Danniela Liem Email & Phone Number

Jakarta, Indonesia

As a UX Researcher at Adira Finance, I work across both the Automotive and Adiraku App teams to ensure that user insights are at the core of our product development process. My role involves conducting in-depth quantitative and qualitative research throughout each product cycle, collaborating with cross-functional teams to build user-centered solutions that align with business objectives. I also facilitate workshops to ensure alignment between business and product teams. Key responsibilities include:🟡 Conducting Quantitative and Qualitative User Research:Lead comprehensive user research (both qualitative and quantitative) at each stage of the product cycle to understand user behaviors, pain points, and needs. This includes surveys, interviews, usability testing, and analytics review to inform product decisions.🟡 Translating User Insights into Product, Feature, and Business Opportunities:Act as a bridge between users and the product teams by translating research findings into actionable insights, helping to shape features, products, and business strategies that address real user needs.🟡 Collaboration with Product Teams:Work closely with product managers and developers to build the most profitable and impactful features. Ensure that product features not only meet business goals but also deliver value and satisfaction to users.🟡 Partnering with Design Teams for Optimal UX:Collaborate with designers to ensure that the user experience is intuitive, seamless, and meets the needs of users. Help inform UI/UX design decisions with research insights to create user-centric interfaces and interactions.🟡 Facilitating Cross-Functional Workshops:Lead workshops to align business stakeholders, product teams, and designers around user research findings. This ensures that everyone is on the same page, driving a unified vision for product development and design.

Jakarta, Indonesia

As a UX Researcher at BukuWarung, I worked closely with the Payment and Commerce Team to gather valuable insights and translate user needs into product improvements that enhanced the overall user experience. My primary focus was conducting both quantitative and qualitative research, ensuring that our product features aligned with the real needs of our users. In addition to my core research responsibilities, I contributed to optimizing the user experience both within the app and in external touchpoints. Key responsibilities included:🔵 Conducting Quantitative and Qualitative User Research:Led user research efforts, using both quantitative surveys and qualitative methods (interviews, usability testing, etc.) to gather insights into user behavior, preferences, and pain points.🔵 Translating User Insights into Product Features:Acted as a bridge between users and the product team, translating user feedback and research findings into actionable product features and improvements that aligned with user needs and business objectives.🔵 Driving Continuous UX Improvement:Went beyond standard research tasks to identify opportunities for improving the overall user experience. This included optimizing both in-app experiences and external user touchpoints to ensure a seamless and intuitive journey for our users.🔵 Collaborating with Cross-Functional Teams:Worked closely with designers, developers, and product managers to communicate user needs and ensure that user-centered insights were incorporated into product decisions and feature design.🔵 Innovating for User-Centric Solutions:Occasionally brought creative solutions and "magic" to improve the user experience, whether it was through optimizing workflows, improving navigation, or enhancing key touchpoints outside the app to ensure a holistic and delightful user experience.

Jakarta, Indonesia

As a UI/UX Designer Intern at LM FEB, I was responsible for redesigning the website’s user interface to enhance the overall user experience and drive increased website traffic. Working closely with the design and development teams, I contributed to creating an aesthetically pleasing and functional design that aligned with the organization’s branding and business goals. My main responsibilities included:🟡 Redesigning Website UI:Led the redesign efforts for the content and layout of LM FEB’s website, focusing on creating a visually appealing and user-friendly interface that enhanced navigation and engagement.🟡 Optimizing User Experience:Worked on refining the user journey by improving website structure, content organization, and interactive elements to boost usability and overall user satisfaction.🟡 Improving Website Traffic:Focused on optimizing the site’s design and layout to make it more engaging, intuitive, and SEO-friendly, contributing directly to a measurable increase in website traffic.

Indonesia

As a Customer Experience Researcher at Shopee, I was responsible for driving improvements in user satisfaction by gathering actionable insights from customer feedback and market trends. I played a key role in analyzing user experiences, identifying pain points, and helping to refine product features to enhance overall user experience. My main responsibilities included:🟠 Collecting & Analyzing User Feedback:Gathered valuable feedback from various channels (surveys, customer support, social media, etc.) to understand user needs, preferences, and pain points. Analyzed this data to inform actionable insights and drive experience improvements.🟠 Monitoring & Improving User Experience:Continuously monitored the overall user experience on Shopee, identifying areas for enhancement, working closely with cross-functional teams to optimize product features and ensure a seamless user journey.🟠 Competitor Analysis:Kept a close watch on competitor platforms (websites, apps, and services), analyzing updates, features, and best practices to ensure Shopee's user experience remained competitive and innovative.🟠 Conducting User Trials:Led user trials for new features, gathering qualitative and quantitative data, and providing detailed analysis to ensure product changes met user needs and expectations.🟠 Maintaining NPS Surveys:Managed the Net Promoter Score (NPS) survey program, tracking customer sentiment and identifying trends related to overall satisfaction and loyalty.🟠 Analyzing NPS Data:Analyzed NPS survey results to uncover insights on user pain points, satisfaction drivers, and areas for improvement, providing actionable recommendations to the product and design teams.🟠 Managing Customer Voice Channels:Maintained and monitored various customer feedback channels, ensuring a consistent, comprehensive understanding of customer sentiments and keeping the team informed on emerging trends or issues.

Indonesia

In this role, I focused on supporting the business development team by identifying and organizing key potential sellers for our business. My main responsibilities included:🟠 Analyzing and Identifying Potential Sellers:Conducted thorough analysis across multiple channels to identify potential sellers for our platform, helping to expand our network and enhance sales opportunities.🟠 Maintaining and Updating Salesforce Database:Cleaned, updated, and managed a comprehensive database of potential sellers on Salesforce, ensuring accurate and up-to-date information for smooth sales operations and follow-ups.

Greater Jakarta Area, Indonesia

In this role, I was responsible for supporting the marketing and operations team through a variety of key tasks that helped drive successful brand campaigns and enhance customer experience. My main responsibilities included:🟢 Creating Questionnaires for Daily Surveys & Projects:Developed engaging and insightful questionnaires for daily paid surveys and client-specific projects, ensuring they aligned with brand goals and gathered actionable data.🟢 Managing Customer Communications:Responded to customer complaints and queries via email, providing timely, professional, and empathetic responses to maintain positive brand reputation and customer satisfaction.🟢 Developing and Implementing Marketing Plans:Assisted in creating detailed marketing plans for client brands, coordinating the implementation of campaigns to ensure they met objectives, timelines, and budgets.🟢 Collaborating with Influencers & Buzzers:Worked with influencers and buzzers to promote ongoing marketing campaigns. Managed relationships and tracked the performance of influencer-led content to maximize engagement and brand visibility.🟢 Overseeing Stock, Sales, and Promotions:Managed the stock levels of goods, ensuring products were readily available for promotions. Assisted in developing and executing sales and promotional plans to drive brand growth and customer engagement.

Master Of Science - Ms, Economic Psychology

Thesis on "Does Assimilation and Differentiation at Work Affect Indonesian Employee Well-being and Identity?"

Bachelor'S Degree, Psychology

Activities and Societies: Gita Swara Jaya Student ChoirThesis on " Study of Atma Jaya Students' Intention to Join Student Organization.