Responsible for initial deployment and subsequent day-to-day management of all Affiliate Program aspects. An ongoing, large scale and complex project which spans several areas of expertise from marketing, legal, technical and business. • Responsible for managing a variety of Pay-Per-Click campaigns on platforms such as Adwords, Facebook, AOL, Twitter and others in order to drive new publishers to Conduit’s platform.• Responsible for ongoing landing page optimization which includes A/B, multivariable and usability testing. I continually improved conversion rates for affiliate and paid traffic sources using new creative techniques and methods.• Successfully introduced a new affiliate based business model into Conduit’s App Marketplace by creating a monetized app with eBay, this proven model has since become the standard for all subsequent monetized app partnerships created by Conduit. • Spearheaded the creation of several CMS plugins which enable existing publishers to easily deploy their Conduit banners on their site, thereby increasing deployment rates. • Tested and implemented new lead-generation and lead-capture technologies. • Increased publisher deployment rates by tens of % points by developing unique and creative marketing materials as well as various promotional tools.

Key Achievements:• Responsible for all the online/offline marketing content of Jungo’s Connectivity Software division.• Optimized existing web content for better search engine visibility.• Authored a wide array of marketing materials such as show flyers, inserts, print and bi-monthly newsletter.

Key Achievements:• Accountable for producing RFP/RFI documentation for a major medical software company. • Responsible for maintaining the entire RFP framework process. • Spearheaded the website redesign and search engine marketing initiatives.