Danni Johnson Email & Phone Number

Boca Raton, Fl, Us

- Develop and execute comprehensive marketing strategies to enhance the synagogue's visibility and community engagement- Lead a team in creating compelling content for various channels, including social media, newsletters, and the synagogue's website- Manage the marketing budget effectively, optimizing resources for maximum impact- Established and maintain positive relationships with community members, fostering a sense of connection and belonging- Implement successful advertising campaigns to promote events, programs, and educational initiatives- Oversee the design and production of promotional materials, ensuring consistency in branding and messaging- Coordinate events and outreach efforts to attract new members and participants- Collaborate with religious school and preschool staff and parent organizations to integrate marketing efforts and promote enrollment- Utilize analytics and feedback to measure marketing campaign effectiveness and make data-driven improvements- Act as a spokesperson for the synagogue, representing its values and mission in external communications.

- Conducted and analyzed research to determine psychographics, motivations and buying behavior of customers while identifying the target audience, brand positioning, key messaging and content strategies- Developed a comprehensive, strategic marketing plan including public relations, influencer and affiliate marketing, ambassador program, content strategy, PPC, SEO, social media, email marketing, digital and print advertising, lead generation and events- Acted as project manager in the development of go-to-market strategies for new products, new product lines and co-branded collaborations including package design, communications strategy and content- Managed the brand’s first re-branding and re-packaging project and ensured the new look and feel was consistent throughout all forms of communication- Assisted in the management of strategic partnerships - Acted as project manager of the brand’s founding of World Reef Day which reached over 5.6m people on social media, earned over 1 billion media impressions, received over 100k sweepstakes email entries, hosted over 600 people at on-site activations and received government recognition- Worked closely with the sales team to develop b2b initiatives, POS/POP materials, trade show strategies and marketing materials including brand, investor and campaign decks to ensure success with retailers- Developed, planned and managed monthly and annual budgets including inventory management and forecasting to increase ROI and monitored on a regular basis to ensure objectives were being met- Executed the re-design of the company’s website including design, development, UI, UX, content, copy and conversion rate optimization - Managed and executed all aspects of e-commerce including developing the promotional calendar, day-to-day operations, SEO, analytics, website maintenance and merchandising and continued to test and learn to optimize and enhance the customer experience

− Developed, managed and executed a comprehensive, strategic marketing plan including public relations, influencer and affiliate marketing, content strategy, PPC, SEO, social media, email marketing, digital and print advertising, lead generation and events, which exceeded company goals and objectives− Created weekly, monthly and annual reports to analyze and evaluate performance among all channels− Hired and managed all external agencies to ensure consistent messaging and achievement of company objectives− Worked closely with the sales team to develop initiatives, trade show strategies and marketing materials to ensure success with retailers− Developed, planned and managed monthly and annual budgets including inventory management and forecasting to increase ROI− Acted as the spokesperson for the company and developed partnerships with key influencers, media and like-minded brands to enhance brand awareness− Managed the website re-design project including design, development, UI, UX, content, copy and conversion rate optimization− Managed and executed all aspects of e-commerce including developing the promotional calendar, day-to-day operations, SEO, analytics, website maintenance and merchandising and continued to test and learn to optimize and enhance the customer experience− Assisted with product development, package design and copy and managed new product launches− Recruited, hired, trained and managed members of the sales, marketing and operations teams

− Developed employee communications and engagement strategy and conducted brand immersions and on-boarding for leadership and executive teams over multiple properties, created team member programs, engagement programs, reference materials, trainings and marketing campaigns to establish and drive internal brand awareness and culture− Designed and implemented innovative business processes including standard operating procedures, programs, marketing initiatives, campaigns and audits to increase presence in the marketplace− Acted as the point of contact and managed brand messaging and communication by working in tandem with executive, marketing, creative, public relations and operational teams and agencies to create identifiable standards as well as differentiators for the internal brands − Provided timely and consistent communication of brand activity and information to business partners and key influencer audiences− Oversaw the development and execution of digital marketing, social media, communication, public relations, positioning and messaging strategies

− Played a principal role in starting the business from the ground up, including business and brand development− Managed day-to-day operations, including but not limited to, budgets, accounting, cash flow, credit, purchasing, logistics− Developed and implemented all company procedures− Reported business operations directly to the President and CEO on a daily basis− Oversaw customer service and maintained relationships with all customers and vendors− Maximized efficiency and improved profitability through P&L review and budget analysis− Monitored risk management and legal activities− Supervised and controlled all administrative functions

− Created and executed a strategic marketing program for Saks Fifth Avenue− Liaised between the upper level management and the corporate marketing team to analyze the existing client base and defined appropriate opportunities to acquire new and develop existing customers− Developed and executed strategic and creative events that drove traffic and increased customer sales− Proactively analyzed event results in order to refine and improve future events to continue to develop business opportunities and maximize sales− Communicated Saks Fifth Avenue initiatives to key regional media and secured credits for product, the Saks brand and the store team− Supported the upper level management in communicating corporate events to the store team and coordinated support and execution for all events− Maintained store marketing/event calendars listing all store events, trunk shows and representative visits and shared with corporate on a monthly basis

− Worked directly with corporate and executive directors to develop new business partnerships and sponsorships− Developed and implemented cost-saving objectives and established revenue-generating strategies to achieve maximum profitability− Met with local, regional and international clients, negotiated contracts, executed and managed events, analyzed performance and maintained relationships− Acted as regional nightlife representative/department head at weekly corporate public relations and marketing meetings, approved all media alerts and oversaw all creative materials− Supervised and managed teams and personnel at three properties for the execution of all operations and events

− Collaborated with regional and corporate directors, as well as our public relations team, on marketing and creative campaigns; then distributed materials to expanding database− Planned and executed New Year’s Eve, Art Basel, Super Bowl, Winter Music Conference and Swim Week events for Mondrian, Delano and The Florida Room; including sponsors, ticket and package sales, talent and production− Designed quarterly Power Point presentations on revenue-generating strategies, marketing and public relations campaigns, past quarter event analysis and upcoming events− Resolved guest-related issues while consistently maintaining the integrity and core values of the company