Accomplished healthcare financial leader focused on helping clients drive a consumer-centric organization with strategic direction to 1) sustain and build growth and market share 2) utilize digital innovation and technology to drive efficiencies, better retention and access, 3) improve service line financial margins 4) strategically utilize data, service line performance and consumer insights to drive efficiencies 5) Improve EBIDTA and “bottom-line” financial and operational performance.Former CEO and CFO for large independent specialty physician organizations with proven financial results (>15% increases in margins and POS collections, >8% - 10% decreases in denials).Led projects focused on Financial and Operational improvement, Patient Access/Consumerism and Service Lines (transplant, ortho, oncology, anesthesia, cardio) for hospitals, independent physician organization and for-profit entities. • Consumer Access and Patient Retention Improvement - Alignment and consumer engagement to improve patient retention, hospital/physician integration and implementation of future-state models to improve consumer experience and streamline business processes. • Data Analytics – Utilize data and develop performance dashboards based upon industry benchmarks to track operations and financial improvement.• Financial/EBIDA Improvement – Managed care contracting, accounting, risk stratification, value-based care, price transparency, margin improvement without sacrificing patient satisfaction and consumer experience and quality and revenue cycle improvement (e.g., LOS, revenue cycle management, payor contracting and contract support) physician productivity, organic growth, pharmacy spend.• Information Technology - Identifying opportunities and tasks that can be automated to provide more timely access to care. • Change Management - Change management leader with demonstrated achievements in communication, developing and implementing consumer satisfaction to drive improvements.✉ Campbell.danna@gmail.com