Danna Busby Email & Phone Number

Halifax, Nova Scotia

Overseeing large-scale digital projects (Website builds, SEO strategies, Integrated Marketing/Paid/eNews campaigns) from inception to launchInterpreting monthly metrics (analytics data, SEO, website performance) to find patterns and leaning on these patterns and trends to influence future decisions Serving as a main point of contact for clients at the executive level, acting as an agency representative Day-to-day management of client business through strategic planning and daily execution of project tasksWorking closely with clients, understanding their needs and expectations, planning, forecasting, and reporting on projects Effectively managing budgets, competing timelines, and resourcesInspiring, coaching, and energizing the project teamTaking a leadership role on the client service team, coaching other members Effectively managing and building strong relationships with senior clients and senior team membersIdentifying opportunities and providing recommendations for internal collaboration and knowledge sharing across teams

Hiring and overseeing a team of web developers, web designers and content integratorsCoaching, training and overseeing health of teamProject Management and workload balance at both the client service and project level; setting budgets and timelines, prioritizing and organizing tasks with competing timelinesSupporting both Revolve and clients through qualifying for grants and/or government programsPrimary client contact for all projectsResponsible to establish, nurture and manage clients and client serviceReporting directly to the CEO and contributing to and attending all Senior Leadership Team meetings Leading both internal and external training sessions via screenshare, video and/or in personWriting technical briefs, Statements of Work and contributing to RFPsSuccessfully launching full responsive and eCommerce website from strategy through to launchStrong communication skills, both written and verbalTechnical skills and general CMS tasks; content population, management and set up in WordPress & Drupal and prototyping tools, such as Adobe XD and InVision

Halifax, Nova Scotia

From e-newsletter campaigns to full blow site-re-designs, I provide strategic support for big digital decisions. Working primarily in the content space (strategy, IA, UX, best practices), I have been simultaneously playing the role of project manager, business analyst/consultant and content integrator for 4 years. This varied experience has given me an intimate familiarity with what the digital space requires and even more importantly, how tools can be tailored to relate and be applied to specific business goals and initiatives.I am extremely passionate about creating awareness of what digital assets require throughout their life cycle to stay relevant and current. By providing CMS (Drupal, WordPress, DNN, OneWeb), Writing for the Web and custom application training sessions I am able to get teams on board with and understanding the nurturing and care a digital asset requires.