Danna Peña Email & Phone Number

Barcelona, CT, ES

• Participated in and completed The Climate Reality Project’s 2-week Global Training led by Al Gore and a team of world-renowned scientists, activists, innovators, and thought leaders
• As a Climate Reality Leader, I have committed myself to covering and writing pressing stories about sustainability, climate action, and social impact
• Authored articles on sustainability, climate justice, inclusion, and consumerism in publications such as Manila Bulletin and The Philippine Star

• Grew @thepinkstuff.usa's Instagram account by 455% (4k followers to 22.2k followers) by working as The Pink Stuff USA's Head Copywriter & Social Media Manager who handles sourcing content, writing social media copies.
• Wrote SEO-driven landing pages for RJ Living, a furniture brand based in Australia
• Wrote articles on mindful living and climate justice for Young STAR by The Philippine Star
• Wrote bite-sized articles for The SHEeo Society, a community that empowers women in life and in business
• Wrote features for Touchpoint by Manila FAME, a publication that spotlights Philippine craftsmanship
• Read more published works at dannapena.com/writings/published-works

New York, United States

• Grew the @beautifuldestinations Instagram account by 80% (13.7 million to 24.7 million followers) via data analysis, sourcing and publishing social-first content, engaging copywriting, and meaningful conversations with.
• Sourced posts, curated content (Instagram, TikTok, & Facebook), and wrote over 100+ social media copies per month for the brand's various social media channels which boosted page performance
• Coordinated with 100+ creators per month to ensure the proper publication of featured content
• Created outreach templates and implemented a system to ensure proper permission and tracking of featured creators are administered
• Managed Video Editor's outputs to ensure top-quality & brand-fit content
• Researched social media executions and trends to set up content for success

Manila, National Capital Region, Philippines

• Project-based consultant for GCFWatch, a civil society platform for sharing information about GCF projects and programmes at a national level, as well as tracking policies and pledges to the Fund

• Selected to be a Southeast Asian Journalism Fellow for the 2-month fellowship of Climate Tracker, an international organization that connects environmental journalists and NGOs
• Pitched, researched, and wrote climate-related stories on the "Just and Green Transition of the Philippines post-COVID-19" published on Rappler

Metro Manila

• Specialized in social media strategy, content creation, and community management of the brand's social media accounts in which retail items such as fashion, beauty products, and food items were promoted
• Ideated and wrote copy for the brand's social media content
• Elevated the brand identity and fostered community engagement by creating brand-building posts that are relatable, aspirational, and relevant to the audience
• Reported on the brand's social media analytics on a weekly and monthly basis to consistently oversee and improve the performance of online marketing collaterals*𝘉𝘦𝘢𝘶𝘵𝘺𝘔𝘕𝘓 𝘪𝘴 𝘵𝘩𝘦 𝘴𝘪𝘴𝘵𝘦𝘳 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘰𝘧 𝘋𝘦𝘢𝘭 𝘎𝘳𝘰𝘤𝘦𝘳, 𝘸𝘩𝘦𝘳𝘦 𝘐.

• Collaborated with the Business Development team in creating marketing communication materials such as digital ads, social media content, and Deal Grocer Traveler articles aimed at driving sales for partners and.
• Ideated articles for DG Traveler and wrote stories centered on travel, lifestyle, and culture, with a slant toward sustainability
• Assigned writers with relevant and timely topics that would provide value for readers and edited articles to guarantee accurate, grammatically correct, and properly formatted works
• Created write-ups for deal pages that range from hotels, resorts, experiences, and beauty and wellness services
• Set up the weekly dashboard of all launching deals and tagged them accordingly

• ShopLite is the sister company of Deal Grocer, where I was employed as a Senior Staff Writer
• Ideated, created, and executed the Brand DNA of ShopLite for their rebranding efforts
• Wrote site-wide copy for the brand's website and mobile app, as well as copies for product pages
• Contributed articles to Money Mentor, an in-app magazine that provides financial know-how targeted to young Filipinos*𝘚𝘩𝘰𝘱𝘓𝘪𝘵𝘦 𝘪𝘴 𝘵𝘩𝘦 𝘴𝘪𝘴𝘵𝘦𝘳 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘰𝘧 𝘋𝘦𝘢𝘭 𝘎𝘳𝘰𝘤𝘦𝘳, 𝘸𝘩𝘦𝘳𝘦 𝘐 𝘸𝘢𝘴 𝘴𝘪𝘮𝘶𝘭𝘵𝘢𝘯𝘦𝘰𝘶𝘴𝘭𝘺 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘥 𝘢𝘴 𝘢 𝘚𝘦𝘯𝘪𝘰𝘳 𝘚𝘵𝘢𝘧𝘧.

Manila, Philippines

• Specialized in feature writing, copywriting, content marketing, and social media brand consultancy
• Wrote articles on lifestyle, culture, travel, advocacies, and technical topics such as food safety, while other formats of writing projects included copywriting for digital graphics, advertisements, social media assets.
• Interviewed various entrepreneurs and government representatives for Food Safety Trends Philippines Magazine and wrote feature articles regarding topics such as business and food safety
• Wrote travel, lifestyle, and culture articles for Rappler, CNN Philippines Life, PURVEYR, and Deal Grocer Traveler
• Provided copywriting and social media consultancy services for clients like Canva, Cabin Zero, and In2Jordan

• Part of an award-winning Sales and Marketing team tasked to brainstorm and execute articles, infographics, and videos of varying formats
• Conducted research for articles and coordinated with internal teams to ensure the proper publishing and execution of content pieces
• Besides scope as a BrandRap Content Producer, contributed photography for Rappler merchandise and voice-overs for online news videos

NCR - National Capital Region, Philippines

• Community Management
• Vigilantly handled the social media accounts of Tropicana, Lipton, Petron Gasul, Daylong, and Tribal Worldwide Philippines, namely on Facebook, Twitter, and Instagram, through scheduling and publishing of content.
• Created effective captions for Tropicana's and Tribal Worldwide Philippines’ social media content. Wrote branded spiels for responding to comments and messages received by the brand.Social Media Listening and Analytics
• Conducted ad-hoc reports for various brands, topics, and trends through social media listening tools such as Radian6 and Social Studio. Scans include the volume of conversations, top themes and their sample.
• Created competitive reports that entailed research on competitor brands, the brands' industries, and their social media practices.

• Rotated in five different departments, namely Above the Line (Copy-based), Accounts, Strategy, Digital and Design, with a heavy focus on copywriting
• Created effective written communication materials for brands such as VISA, SM Supermalls, Anchor, Modess and Mountain Dew with a final output of an Integrated Marketing Communications Plan for Pepsi

Manila, National Capital Region, Philippines