Danni Hong Email and Phone Number
Danni Hong work email
- Valid
Danni Hong personal email
- Valid
I am a passionate and highly motivated marketing professional with 10+ years experience in both the financial services and pharmaceuticals industries working for companies including Lloyds Bank, TSB, Barlcays and Abbott.I have a particular interest in data driven, direct B2C and B2B marketing campaigns; having delivered a number of successful campaigns previously. I am passionate about all things Big Data, how this can be used to drive business results. I am an eager and quick learner, always striving to learn more about the latest developments in the digital marketing space.More recently I have moved from the financial services industry and spent the last year and a half working in pharmaceuticals with a focus on digital marketing governance where I have been responsible for creating and implementing a number of vital digital marketing policies and procedures. In addition to this, I also recently launched a range of new Chinese sauces and chilli oils through my own brand - Happy Eating House. Selling online, in local farmers markets and in 40+ independent shops across the UK.
Ubs
View- Website:
- nyftyfitness.com
- Employees:
- 28
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UbsEngland, United Kingdom
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Senior Business AnalystUbs Nov 2023 - PresentZurich, Ch -
Managing DirectorHappy Eating House Apr 2019 - PresentFounder and owner of Happy Eating House LTD. An artisan food production company making Chinese sauces and chilli oils made with 100% natural ingredients. All vegan and gluten-free.
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Senior Business AnalystJm Finn Apr 2023 - Nov 2023London, Gb -
Senior Product ManagerWesleyan Feb 2023 - Apr 2023Birmingham, West Midlands, Gb -
Internal Communications & Marketing Product OwnerHsbc Sep 2021 - Nov 2022London, GbResponsible for all internal and client communications designed to promote HSBC SmartServe - the digital onboarding and account maintenance platform for wholesale clientsService email product owner including design, strategy, technology and content. -
Digital Marketing Governance Product OwnerAbbott Jan 2020 - Sep 2021Abbott Park, Illinois, UsResponsible for all aspects of digital marketing governance and compliance throughout the ARDx website migration project.Gathered detailed business requirements from individual business units to create appropriate procedures and training. Owner of all Digital Marketing Governance Standard Operating Procedures (SOP's).Created and managed a new Digital Review Board to assess to digital projects to ensure they meet the divisions strategic objectives as well as legal, compliance and brand criteria. -
Business Analyst - Wealth PropositionsLloyds Banking Group Aug 2019 - Jan 2020London, Uk, GbDelivered a series of events promoting Lloyds Bank's joint venture with Schroders Personal Wealth, with particular responsibility for all end-to-end customer communications. Lead a cross-functional team to gather business requirements to help shape the theme, format and logistics of the events programme.Delivered all marketing activity; including content creation; to promote events including third party website marketing such as Eventbrite, onsite marketing and a direct mail campaign based on customer research and insights.Deputised for product owner.Extensive personal knowledge of wealth & investment products and services. -
Digital Marketing Governance Product OwnerAbbott May 2019 - Aug 2019Abbott Park, Illinois, UsDigital Marketing governance expert responsible for implementing new Abbott digital marketing policies, including: GDPR, Social Media, and Privacy Policy. Lead a cross functional team to create and validate new Standard Operating Procedures (SOP's) for social media policy and privacy policy.Delivered training to dedicated product marketing teams in various regions, worldwide.
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Marketing Product Owner – MortgagesBarclays Nov 2017 - Sep 2018London, GbMarketing Product Owner for mortgages responsible for the £1.2m budget to deliver 2018 sales targets through all direct marketing channels including email, direct mail, SEO, owned and paid media, branch and telephony.Successfully used customer and market research to deliver a number of campaigns with high ROI, including a robust A/B testing plan to support continuous campaign performance.Managed a range of internal and external stakeholders (including external agencies) to deliver compliant and on brand campaigns. Created a new campaign dashboard as well as lead a weekly product marketing performance meeting to track KPI’s and agree next steps.Improved ROI by 50% in 6 months through effective customer journey optimisation in paid media channels. -
Digital Product Owner – Loans, Credit Cards & Current AccountsTsb Bank Jul 2016 - Nov 2017London, England, GbResponsible for all marketing activity to promote loan, credit cards and current account products to existing TSB customers through the TSB website and Online Banking. Delivered several successful, data-driven campaigns using Adobe Target software. Including a number of A/B and multi-variate tests to continuously optimise campaigns. Increased loans sales through Internet Banking by 3%, current account sales by 1.5% and credit card sales by 2.1% in 6 months. Achieved through targeted marketing on the website and Internet Banking using customer transaction data.Supported the migration project from the Lloyds Banking platform to the new Sabadell platform. In particular, migrating all Online Banking marketing assets to Adobe Target. Also responsible for implementing new processes, governance, stakeholder management and customer communication as part of the migration project. -
Digital Engagement Manager - Commercial BankingLloyds Banking Group Feb 2014 - Oct 2015London, Uk, GbResponsible for driving migration of existing Lloyds Bank and Bank of Scotland Commercial customers from offline to digital channels, through a variety of campaign and continuous improvement projects. Increased the number of active Commercial Banking online customers by 5% over 6 months through implementation of a CRM strategy based on detailed analysis of customer data.Continuously improved the online application process for Business Internet Banking through detailed customer journey mapping and enhancing the UX design of each step of the journey.
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Assistant Digital Engagement Marketing Manager - Retail BankingLloyds Banking Group Oct 2012 - Feb 2014London, Uk, GbResponsible for creating, managing & delivering effective marketing campaigns across the Lloyds Bank, Bank of Scotland and Halifax brands to encourage existing Retail Banking customers onlineUtilised customer research to inform and deliver new campaigns and ways to improve conversion of active users. Most effective email campaign achieved a record 42% response rate
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Assistant Channel Marketing Manager - International Retail BankingLloyds Banking Group Sep 2010 - Oct 2012London, Uk, GbCoordinated and delivered a multi brand, multi-channel communication plan to drive and maintain awareness of International Wealth products to existing Lloyds Banking Group customers, across online and offline channels.Designed and implemented the CRM strategy for International Wealth in order to acquire existing Group customers.Supported the team in managing relationships with its core stakeholders and strengthening relations with the wider International Wealth and Group colleague .
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Graduate Training Programme - Assistant Local Sales & Service Performance ManagerLloyds Banking Group Mar 2010 - Sep 2010London, Uk, GbHeld the position of Customer Service Manager in Hammersmith branch – managed team of 6 cashiers, carried out observations and coached regularly to ensure successful sales lead generation and to maintain high service standards.Championed the national General Insurance campaign, managing sales performance across the 14 branches in the South West London Local Director Group.Managed and organised recruitment of new colleagues for the group, including reviewing CV’s, arranging initial interviews and carrying out testing with candidates.
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Graduate Training Programme - Business Development Manager General InsuranceLloyds Banking Group Jul 2009 - Mar 2010London, Uk, GbContributed to the strategy development of the Commercial Insurance business through undertaking opportunity reviews to identify ways in which to enhance income.Carried out a full opportunity review of the wealth insurance market from hypothesis to executive decision stage. Implemented first phase of strategy – put in place a new supplier for the ultra-high net worth market. Held the role of Risk Co-ordinator for the P&L, ensuring completion of all risk reporting for divisional meetings.
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Graduate Training Programme - Project AssistantLloyds Banking Group Sep 2008 - Jul 2009London, Uk, GbCollated, analysed and reported on management information required by stakeholders e.g. benefit tracking, cost tracking and weekly reportsResponsible for maintaining excellent customer service during implementation of new printing devices in branches
Danni Hong Skills
Danni Hong Education Details
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Cass Business SchoolBusiness -
Bpp UniversityMarketing
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Burgess Hill School For GirlsMathematics
Frequently Asked Questions about Danni Hong
What company does Danni Hong work for?
Danni Hong works for Ubs
What is Danni Hong's role at the current company?
Danni Hong's current role is Qualified & experienced digital professional specialising in marketing strategy, campaign delivery and business analysis..
What is Danni Hong's email address?
Danni Hong's email address is da****@****ail.com
What schools did Danni Hong attend?
Danni Hong attended Cass Business School, Bpp University, Burgess Hill School For Girls.
What skills is Danni Hong known for?
Danni Hong has skills like Customer Relations, Change Management, Business Analysis, Segmentation, Campaign Development, Stakeholder Management, Marketing Strategy, Marketing Communications, Copywriting, Communications Strategy, Strategy Development, Customer Service.
Who are Danni Hong's colleagues?
Danni Hong's colleagues are Ethan Harro, Flloyd Rewa.
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