Working with charities to raise funds, inspire action and make an impact.

Providing freelance support for a number of brands and small businesses based all over the world, including in non-profit, hospitality, events management, tourism, wellness and fashion sectors. Responsibilities include development of marketing strategy according to objectives and budget, preparing detailed proposals and marketing plans. Liaising with marketing department/ business owners and external stakeholders as required. Monitoring marketing projects and providing detailed reports… Show more Providing freelance support for a number of brands and small businesses based all over the world, including in non-profit, hospitality, events management, tourism, wellness and fashion sectors. Responsibilities include development of marketing strategy according to objectives and budget, preparing detailed proposals and marketing plans. Liaising with marketing department/ business owners and external stakeholders as required. Monitoring marketing projects and providing detailed reports on results. Hands-on support with event planning, management and execution in accordance with briefs.Feel free to get in touch to discuss how I can support you with your next project. Show less

Part of the Senior Leadership team managing a diverse team of marketing and branding professionals to develop and implement strategic marketing and comms plans that drive the USU mission and vision.Focused on shaping the USU in driving brand awareness, engagement and experiences for its student members and customers, and assisting other USU departments to achieve their marketing and revenue goals, as well as expanding USU’s brand value and engagement across the digital… Show more Part of the Senior Leadership team managing a diverse team of marketing and branding professionals to develop and implement strategic marketing and comms plans that drive the USU mission and vision.Focused on shaping the USU in driving brand awareness, engagement and experiences for its student members and customers, and assisting other USU departments to achieve their marketing and revenue goals, as well as expanding USU’s brand value and engagement across the digital community.Responsible for marketing, branding, communications, digital media, events, memberships and functions as well as undertaking product improvement, and business development to enhance market position. Marketing accountability for all USU-owned food and beverage outlets, entertainment venues, publications, USU flagship events, annual music festival Someday Soon, Host Co. functions & events business, and contemporary art space, Verge Gallery. Show less

After many years volunteering as a youth worker alongside my career, I transferred my professional skill set into the non-profit sector to gain experience in a new industry, and to make a difference. PCYC is Australia’s leading youth charity, operating 66 youth clubs across NSW, focused on empowering and transforming the lives of young people through community connection, sport and personal development programs. • Accountable for development and execution of marketing strategies across… Show more After many years volunteering as a youth worker alongside my career, I transferred my professional skill set into the non-profit sector to gain experience in a new industry, and to make a difference. PCYC is Australia’s leading youth charity, operating 66 youth clubs across NSW, focused on empowering and transforming the lives of young people through community connection, sport and personal development programs. • Accountable for development and execution of marketing strategies across all brands with a focus on growing sales and impact in a competitive marketplace, particularly in the digital space. • Responsible for day-to-day digital marketing outputs including website development and maintenance, email marketing, SEO and Google Ad campaigns, digital display campaigns and associated reporting.• Project Lead on digital and brand transformation project, website rebuild, UX design, overhauling comms and fundraising strategy, defining brand essence and market positioning, and balancing commercial objectives with mission delivery. • Oversaw the development and execution of 2019 and 2020 annual impact reports.• In-house marketing lead for inaugural fundraising campaign ‘the Star Jump Challenge’, delivering on all reach, engagement and data acquisition KPI’s, exceeding ambitious fundraising targets in its first year.• Awarded “Employee of the year” at PCYC NSW State Conference 2021. Appointed to the Senior Leadership Team in early 2022 in recognition of contribution, to support and advise the Executive Team on brand strategy and help lead the change on internal business practices. Show less

Bondi Social Cooking School is a start-up social enterprise providing laid-back, fun and sociable cooking classes for a cause.Bringing people together to create social connections and learn new skills, while giving back. Proceeds from the events go to supporting the community and local charities, while the meals you make go directly into the hands (and mouths) of those in need!Get in touch at info@bondisocialcookingschool.com

With an unrivaled reputation as an industry leader, Australia’s most diverse hospitality group operates a portfolio of 32 varied businesses across Sydney and Brisbane.My role was responsible for developing and implementing marketing strategies for ten diverse brands within the Solotel portfolio; from high-volume music & culture led venues and late-night traders, to artistic and eclectic community pubs, and established restaurants.Responsibilities included managing, inspiring and… Show more With an unrivaled reputation as an industry leader, Australia’s most diverse hospitality group operates a portfolio of 32 varied businesses across Sydney and Brisbane.My role was responsible for developing and implementing marketing strategies for ten diverse brands within the Solotel portfolio; from high-volume music & culture led venues and late-night traders, to artistic and eclectic community pubs, and established restaurants.Responsibilities included managing, inspiring and growing a small team of 6 venue-based direct reports, development and execution of marketing strategies and annual activity plans across 10 brands, strategy, planning, budget forecasting and management, events & activation management, PR, advertising, digital and social channel management, photo/video shoot management, fostering sponsorship and partnership opportunities, and management of all internal and external stakeholders, including agency and supplier relationships, and driving a creative and collaborative work culture. Show less

Following a year of travelling and volunteering in South America, I went back to Inception Group on a short term contract basis to oversee the pre-launch marketing strategy and brand development of new venue Mr Fogg’s Gin Parlour in Leicester Square (Best Pub Brand/ Concept – UK Publican Awards), and their most ambitious and high-cost venue to date, Bunga Bunga Covent Garden, as well as running various pop-up external events & brand activations.

Syft is a revolutionary, online recruitment platform for the hospitality sector, changing the way employers get access to high-quality temporary staff. Provided marketing & events support for this dynamic start-up (now successfully acquired by Indeed). Tasked with managing social media and digital channels, growing audiences and planning and executing the company’s successful launch celebration event for client pipeline and investors, at notorious London Cabaret venue, The Box.

Invited by company directors to pitch on, design and project manage a new 1940s-themed cocktail bar, imagined in a disused London tube station, ‘Cahoots’. Responsible for developing all aspects of the concept, including venue’s name, theme, décor, market positioning, branding and launch strategy along with budget management, recruitment and training, followed by marketing management, PR strategy and daily venue management support once site was launched. The project was delivered on time and… Show more Invited by company directors to pitch on, design and project manage a new 1940s-themed cocktail bar, imagined in a disused London tube station, ‘Cahoots’. Responsible for developing all aspects of the concept, including venue’s name, theme, décor, market positioning, branding and launch strategy along with budget management, recruitment and training, followed by marketing management, PR strategy and daily venue management support once site was launched. The project was delivered on time and to budget.HIGHLIGHTS:o Best Bar awards from Time Out / London Hospitality Awards. o A regular feature on “best of London” cocktail bar roundups. o # 1 Soho bar on trip advisor in 2015-16 o Buzzfeed article on the launch was viewed 750K times in 2 days, and with a phenomenal response on social media. o Over 4K bookings taken in the first two months (venue capacity 150). o Personally featured as featured as the ‘face behind the place’ on the BBC Travel show’s segment on the venue. Show less

Invited into Charlie Gilkes and Duncan Stirling’s rapidly expanding Inception Group (winners of Hospitality Group of the Year, London Lifestyle Awards 2013 – 2016) as Marketing Manager for members club, DISCO in Soho, with the task of increasing exposure, realigning market position and boosting sales.The venue was awarded runner-up "Club of the Year" at the London Lifestyle Awards 2014.

Mahiki is a Tiki themed cocktail bar and nightclub in Mayfair, known for celebrity clientele and high-profile brand collaborations• Managed Mahiki club table and Rock Lobsta restaurant reservations for flagship venue, overseeing and driving incentives for a three person reservations team• Met weekly booking revenue target throughout my entire tenure with the company • Developed relationships with all enquiring and prospective clients, generating opportunities for repeat… Show more Mahiki is a Tiki themed cocktail bar and nightclub in Mayfair, known for celebrity clientele and high-profile brand collaborations• Managed Mahiki club table and Rock Lobsta restaurant reservations for flagship venue, overseeing and driving incentives for a three person reservations team• Met weekly booking revenue target throughout my entire tenure with the company • Developed relationships with all enquiring and prospective clients, generating opportunities for repeat business• Compiled full event sheets, carried out operational planning, liaised with suppliers, upsold and increased minimum spends and working within event budgets to increase profit margins• Built a database of contacts, converted event enquiries • Hosted VIPs, members and event organisers• Supported the Marketing team with event marketing campaigns, social media channel management, and driving PR initiatives, including the prominent 2014 Anti-Fur campaign in association with PETA. Show less

• Opening manager for North London restaurant, experimental cocktail bar and live entertainment venue.• Executed fast-rolling marketing campaigns for permanent series of pop-up monthly chef residencies • Programming, managing and marketing a diverse range of in-house and externally promoted events, from live music to DJ events, burlesque and cabaret events to literary salons, workshops and comedy nights to brand-partnered private events, and guest promoter takeovers.• Negotiated… Show more • Opening manager for North London restaurant, experimental cocktail bar and live entertainment venue.• Executed fast-rolling marketing campaigns for permanent series of pop-up monthly chef residencies • Programming, managing and marketing a diverse range of in-house and externally promoted events, from live music to DJ events, burlesque and cabaret events to literary salons, workshops and comedy nights to brand-partnered private events, and guest promoter takeovers.• Negotiated daily with agents, promoters and private clients. Managed venue diary and monthly events calendar ensuring high levels of organisation.• Forecasted sales and maximised all sales opportunities, reaching and exceeding all fiscal targets and generated month-on-month revenue growth of private bookings. Show less

• On the opening management team for the first venue in Eclectic’s ‘Lola Lo’ brand in Brighton, UK.• Co-authored the ‘Lola Lo’ brand manual and style guide, sent to each new site in the brand roll-out (7 sites nationwide in 2 years) delivering training to new sales and marketing managers on brand standards and strategy.• Exceeded all KPI’s on database growth, new customer acquisition, F&B and events revenue. • Built strong relationships with suppliers and stakeholders, as well as a… Show more • On the opening management team for the first venue in Eclectic’s ‘Lola Lo’ brand in Brighton, UK.• Co-authored the ‘Lola Lo’ brand manual and style guide, sent to each new site in the brand roll-out (7 sites nationwide in 2 years) delivering training to new sales and marketing managers on brand standards and strategy.• Exceeded all KPI’s on database growth, new customer acquisition, F&B and events revenue. • Built strong relationships with suppliers and stakeholders, as well as a network of regulars and brand ambassadors, achieving high levels of guest retention and 5-star customer reviews.• Awarded 'Sales and Marketing Manager of the Year' and 'Outstanding Service Award' 2011 Show less