Cmo
CurrentFounded and scaled WAKE a digital strategy agency from 2 to 18+ employees remotely, evolving from a social media focus to a full-service provider including content marketing, SEO, SEM, e-commerce, UX/UI design, brand marketing, and inbound marketing. Managed a 1M budget and oversaw P&L to ensure financial health and growth.Digital transformation of a fintech company, managing a cross-functional team of 18 professionals, including front-end React programmers, UX designers, digital strategists, and performance marketers. Development and subsequent launch of digital products.Performance Optimization: Directed ongoing optimization of website organization, messaging, and performance metrics, enhancing user experience. Implemented strategic content, growth, and product initiatives that boosted Customer Lifetime Value (CLTV).Content & Communication Strategy: Coordinated cross-functional content creation, leading teams of authors, editors, SEO experts and designers to produce high-quality content across platforms, blogs, and social media. Cultivated strong relationships with C-suite executives, providing strategic insights to drive client success.Growth Strategy: Developed and executed Meta and Google Ads strategies, combined with robust content marketing and local SEO for a local cooking school. Grew monthly revenue from €5,000 to €22,000 within one year, achieving a 1200% ROI on paid media through CRO optimization and strategic partnerships with local brands.EdTech Marketing Optimization: Reduced CAC by 45% for an EdTech client through tailored inbound marketing techniques, including email campaigns and webinars. Managed paid campaigns on Meta targeting Europe, LATAM, and the USA, driving significant revenue growth.
