Danna Hendrickson Email & Phone Number

Charleston, Sc, Us

Leads that convert. Campaigns that scale. Marketing you can track. RevRoutine is a boutique Demand Generation and Marketing Operations Consulting Firm that drives routine revenue for clients.

Sea Cliff, New York, Us

Manhattan, New York, Us

Fairygodboss is an employer branding and recruitment marketing solution that helps companies attract, engage, and hire professional and technical women. Our career community for women, employee reviews, curated content, hiring events, and job platform helps companies enhance their employer brand, develop diversity-focused recruitment marketing, and build diverse candidate pipelines. Founded in 2015, Fairygodboss partners with over 150 enterprise organizations like Apple, Johnson & Johnson, Home Depot, and Deloitte to meet diversity recruiting goals and connect with the 15 million women who trust FGB each year to navigate their careers and find their next job.

New York, Us

-Managed thought leadership campaigns to drive new leads leveraging social, ppc, email distribution, and third-party syndication-Updated lead tracking and attribution system in marketo and salesforce resulting in more accurate and detailed tracking which allows for analysis on CPL to determine most effective lead sources-Cleaned, enriched and created new categorization methods to allow for more accurate and targeted segmenting during campaigns-Trained and managed outsourced SDR team which drove over 25% of pipeline for 2018

New York, Ny, Us

-Developed, executed, and monitored outbound email campaigns that generated more than $1.2M in pipeline in less than 6 months-Ongoing development of salesforce architecture to effectively monitor lead funnel and progression-Automated the flow for inbound leads which resulted in doubling the amount of inbound opportunities per month and saved sales reps time

New York, New York, Us

Responsible for the marketing team’s operations – including database maintenance, marketing automation system (marketo), and scaling/optimizing all processes.Database management:-Develop data acquisition, cleaning, and enriching processes and implement automation to scale this process-Responsible for creating process to target and segment database to enable marketing and audience development for our growing event portfolioMarketing Automation:-Oversee marketo for the marketing department-Create, maintain, and optimize campaigns for 200+ events per year -Report and review on emails/campaigns within marketo – using findings to create and monitor KPIs to improve overall performanceProcess Optimization-Constantly reviewing current processes and working on ideas to automate, streamline, and improve. Partner closely with the technology team to create, test and implement.

New York, New York, Us

-Manage the Marketo platform for the product marketing team-Create and maintain email campaigns, landing pages, and intricate flows within Marketo to achieve a conversation of over 6400 members each year-Manage a portfolio of over 100 full day, dinner and breakfast conferences by creating, monitoring, and analyzing event budgets and marketing campaigns-Continuously analyzing and improving processes which has led to a 50% increase in per event productivity-Oversee a team of marketing coordinators in their daily activities

New York, New York, Us

-Maintain automated marketing campaigns in Marketo used department wide that streamline our marketing process and drastically reduce recruiting time per event-Manage a portfolio of over 80 full day, dinner and breakfast conferences by creating, monitoring and analyzing event budgets and marketing campaigns-Continuously analyzing and improving processes to increase department operations and efficiency

New York, New York, Us

-Senior Member Development Associate focused on email marketing campaigns to drive membership and successfully execute full day conferences-Managed CLO community through marketing campaigns for full day forums, content creation through member calls, and engagement through customer service-Created, tracked, and evaluated marketing tactics to identify performance and effectiveness across several c-suite memberships-Executed client contracts worth more than $250,000 in revenue annually by developing relationships with clients, creating campaigns and timelines, and receiving feedback from clients on performance & effectiveness

New York, New York, Us

Argyle Executive Forum is a membership-based professional services firm. We convene business leaders from highly targeted business-to-business communities for strategic collaboration and business development. Since 2004, Argyle has advanced the exchange of new ideas and timely perspectives among senior operating leaders, board members, investment managers and policy makers. Over 30,000 executives participate in our communities, with over 500 new members joining each month.

• Utilized various career boards to search for resumes that match job orders• Interviewed candidates to understand and assess background, work history and education in order to make recommendations on next steps • Participated in all stages of the staffing process including business development and relationship management • Communicated frequently via phone and email with clients, prospects and candidates

• Worked directly with Founder and Managing Member• Contacted 120 hedge funds and arranged 15 conference calls and meetings • Utilized Excel in order to manage data for review by company employees