Various freelance roles in copywriting and content creation. This involves drafting new content for clients, and/or editing provided content. Industry sectors are varied, including real estate to sales and manufacturing.

In my role as Senior Communications Officer for the Planning Group, I developed and delivered communication and marketing activities for various projects the department was undertaking in an extremely high pressured, fast paced environment. * Strategic communication, engagement activities and sponsorship. Working across a broad range of projects including developing marketing and communication strategies, regional plans, fact sheets, photoshoots, web and digital updates, internal communications, emails, surveys, graphic design, developing presentations for senior staff, editing and proofreading and working within government approval processes.* Responding to media inquiries, developing hot issues briefing and supporting material for use by the Deputy Premier’s Office. I am required to have a high level of understanding across projects within Planning Group, interviewing the relevant planners and gathering information to respond to media inquiries and develop materials for senior government officials. I coordinate approvals with senior management and ensure the information is delivered accurately but also in simplified language, whilst responding within the required deadline.* Social media. Developing relevant, informative content promoting current department projects and public consultations, managing responses and coordinating approvals in a timely manner.

Duties* Managed the design, editing and proof-reading of various marketing materials for internal clients.* Stakeholder management, liaising with external suppliers.* Event coordination for the WA Education Awards 2014/15.* Compilation of Mailchimp eNewsletters.* Social media content.* Photo and video shoots.

After leaving the UK, my previous company CIMA, asked me to take up a contract role with them as email copywriter for a key marketing project. * Writing, editing and proofing copy for over 40 emails.* Excellent understanding of target audience.* High level copywriting skills.* Contracting from Perth, WA for CIMA head office in the UK.

Duties* Project managing the marketing and communications for three key projects: the syllabus and assessment project; student automated email project; and the Management Accounting Principles (MAP) project.* Managing a high workload with various deliverables and conflicting timeframes which involved excellent time management and organisation skills. * Developing key messaging, visual identity, branding, event materials, presentations and marketing collateral for the syllabus and MAP project on a global basis, working closely with our international markets.* Managing overall marketing budgets – including the syllabus project with a budget of £1.3m – reporting on spend and cost approval.* Key marketing contact for the whole business, including CIMA’s international markets, for all queries relating to the above three projects. All external queries including press and customer queries would also come through me for development of messaging, FAQs and drafting of responses.* Liaising with internal design teams as well as managing external designers and printers to ensure value for money and with consistent brand look and feel.

Duties* Delivering new, innovative campaigns and strategies for a global professional body.* Line management experience, supervising members of staff.* Liaising with the internal design team as well as management of external designers.* Monitoring click throughs, open rates and tracked links through dashboards and Google Analytics.* Digital marketing and social media experience with Facebook.* Direct mailings.* Email marketing.* UK lead on key campaigns for student and member progression and retention.* Experience working with international markets.

* Managed various project budgets, ensuring projects were delivered within budget.* Delivered all marketing materials for the nine Hearty Lives programmes across the UK.* Liaised with partners (often NHS staff) to discuss effectiveness of their marketing collateral. * Manager for the Hearty Lives Communications Intern.* Streamlined the process for new design and creative briefs for internal and external use.* Copy writing for newsletters.* Media evaluation reports.

* Developed, implemented and managed marketing communication plans.* External stakeholder management.* Able to multitask, work under pressure with excellent time management, editing, written and communication skills.* Able to adapt writing style to suit target audience for print, web, video or radio.* Development of a new sub-brand.* Successfully implemented various projects with the development and management of new customer facing products. * Development of new web pages.

As a Client Development Coordinator I was responsible for organising and working on events as well as legal reporting and tenders for a number of government departments and agencies.