Danielle Griffin Email & Phone Number

London, England, GB

• Oversee all annual multi-channel marketing initiatives for the International Roofing Expo event, collaborating with cross-functional teams to ensure seamless execution.
• Work closely with the SVP/Show Director to develop and manage exhibitor and attendee marketing plans, resulting in increased event participation and attendance.
• Manage public relations activities, press partnerships, and advertising placements, enhancing the event's visibility within the industry.
• Partner with the central marketing team to execute digital marketing campaigns, driving online engagement and event registrations.
• Develop and produce high-quality attendee and exhibitor promotional collateral, maintaining brand consistency and compelling messaging.
• Forge strategic partnerships with industry associations and leaders, creating mutually beneficial opportunities to enhance event credibility.

Milton Park, Abingdon, Oxfordshire, GB

• Marketing Manager for the North America books library marketing team handling the strategic marketing and promotion of digital products and ebook collections. Collaborating with industry partners to create mutually.
• Developed library marketing strategy and set targets with the marketing director for North America
• Oversee the commercial performance against OKRs, KPIs, and targets for North America reporting monthly on leads and opportunities pivoting as needed for improvements and providing recommendations
• Lead, performance manage, and develop a team to deliver a high standard of performance to ensure business targets and objectives are achieved
• Oversee books marketing department team budget for T&F working with senior leadership to ensure all marketing verticals are managing their budgets efficiently
• Manage North America annual advertising programs, partnerships, and conference budgets, track monthly spending, and provide summary reports to marketing director

Milton Park, Abingdon, Oxfordshire, GB

• Plan and execute monthly multi-channel marketing campaigns around new and existing product schedule
• Oversee AMM/MA campaign execution to ensure proper tracking of results and reporting for marketing leadership
• Team lead for training and overseeing successful implementation on new SFMC procedures for email segmentation to customers
• Attended industry tradeshows to promote Taylor & Francis digital resources while engaging with customers
• Maintained and created new partnerships to generate new leads through content marketing pieces
• Collaborate with sales to strategize on co-op marketing for Baker & Taylor, Ingram, and other key accounts

Boca Raton, FL, US

• Manage creative projects in alignment with retail and promotional sales strategy
• Communicate program specifics, timelines, quantities, and costs to all pertinent parties
• Ensure creative projects receive appropriate legal and supervisory approvals
• Collaborate with vendors to create new collateral; establish new vendor contacts, gather specs from project lead, communicate requirements to creative department, and manage timelines
• Update confirmation and fulfillment letters, package sales web interface, participation landing pages and offer codes for outdoortraveler.com
• Work with database marketing to develop source and market codes for new alliance marketing programs

Washington, DC, US

• Communications Manager for client trade associations and assisted Director of Communications as needed
• Plan, develop and execute print, web, and email marketing strategies to drive engagement, increase traffic, and grow revenue
• Collaborate with client committees, board of directors, members, or internal staff to execute communications goals
• Oversee and manage the budget for client communications materials
• Developed marketing strategy for restructured tiered membership benefits and marketing promotions
• Maintain and assist in building of online client directories, web sites, & online software

Hartsville, SC, US

• Ensured all internal and corporate documents were branded with new logo.
• Evaluated all internal departments’ processes for handling new leads.
• Completed Goldmine 2.0 training and developed a new process for lead management. Addressed internet, trade show, and cross-channel leads. Trained staff in new lead process flow.
• Assisted in design of direct mailings, brochures, and catalogs.
• Coordinated, designed, and printed revisions for all printed company marketing materials.
• Produced weekly sales reports and distributed to customer service, sales, and marketing teams.

• Coordinated on-site photography shoots for properties valued at up to $3.5 billion on Chicago's Gold Coast.
• Provided all required materials for local and international newspaper advertising.
• Managed website through the content management system and HTML coding.
• Tracked property information on realtor’s professional websites and in the MLS system.
• Copywriter and editor for web, print and other promotional materials.
• Designed fliers, direct mail pieces, and postcards through hands-on learning for InDesign.

Randolph AFB, TX, US

• Processed flight plans and flight data with Federal Aviation Administration, Department of Defense, Air Force and International Civil Aviation Organization agencies worldwide.
• Provided first rate customer service and administrative support to aircrews
• Briefed pilots on flight planning procedures, airfield status, hazards and local area procedures
• Coordinated flight services for all aircraft inbound and outbound.
• Supervised and coordinated airfield management operations, maintenance and daily inspections
• Disseminated severe weather conditions, airfield advisories to effected agencies.