Danni Hong Email & Phone Number

England, United Kingdom

Zurich, Ch

Founder and owner of Happy Eating House LTD. An artisan food production company making Chinese sauces and chilli oils made with 100% natural ingredients. All vegan and gluten-free.

London, Gb

Birmingham, West Midlands, Gb

London, Gb

Responsible for all internal and client communications designed to promote HSBC SmartServe - the digital onboarding and account maintenance platform for wholesale clientsService email product owner including design, strategy, technology and content.

Abbott Park, Illinois, Us

Responsible for all aspects of digital marketing governance and compliance throughout the ARDx website migration project.Gathered detailed business requirements from individual business units to create appropriate procedures and training. Owner of all Digital Marketing Governance Standard Operating Procedures (SOP's).Created and managed a new Digital Review Board to assess to digital projects to ensure they meet the divisions strategic objectives as well as legal, compliance and brand criteria.

London, Uk, Gb

Delivered a series of events promoting Lloyds Bank's joint venture with Schroders Personal Wealth, with particular responsibility for all end-to-end customer communications. Lead a cross-functional team to gather business requirements to help shape the theme, format and logistics of the events programme.Delivered all marketing activity; including content creation; to promote events including third party website marketing such as Eventbrite, onsite marketing and a direct mail campaign based on customer research and insights.Deputised for product owner.Extensive personal knowledge of wealth & investment products and services.

Abbott Park, Illinois, Us

Digital Marketing governance expert responsible for implementing new Abbott digital marketing policies, including: GDPR, Social Media, and Privacy Policy. Lead a cross functional team to create and validate new Standard Operating Procedures (SOP's) for social media policy and privacy policy.Delivered training to dedicated product marketing teams in various regions, worldwide.

London, Gb

Marketing Product Owner for mortgages responsible for the £1.2m budget to deliver 2018 sales targets through all direct marketing channels including email, direct mail, SEO, owned and paid media, branch and telephony.Successfully used customer and market research to deliver a number of campaigns with high ROI, including a robust A/B testing plan to support continuous campaign performance.Managed a range of internal and external stakeholders (including external agencies) to deliver compliant and on brand campaigns. Created a new campaign dashboard as well as lead a weekly product marketing performance meeting to track KPI’s and agree next steps.Improved ROI by 50% in 6 months through effective customer journey optimisation in paid media channels.

London, England, Gb

Responsible for all marketing activity to promote loan, credit cards and current account products to existing TSB customers through the TSB website and Online Banking. Delivered several successful, data-driven campaigns using Adobe Target software. Including a number of A/B and multi-variate tests to continuously optimise campaigns. Increased loans sales through Internet Banking by 3%, current account sales by 1.5% and credit card sales by 2.1% in 6 months. Achieved through targeted marketing on the website and Internet Banking using customer transaction data.Supported the migration project from the Lloyds Banking platform to the new Sabadell platform. In particular, migrating all Online Banking marketing assets to Adobe Target. Also responsible for implementing new processes, governance, stakeholder management and customer communication as part of the migration project.

London, Uk, Gb

Responsible for driving migration of existing Lloyds Bank and Bank of Scotland Commercial customers from offline to digital channels, through a variety of campaign and continuous improvement projects. Increased the number of active Commercial Banking online customers by 5% over 6 months through implementation of a CRM strategy based on detailed analysis of customer data.Continuously improved the online application process for Business Internet Banking through detailed customer journey mapping and enhancing the UX design of each step of the journey.

London, Uk, Gb

Responsible for creating, managing & delivering effective marketing campaigns across the Lloyds Bank, Bank of Scotland and Halifax brands to encourage existing Retail Banking customers onlineUtilised customer research to inform and deliver new campaigns and ways to improve conversion of active users. Most effective email campaign achieved a record 42% response rate

London, Uk, Gb

Coordinated and delivered a multi brand, multi-channel communication plan to drive and maintain awareness of International Wealth products to existing Lloyds Banking Group customers, across online and offline channels.Designed and implemented the CRM strategy for International Wealth in order to acquire existing Group customers.Supported the team in managing relationships with its core stakeholders and strengthening relations with the wider International Wealth and Group colleague .

London, Uk, Gb

Held the position of Customer Service Manager in Hammersmith branch – managed team of 6 cashiers, carried out observations and coached regularly to ensure successful sales lead generation and to maintain high service standards.Championed the national General Insurance campaign, managing sales performance across the 14 branches in the South West London Local Director Group.Managed and organised recruitment of new colleagues for the group, including reviewing CV’s, arranging initial interviews and carrying out testing with candidates.

London, Uk, Gb

Contributed to the strategy development of the Commercial Insurance business through undertaking opportunity reviews to identify ways in which to enhance income.Carried out a full opportunity review of the wealth insurance market from hypothesis to executive decision stage. Implemented first phase of strategy – put in place a new supplier for the ultra-high net worth market. Held the role of Risk Co-ordinator for the P&L, ensuring completion of all risk reporting for divisional meetings.

London, Uk, Gb

Collated, analysed and reported on management information required by stakeholders e.g. benefit tracking, cost tracking and weekly reportsResponsible for maintaining excellent customer service during implementation of new printing devices in branches

Bsc (Hons) Business Studies, Business

Cim Professional Diploma In Marketing, Marketing

3 A-Levels Grades A-C, Business Studies, English Literature, Mathematics