Strategy Director
CurrentI’ve been in the Marketing and Advertising industry for over 20 years, I’m currently with Cogent where I’m the Strategy Director. Over the last 20 years I have won, led and developed accounts and strategies for household names such as Jaguar, Lucozade, Miele, Maplin, JCB, Denplan and Pirelli. I have now been with Cogent for 5 years, I head up the strategy team, where we champion all things customer and lead on brand strategy, account planning, channel strategy and insight. I also manage our research and media partnerships with a particular interest in behavioural science. We’re a part of a collection of talented individuals, who truly create and deliver awe-inspiring work. What makes us different? We create beliefBeliefs are the guiding principles that provide direction and guide our behaviour.In order to act on something, we need to believe it. To change behaviourThe fundamental objective of marketing is to affect the behaviour of your audience in a way that’s good for your brand. Change the belief, change the behaviour Through a cogent narrativeAs humans, we’re hardwired to seek patterns and meaning to make sense of the world around us. In other words, we’re instinctively drawn to narratives. And in order for a narrative to be believable, it must be cogent – clear, persuasive and rooted in evidence. This is what a few of our clients have said about us: Joanne Davies, Princess"Our experience with Cogent has been nothing but positive. We engaged them initially to help us create and develop a new brand, but have since given them the vast majority of our creative work. They have a great team throughout. I couldn't recommend them highly enough." Rosie Harper, Marston's"Our extended work family" As we move into 2021 we hope Covid-19 eases and again we operate our open door policy, we love meeting new people, however. If you have a project you’d like to discuss we’re always happy to jump on a Zoom call.
