Danna Peña Email and Phone Number
Danna Peña work email
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Danna Peña personal email
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👩🏽💻 I'm a Barcelona-based sustainability practitioner and communications professional with an MSc in Sustainability Management from Universitat Pompeu Fabra (UPF) Barcelona School of Management. I'm interested in roles and projects in ESG, sustainability reporting and consultancy, climate action, and communications. Since I hold a BS degree in Advertising Management, my communications and technical skills give me a unique edge in my work. My experience in e-commerce startups, retail companies, NGOs, civil society organizations, advertising agencies, news and media publications, and travel companies enables me to approach my work from a multifaceted and nuanced perspective.🌏 With extensive experience in multinational creative roles, I leverage my strategic skills and expertise in sustainability and digital communications to drive positive societal change. In previous roles as a digital marketing strategist, social media & community manager, and copywriter, I’ve led diverse teams, achieved 80%-455% growth in global social media accounts, and integrated sustainability into brand communications and content strategies.✍️ A passionate storyteller, I’ve written 90+ articles for publications like Rappler, Manila Bulletin, The Philippine Star, and CNN Philippines Life. In 2020, I was selected as a Climate & Sustainability Journalism Fellow by Climate Tracker, and in 2021, I became a certified Climate Reality Leader. While focused on sustainability and climate action, I’ve also written on travel, business, food safety, culture, and advocacy. Additionally, I have experience in UX writing, SEO, and social media copywriting.🗣️ I'm fluent in English and Filipino and currently learning Spanish.🔗 View my portfolio at dannapena.my.canva.site/portfolio
Black Fox Global, B Corp
View- Website:
- blackfox.global
- Employees:
- 16
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Impact Sector Journalism And Marketing ConsultantBlack Fox Global, B CorpBarcelona, Ct, Es
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Climate Reality Leader (Freelance Journalist & Communicator)The Climate Reality Project Oct 2021 - Present• Participated in and completed The Climate Reality Project’s 2-week Global Training led by Al Gore and a team of world-renowned scientists, activists, innovators, and thought leaders• As a Climate Reality Leader, I have committed myself to covering and writing pressing stories about sustainability, climate action, and social impact• Authored articles on sustainability, climate justice, inclusion, and consumerism in publications such as Manila Bulletin and The Philippine Star -
Digital Marketing Strategist, Social Media Manager, Copywriter, & Sustainability CommunicatorVarious Clients Oct 2020 - Present• Grew @thepinkstuff.usa's Instagram account by 455% (4k followers to 22.2k followers) by working as The Pink Stuff USA's Head Copywriter & Social Media Manager who handles sourcing content, writing social media copies, plotting content, and writing all marketing materials of the brand (social media campaigns, website, and branded pages for retailers like Amazon, Walmart, Home Depot, etc.)• Wrote SEO-driven landing pages for RJ Living, a furniture brand based in Australia• Wrote articles on mindful living and climate justice for Young STAR by The Philippine Star• Wrote bite-sized articles for The SHEeo Society, a community that empowers women in life and in business• Wrote features for Touchpoint by Manila FAME, a publication that spotlights Philippine craftsmanship• Read more published works at dannapena.com/writings/published-works -
Community Manager & Writer, BrandBeautiful Destinations Sep 2020 - Oct 2022New York, United States• Grew the @beautifuldestinations Instagram account by 80% (13.7 million to 24.7 million followers) via data analysis, sourcing and publishing social-first content, engaging copywriting, and meaningful conversations with the community• Sourced posts, curated content (Instagram, TikTok, & Facebook), and wrote over 100+ social media copies per month for the brand's various social media channels which boosted page performance• Coordinated with 100+ creators per month to ensure the proper publication of featured content• Created outreach templates and implemented a system to ensure proper permission and tracking of featured creators are administered• Managed Video Editor's outputs to ensure top-quality & brand-fit content• Researched social media executions and trends to set up content for success• Utilized Sprout Social and Air Inc. to manage channels, teams, workflows, and content• Created a Social Media Style Guide, Community Management Guidelines, and internal documents utilized by the social team to track, analyze, and plan content• Reported directly to the CMO and supervised team members during their probationary period to set them up for success -
Social Media ConsultantInstitute For Climate And Sustainable Cities Oct 2020 - Mar 2021Manila, National Capital Region, Philippines• Project-based consultant for GCFWatch, a civil society platform for sharing information about GCF projects and programmes at a national level, as well as tracking policies and pledges to the Fund -
Journalism Fellow (Climate Change & Sustainability)Climate Tracker Nov 2020 - Dec 2020• Selected to be a Southeast Asian Journalism Fellow for the 2-month fellowship of Climate Tracker, an international organization that connects environmental journalists and NGOs• Pitched, researched, and wrote climate-related stories on the "Just and Green Transition of the Philippines post-COVID-19" published on Rappler -
Senior Staff Writer, Brand MarketingBeautymnl Apr 2020 - Oct 2020Metro Manila• Specialized in social media strategy, content creation, and community management of the brand's social media accounts in which retail items such as fashion, beauty products, and food items were promoted• Ideated and wrote copy for the brand's social media content• Elevated the brand identity and fostered community engagement by creating brand-building posts that are relatable, aspirational, and relevant to the audience• Reported on the brand's social media analytics on a weekly and monthly basis to consistently oversee and improve the performance of online marketing collaterals*𝘉𝘦𝘢𝘶𝘵𝘺𝘔𝘕𝘓 𝘪𝘴 𝘵𝘩𝘦 𝘴𝘪𝘴𝘵𝘦𝘳 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘰𝘧 𝘋𝘦𝘢𝘭 𝘎𝘳𝘰𝘤𝘦𝘳, 𝘸𝘩𝘦𝘳𝘦 𝘐 𝘸𝘢𝘴 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘥 𝘢𝘴 𝘢 𝘚𝘦𝘯𝘪𝘰𝘳 𝘚𝘵𝘢𝘧𝘧 𝘞𝘳𝘪𝘵𝘦𝘳 -
Senior Staff Writer, Content & MarketingDeal Grocer Dec 2018 - Oct 2020• Collaborated with the Business Development team in creating marketing communication materials such as digital ads, social media content, and Deal Grocer Traveler articles aimed at driving sales for partners and boosting brand equity• Ideated articles for DG Traveler and wrote stories centered on travel, lifestyle, and culture, with a slant toward sustainability• Assigned writers with relevant and timely topics that would provide value for readers and edited articles to guarantee accurate, grammatically correct, and properly formatted works• Created write-ups for deal pages that range from hotels, resorts, experiences, and beauty and wellness services• Set up the weekly dashboard of all launching deals and tagged them accordingly -
Senior Staff Writer, Content & BrandingShoplite Mar 2019 - Mar 2020• ShopLite is the sister company of Deal Grocer, where I was employed as a Senior Staff Writer• Ideated, created, and executed the Brand DNA of ShopLite for their rebranding efforts• Wrote site-wide copy for the brand's website and mobile app, as well as copies for product pages• Contributed articles to Money Mentor, an in-app magazine that provides financial know-how targeted to young Filipinos*𝘚𝘩𝘰𝘱𝘓𝘪𝘵𝘦 𝘪𝘴 𝘵𝘩𝘦 𝘴𝘪𝘴𝘵𝘦𝘳 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘰𝘧 𝘋𝘦𝘢𝘭 𝘎𝘳𝘰𝘤𝘦𝘳, 𝘸𝘩𝘦𝘳𝘦 𝘐 𝘸𝘢𝘴 𝘴𝘪𝘮𝘶𝘭𝘵𝘢𝘯𝘦𝘰𝘶𝘴𝘭𝘺 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘥 𝘢𝘴 𝘢 𝘚𝘦𝘯𝘪𝘰𝘳 𝘚𝘵𝘢𝘧𝘧 𝘞𝘳𝘪𝘵𝘦𝘳
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Freelance Journalist, Feature Writer & Content StrategistSelf Employed Dec 2016 - Nov 2018Manila, Philippines• Specialized in feature writing, copywriting, content marketing, and social media brand consultancy• Wrote articles on lifestyle, culture, travel, advocacies, and technical topics such as food safety, while other formats of writing projects included copywriting for digital graphics, advertisements, social media assets and social videos• Interviewed various entrepreneurs and government representatives for Food Safety Trends Philippines Magazine and wrote feature articles regarding topics such as business and food safety• Wrote travel, lifestyle, and culture articles for Rappler, CNN Philippines Life, PURVEYR, and Deal Grocer Traveler• Provided copywriting and social media consultancy services for clients like Canva, Cabin Zero, and In2Jordan -
Brandrap Content ProducerRappler Aug 2016 - Jan 2017• Part of an award-winning Sales and Marketing team tasked to brainstorm and execute articles, infographics, and videos of varying formats• Conducted research for articles and coordinated with internal teams to ensure the proper publishing and execution of content pieces• Besides scope as a BrandRap Content Producer, contributed photography for Rappler merchandise and voice-overs for online news videos -
Social Media SpecialistTribal Worldwide Feb 2015 - Jul 2016Ncr - National Capital Region, PhilippinesCommunity Management• Vigilantly handled the social media accounts of Tropicana, Lipton, Petron Gasul, Daylong, and Tribal Worldwide Philippines, namely on Facebook, Twitter, and Instagram, through scheduling and publishing of content, facilitation, customer support, behavioral research, and creating in-depth reports based on quantitative data from Facebook Insights, Twitter Analytics and Minter.io. The content of the weekly and monthly reports consists of page-level and post-level analyses, key takeaways, and recommendations. Content Writing• Created effective captions for Tropicana's and Tribal Worldwide Philippines’ social media content. Wrote branded spiels for responding to comments and messages received by the brand.Social Media Listening and Analytics• Conducted ad-hoc reports for various brands, topics, and trends through social media listening tools such as Radian6 and Social Studio. Scans include the volume of conversations, top themes and their sample conversations and percentages, sentiment tagging, and takeaways.• Created competitive reports that entailed research on competitor brands, the brands' industries, and their social media practices. -
Advertising InternBbdo Guerrero Sep 2014 - Oct 2014• Rotated in five different departments, namely Above the Line (Copy-based), Accounts, Strategy, Digital and Design, with a heavy focus on copywriting• Created effective written communication materials for brands such as VISA, SM Supermalls, Anchor, Modess and Mountain Dew with a final output of an Integrated Marketing Communications Plan for Pepsi -
Online Marketing & Publicity InternZalora Group Feb 2014 - May 2014Manila, National Capital Region, Philippines
Danna Peña Skills
Frequently Asked Questions about Danna Peña
What company does Danna Peña work for?
Danna Peña works for Black Fox Global, B Corp
What is Danna Peña's role at the current company?
Danna Peña's current role is Impact Sector Journalism and Marketing Consultant.
What is Danna Peña's email address?
Danna Peña's email address is da****@****ons.com
What skills is Danna Peña known for?
Danna Peña has skills like Social Media, Copywriting, Marketing, Digital Strategy, Digital Marketing, Social Media Marketing, Advertising, Creative Strategy, Marketing Strategy, Social Listening, Seo Copywriting, Customer Service.
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