Daniel Martinez Rodriguez Email and Phone Number
Building and developing empathetic teams is how real innovation and growth happen! I lead with a focus on creating a culture where open communication, shared learning, and ownership thrive. My teams aren’t just ticking boxes—they’re experimenting, adapting, and ready to pivot when needed to keep moving forward..
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CmoWakemedia Mar 2015 - PresentRemoteFounded and scaled WAKE a digital strategy agency from 2 to 18+ employees remotely, evolving from a social media focus to a full-service provider including content marketing, SEO, SEM, e-commerce, UX/UI design, brand marketing, and inbound marketing. Managed a 1M budget and oversaw P&L to ensure financial health and growth.Digital transformation of a fintech company, managing a cross-functional team of 18 professionals, including front-end React programmers, UX designers, digital strategists, and performance marketers. Development and subsequent launch of digital products.Performance Optimization: Directed ongoing optimization of website organization, messaging, and performance metrics, enhancing user experience. Implemented strategic content, growth, and product initiatives that boosted Customer Lifetime Value (CLTV).Content & Communication Strategy: Coordinated cross-functional content creation, leading teams of authors, editors, SEO experts and designers to produce high-quality content across platforms, blogs, and social media. Cultivated strong relationships with C-suite executives, providing strategic insights to drive client success.Growth Strategy: Developed and executed Meta and Google Ads strategies, combined with robust content marketing and local SEO for a local cooking school. Grew monthly revenue from €5,000 to €22,000 within one year, achieving a 1200% ROI on paid media through CRO optimization and strategic partnerships with local brands.EdTech Marketing Optimization: Reduced CAC by 45% for an EdTech client through tailored inbound marketing techniques, including email campaigns and webinars. Managed paid campaigns on Meta targeting Europe, LATAM, and the USA, driving significant revenue growth. -
Executive Producer And OperationCanal México Apr 2014 - Oct 2015Mexico City Area, Mexico- Supervised the end-to-end production of five TV shows with stringent budget and timeline management, enhancing operational efficiency and content quality.- Drove a viewer increase of 85% within three months by implementing targeted advertising strategies and optimizing brand engagement.- Managed creative direction, ensuring that video content creation from initial conceptualization to final edit aligned with strategic marketing objectives and enhanced audience engagement.
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Independent ProducerFreelance Jan 2009 - Apr 2014Monterrey Area, MexicoExecutive Producer: music videos, corporate videos and TV spotsPre Production: selected and hired heads of department for every project, developed and managed their budgets, coordinated casting calls and actors contracts, negotiated and drew up contracts for the locations needed in the productions. Production: Supervised and coordinated every day of filming, identifying and solving any problems that might arise during the production days keeping us on schedule. Post Production: Coordinated all post departments and ensured deadlines for delivery were met.During this time I procured a government grant for MX$ 500,000.00 (US$27,000.00) for the creation of various screenwriting projects.
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Asistente Coordinador De PostproduccionFrame Set And Match Jan 2009 - Jan 2010Sydney, AustraliaCasa post productora en Sydney, Australia que trataba con largometrajes, cortometrajes y anuncios de TV. Asistente en coordinación de producción Supervisor de postproducción y de logística para la finalización de proyectos a través del proceso de postproducción, facilitando el buen funcionamiento de todos los departamentos, edición de video y sonido, gráficos, corrección de color y VFX.
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Executive ProducerMotion Arts Jan 2008 - Dec 2009Sydney, AustraliaIndependent Film production house located in Sydney, Australia.Important projects‘The Devil´s Six Commandments’ Feature Film (co-producer)Winner of the Award of Merit in The IndieFest Film Awards in Melbourne, Australia.Pre Production: selected and hired heads of department for the feature, developed and managed the budget, coordinated casting calls and actors contracts, negotiated and drew up contracts for the locations needed in the productions and safety plans. Production: Supervised and coordinated every day of filming, identifying and solving any problems that might arise during the production days keeping us on schedule.Post Production: Coordinated all post departments and ensured we met deadlines for delivery.‘Barton The Ghost Catcher’ Short Film (Assistant Director)The Short was part of the Primavera Film Festival and Sydney Children’s Festivaland got a nomination in the festival Inside Film Awards: Australia Film AwardsPre Production: Script breakdown, developed the production schedule, shot list, safety plan and call sheets Production: Kept filming on schedule, coordinated the cast and crew, created daily call sheets, and made sure everything on the shot list got done.
Daniel Martinez Rodriguez Education Details
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Cinematography And Film/Video Production -
Apa Academy Of Photogenic ArtsCinematography And Film/Video Production -
Lorenzo Di MediciMarketing And Photography -
Video Production / Marketing
Frequently Asked Questions about Daniel Martinez Rodriguez
What company does Daniel Martinez Rodriguez work for?
Daniel Martinez Rodriguez works for Wakemedia
What is Daniel Martinez Rodriguez's role at the current company?
Daniel Martinez Rodriguez's current role is Digital Marketing Strategy | Content & Growth | CMO | Team Development.
What schools did Daniel Martinez Rodriguez attend?
Daniel Martinez Rodriguez attended New York Film Academy, Iebs, Apa Academy Of Photogenic Arts, Lorenzo Di Medici, Concordia University.
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Daniel Martínez Rodríguez
Mechatronics Engineer | Sales - Industrial And Automation EngineeringSonora, Mexico -
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