Brought in to manage the implementation of a new marketing automation system to move away from basic blast techniques and onto lifecycle campaigns that were personalised based on who the customer was and the behaviors that the customers exhibited. I managed the Acoustics marketing automation platform, training of users and establishing marketing automation programs that drove conversion through omni-channel marketing journeys. Developed data capture strategies across multiple touchpoints to enable a holistic view of the customer, ensuring customer journeys across the multiple websites were cohesive and seamless. I was responsible for the customer data analysis and overall digital analysis to ensure we established a cohesive digital ecosystem for all customer types and were able to use this analysis to drive effective campaigns across the year.

- Implemented and project managed a 5 phased CRM roll out inclusive of three integrations, to three websites, ecommerce platforms and marketing automation system. Maintaining structure and architecture on-going with constant ecommerce and website enhancements. - Developed multiple Omni channel marketing automation customer lifecycle campaigns and triggers across all three brands (AMF, Kingpin & Playtime) for both business as usual and promotional periods. - Responsible for database segmentation to deliver growth through relevant, engaging and branded activities and omni-channel communications. - Building out data visualisations and comprehending data analytics to inform key stakeholders of current customer behaviours and trends. - Developing strategic and tactical loyalty initiatives to drive brand affinity and acquisition while managing attrition rates. - Conceived, owned and implemented the CRM and customer experience strategy across the business.

- Responsible for updating blog and web content on the sleepvantage loyalty website.- Maintained the Sales and Customer CRM as well the architecture to the website and marketing automation system. - Managed the sleepvantage loyalty call center; team of 4 - System administrator of CRM, Salesforce- Developed and implemented the Marketing Automation customer lifecycle strategy including numerous trigger and programed communications- Developed and managed the social media strategy and implementation for the sleepvantage brand- Content creation and developement for sleepvantage web along with the print collateral to support the program with Clinicians.

- Project management of product launches - Events and conferences- Implementation of Public Relations strategies- Product Positioning & Branding- Sales Collateral & Support