Pro bono research and analytics work to illuminate truths around LGBTQ+ inclusion in the advertising and marketing industry. The unprecedented data will drive partnership collaborations and advance the community's mission to elevate LGBTQT+ creativity, representation and share-of-voice in the industry.

Leveraging a rich research background and deep expertise, my team and I collaborate with brands, agencies, and pro-bono organizations to swiftly identify and capitalize on opportunities rooted in genuine consumer insights.• Utilizing new tools and technology, including generative AI, to gain efficiency and explore opportunities.• Creating automated solutions to quickly analyze structured and unstructured data.• Uncovering consumer truths, even within tight deadlines, that drive strategic decisions.• Securing new business and incremental growth by designing and implementing rapid consumer research across sectors including automotive, liquor, and online betting.• Providing comprehensive analysis and visual reports designed with the storytelling needs of new business in mind.Clients:• HighDive - Jeep, Bosch, AirHeads, BetMGM• Out Leadership• Do the WeRQ

Strategic client lead for research and analytics, responsible for +$20M in revenue and contributing to +45% growth over two years. Builds out research and measurement learning solutions to support and deliver on AOP efforts. Established track record of driving client engagement and increasing satisfaction scores. Responsible for handling scoping, research budgets, and investments.● Built 456 Insights Lab, FCB’s new primary research practice that drove incremental growth across all clients while winning new business. Guided the team on building all processes and templates. Hired and developed research practice team from scratch. Research from lab now being used for every new business pitch.● Led Strategic Analytics and Consumer Research for Walmart’s brand reputation work, responsible for building out measurement and learning plans, inclusive of primary research, social listening, and uncommon data sources, resulting in a 5x growth in scope.● Identified business opportunities, and developed plans and projects to execute on them, as lead for BCBSA and Anthem (now Elevance Health). Inclusive of primary research, especially with hard to reach audiences, and campaign analytics.● Consulted with clients across many industries (B2B, finance, pharma, CPG, experiential) on projects such as DEI effectiveness, digital optimization and strategic measurement.

Strategic client lead for analytics and research for clients across retail, finance, and healthcare, as well as owning multiple pro-bono and agency initiatives to improve the workplace. Experienced in a wide variety of research methodologies and published work on efficiency and robotic process automation. ● Led the design and execution of research to guide the creative work for Walmart, both scoped and incremental studies, utilizing traditional and newer research methodologies such as Claims Testing (MaxDiff), Distinctive Brand Assets (inc. sonic logos), and a proprietary Qual-like-Quant drawing study.● Designed and led internal, multiple, multi-phase research studies to understand the best strategy to bring employees back to work after COVID and how to reimagine HR for their new needs.● Represented Strategic Analytics as part of a cross-functional team to create, design, and build an automated retail research hub, which merged multiple data sources, into a “Get Smart Fast” tool, that all employees could access to learn more about all our clients, their consumers, and the competition. ● Designed and executed multi-year, global studies for pro-bono clients, including the largest LGBTQ+ workplace experience study for Out Leadership.● Uncovered the complexities of the consumer journey, and the emotional needs of consumers as they navigated through it, through the largest bespoke Medicare study BCBSA had ever conducted. ● Utilized eye tracking and qualitative research methods to optimize the in-store environment, leading to a Silver Effie award (Category/Aisle Evolution).● Published and presented multiple times on robotic process automation scripts, written in SAS, SQL, and Perl, that collectively saved our team 200+ hours in its first year.

Uncovered actionable insights on consumer behavior for internal clients. Ensured impactful and automated reports and dashboards for rapid assessment and decision-making. Responsible for creating predictive models, segmentation, and identifying the impact of different promotional and pricing strategies on traffic and loyalty.● Created and executed a targeted, long-term retail traffic study that used cameras in select stores, measuring in-store foot traffic and conversion. Grew the study 5x within the first two years. Processes from the study are now in use by all stores. ● Created the departmental growth scorecard with visually curated KPIs from four different data sources. Allowed leadership to quickly spot changes in customer churn, customer satisfaction, and category and competitor performance. Automatically created scorecards for all departments in under 15 minutes. ● Developed and drove adoption of seasonal fair share reports, a new method for calculating seasonal opportunity that combines category data with internal sales data for all categories. Automated reports are still used by the marketing strategy team. ● Created internal reports summarizing vendor analyses on channel performance, MMM, and loyalty redemption performance. ● Used statistical modeling/analyses to measure effectiveness of Yes2You loyalty program. Strong results in target markets allowed the program to launch nationwide ahead of schedule.● Led recreation and relaunch efforts for the Kohl’s brand and category health tracker for all brands/categories within Kohl’s. Includes development of automated insights reporting, using factor analysis and clustering to create segments and identify drivers for customers of Kohl’s and its competitors.

Taught a graduate level course on "Research Methods: Qualitative, Quantitative, and Mixed Methods w/ an emphasis on Scholarly Writing and Professional Ethics at the Doctoral Level".

Built analytical and assessment projects and was responsible for key data initiatives. Cross-functional team leadership with IT and Development to create tools and processes to optimize educational experience for professors, students and course design teams. Evaluated new web-based systems and solutions.● Conducted continuous research on how to improve the ease and consistency of the course room experience across disciplines and professors. ● Created a program using SAS, Perl, HTML, and JavaScript to develop clickable grading rubrics based on information in the course syllabus. Built rubrics for 300+ course assignments and updated the linked assignment pages to automatically be available in 30 minutes for faculty.● Built and executed automated processes for data analytics, including semantic analysis of unstructured data. ● Created and designed Capella’s first Rasch modeling algorithms for test item analysis. ● Created and maintained Capstone database to track student performance and ensure compliance with government regulations. Built scheduled reports for automated delivery to key teams.

Designed and taught courses in the areas of Cognitive Psychology and Decision Making.

Experimental design, execution and analysis for projects involving Augmented Cognition, Flight Path Planning and Deception Detection.Utilized GOMS analytics and physiological measures.