Danni is a positive, aspiring, and motivated girl with years of experience in digital marketing with both brand and agency backgrounds, from strategy to hands-on implementation with many proven results in outstanding ROl and established commercial relationships for businesses.Strong multi-tasking & communication skills to prioritize projects and campaigns in order to collaborate with a wide range of both internal & external stakeholders, including the company's global team, senior management, broader departments, agencies and business partners.Performance & result-driven in Skincare, Makeups, Education, FMCG, Health Supplement Hospitality, Liquor, etc.Specialized and passionate about:- Social media campaign management (planning briefing, monitoring & optimization)- Digital marketing- Project management (project timeline, stakeholder communication, internal planning & reporting, agency & supplier management)- PR event planning and management- Account Management
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Google Campaign ManagerThryv AustraliaMelbourne, Vic, Au
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Google Campaign ManagerThryv Australia May 2023 - PresentAustralia -
InfluencerXiaohongshu Feb 2020 - PresentShanghai, China- Skilfully use my story-telling, photography, and marketing skills to help Australian local businesses (including foodie, beauty, and wellness brands) grow awareness among the Chinese Community as well as sales.- Create contents about traveling, lifestyle and personal growth through the lens of multiculturalism.- Cooperate with various local and international brands such as Swisse, RACV, Puffing Billy Railway, Archie Rose, etc. on different social media platforms and create content that cater platforms’ features and audiences accordingly.- Gained more than 5,300 followers across social media channels within 2 years. -
E-Commerce And Account CoordinatorMor Boutique Dec 2022 - May 2023Melbourne, Victoria, Australia- Merchandising collections based on data insights and reports such as sales & inventory reports.- Develop marketing strategies with cross-functional teams and implement & monitor campaigns to establish a solid brand identity.- Smooth delivery of all NPD & offers and liaising with retailers (such as Amazon, On Trend Beauty, THG, TK MAXX, etc.), internal team, influencers and agencies.- Establish strong, mutually beneficial relationships with buyers. -
Digital Media SpecialistChina Social Solutions Feb 2022 - Dec 2022Melbourne, Victoria, Australia- Optimize social media campaign performance for major Australian retail clients such as: David Jones, Mitsubishi, Uniqlo, Medibank, Coles Liquor by developing marketing strategies and best converting remarketing campaigns.- Ensuring best result delivery by doing on-going paid media analysis on key metrics to reach clients’ KPIs using Google Analytics and Campaign Manager.- Present reports to clients for flagging issues, providing insights and suggestions. Ultimately, aiming to meet clients’ expectations and build reliable relationships with them.- Managed SEO campaign that enhanced website traffic and has converted over 50,000 users by traffic harvesting across 7 active clients’ social media accounts which builds customer loyalty in time. - Plan, organize and execute community events to boost brand awareness, for example, prepare Live-streaming session for David Jones seasonal sales. -
Advertisement CoordinatorMedia Today Group Mar 2021 - Jan 2022Melbourne Cbd, Victoria, Australia- Created a following of 7,100+ from scratch on Chinese social media RED, with 98% targeted customers.- In charge of writing advertorials for various clients such as Dyson, Huawei, CBRE, etc. creating attractive content and covers to drive awareness.- Collaborate with internal team to manage client reputation, identify key players, and coordinate actions with various clients, media agencies, or vendors.- Graphic design and video production.- Managing company's official accounts on social, engaging with audiences and generating leads. -
Peer MentorUniversity Of Melbourne Feb 2020 - Jul 2020Melbourne, Victoria, Australia- Guided new students get the most out of their study and expand knowledge of future options and job-seeking strategies.- Customized support plans for different students according to their personalities and courses. - Completed and maintained accurate documents and forms related to youth mentor programs. -
Student InternJiangsu Broadcasting Corporation Dec 2018 - May 2019Nanjing, Jiangsu, China- Created original and appealing content, tailored to the viewing preference of the client's target audience.- Created engaging and shareable content which leads to UGC.- Wrote WeChat OA posts and marketing copy to promote clients' products and services.- Assistant managing the editorial calendar and ensuring timely publication.- Generated new ideas around industry-related topics.
Danni Yáng Education Details
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Global Media & Communication
Frequently Asked Questions about Danni Yáng
What company does Danni Yáng work for?
Danni Yáng works for Thryv Australia
What is Danni Yáng's role at the current company?
Danni Yáng's current role is Google Campaign Manager.
What schools did Danni Yáng attend?
Danni Yáng attended University Of Melbourne, Shanghai Theatre Academy.
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1education.vic.gov.au
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