TL;DR: If you're looking for a B2B writer with (lots of) experience working with subject-matter experts and a painstaking dedication to making deep insights clear, entertaining, and useful, get in touch. Past/current clients: EU Business School, Pipeline Magazine, PandaDoc. Long version: B2B content has a problem.Well, it's got a few. Yeah, it's generic. It's shallow. Nothing new. But perhaps the biggest issue is that buyers don't trust it. I'll leave you to Google the stats, but they're there. I solve this problem by writing B2B content that works better. How? By combining a painstaking commitment to my craft with genuine subject matter expertise. I admit, SME has become something of a buzzword. But it gets to the nub of what most B2B content is missing—real insight and experience-backed opinion.If you can combine these two elements—damned good writing AND deep expertise—you'll have content that not only draws eyeballs but also builds engagement and trust with your readers over the long term, guaranteeing you're top of mind when that good ol' shortlist gets written up. Top of mind because you've consistently delivered value, not because you've shared pixilated memes or wannabe-comedian Instagram reels. I've been fortunate to work with some of the web's top thought-leadership-driven brands, including EU Business School and Pipeline Publication (a telecoms monthly that goes out to over 100,000 senior executives at some of the world's biggest companies). I specialise in:SEO -focused longform blog postsWhite papersOpinion pieces Interested? Message via LI or email me at dan@contentliftoff.com