Danielle Griffin Email & Phone Number

London, England, Gb

• Oversee all annual multi-channel marketing initiatives for the International Roofing Expo event, collaborating with cross-functional teams to ensure seamless execution.• Work closely with the SVP/Show Director to develop and manage exhibitor and attendee marketing plans, resulting in increased event participation and attendance.• Manage public relations activities, press partnerships, and advertising placements, enhancing the event's visibility within the industry.• Partner with the central marketing team to execute digital marketing campaigns, driving online engagement and event registrations.• Develop and produce high-quality attendee and exhibitor promotional collateral, maintaining brand consistency and compelling messaging.• Forge strategic partnerships with industry associations and leaders, creating mutually beneficial opportunities to enhance event credibility.

Milton Park, Abingdon, Oxfordshire, Gb

Marketing Manager for the North America books library marketing team handling the strategic marketing and promotion of digital products and ebook collections. Collaborating with industry partners to create mutually beneficial opportunities while driving awareness for the Taylor & Francis brand. Working with key stakeholders such as editorial, product marketing, IT, and sales to ensure creative and effective marketing to all our core audiences.• Developed library marketing strategy and set targets with the marketing director for North America • Oversee the commercial performance against OKRs, KPIs, and targets for North America reporting monthly on leads and opportunities pivoting as needed for improvements and providing recommendations• Lead, performance manage, and develop a team to deliver a high standard of performance to ensure business targets and objectives are achieved• Oversee books marketing department team budget for T&F working with senior leadership to ensure all marketing verticals are managing their budgets efficiently• Manage North America annual advertising programs, partnerships, and conference budgets, track monthly spending, and provide summary reports to marketing director• Participated in the department working group to launch the books marketing department training hub in 2020• Collaborated with industry partners and librarians to develop case studies, interviews, webinars and present at industry conferences on behalf of T&F in support of the academic community. • Developed library marketing vertical automations to streamline processes and promote products to targeted audiences• Partner internally across the business for digital acceleration efforts for improving processes, product launches, building dashboards, and identifying areas for improvement

Milton Park, Abingdon, Oxfordshire, Gb

• Plan and execute monthly multi-channel marketing campaigns around new and existing product schedule• Oversee AMM/MA campaign execution to ensure proper tracking of results and reporting for marketing leadership• Team lead for training and overseeing successful implementation on new SFMC procedures for email segmentation to customers• Attended industry tradeshows to promote Taylor & Francis digital resources while engaging with customers• Maintained and created new partnerships to generate new leads through content marketing pieces• Collaborate with sales to strategize on co-op marketing for Baker & Taylor, Ingram, and other key accounts• Partner with resellers and 3rd party aggregators to optimize marketing opportunities and drive sales• Participated in the T&F mentor program as a mentor to young professionals to foster career growth

Boca Raton, Fl, Us

• Manage creative projects in alignment with retail and promotional sales strategy• Communicate program specifics, timelines, quantities, and costs to all pertinent parties• Ensure creative projects receive appropriate legal and supervisory approvals• Collaborate with vendors to create new collateral; establish new vendor contacts, gather specs from project lead, communicate requirements to creative department, and manage timelines• Update confirmation and fulfillment letters, package sales web interface, participation landing pages and offer codes for outdoortraveler.com• Work with database marketing to develop source and market codes for new alliance marketing programs• Assist in IT and Alliance testing and coordinating scheduled updates or submitting tickets for technical resolution• Coordinated 2016 Sweepstakes launch for three brands in over 100 retail locations nationwide in Bass Pro Shops, Walmart and Premium Outlet malls• Manage content creation and distribution of weekly newsletter for Bluegreen Vacations Retail Marketing Team• Conduct review, record and post Medallia Surveys and Intelli-Shop reports conducted for Outdoor Traveler, Bluegreen Getaways and Vacays & Stays sales associates and/or managers

Washington, Dc, Us

• Communications Manager for client trade associations and assisted Director of Communications as needed• Plan, develop and execute print, web, and email marketing strategies to drive engagement, increase traffic, and grow revenue• Collaborate with client committees, board of directors, members, or internal staff to execute communications goals• Oversee and manage the budget for client communications materials• Developed marketing strategy for restructured tiered membership benefits and marketing promotions• Maintain and assist in building of online client directories, web sites, & online software• Analyzed reporting of member data for troubleshooting technical issues to find the appropriate solution for online or print marketing and ecommerce• Developed customized reports through programming with vendors to facilitate programs, reevaluate and improve the ecommerce processes for each year• Social Media manager for Kellen Chicago Facebook page and for client's Twitter, LinkedIn, & Facebook• Copywriter for social networking sites, marketing communications, e-mail promotions, press releases & web content• Project Manager for the Institute of Packaging Professionals' annually printed 5,000 members publication• Write & coordinate distribution of press releases with public relations agencies or trade media• Executed the implementation of the rebranded BMA B2 awards program in the online awards software platform• Transitioned on-site judging for annual awards program onto an online software program, saving logistical costs and increasing revenue from entry fees

Hartsville, Sc, Us

• Ensured all internal and corporate documents were branded with new logo. • Evaluated all internal departments’ processes for handling new leads.• Completed Goldmine 2.0 training and developed a new process for lead management. Addressed internet, trade show, and cross-channel leads. Trained staff in new lead process flow.• Assisted in design of direct mailings, brochures, and catalogs.• Coordinated, designed, and printed revisions for all printed company marketing materials.• Produced weekly sales reports and distributed to customer service, sales, and marketing teams.

• Coordinated on-site photography shoots for properties valued at up to $3.5 billion on Chicago's Gold Coast. • Provided all required materials for local and international newspaper advertising.• Managed website through the content management system and HTML coding.• Tracked property information on realtor’s professional websites and in the MLS system.• Copywriter and editor for web, print and other promotional materials. • Designed fliers, direct mail pieces, and postcards through hands-on learning for InDesign.

Randolph Afb, Tx, Us

• Processed flight plans and flight data with Federal Aviation Administration, Department of Defense, Air Force and International Civil Aviation Organization agencies worldwide. • Provided first rate customer service and administrative support to aircrews • Briefed pilots on flight planning procedures, airfield status, hazards and local area procedures • Coordinated flight services for all aircraft inbound and outbound. • Supervised and coordinated airfield management operations, maintenance and daily inspections • Disseminated severe weather conditions, airfield advisories to effected agencies. • Determined and disseminated runway surface conditions and readings • Conducted airfield inspections and checks to ensure a safe operational environment and coordinates support with base agencies • Monitored navigational aids, Notices to Airman, and cargo/passenger movements. Monitors primary and secondary crash systems and disseminates information over the secondary crash phone for in-flight emergencies, ground emergencies, and contingency requirements. • Maintained flight publications planning materials• Implemented a higher headquarters directive for handling sensitive material. An action that provided a safe and positive authentication between aircrews and command and control facilities. • Mentored students from local middle school • Responded immediately to the President’s 9-11 air traffic “ground stop” order by coordinating parking for seven diverted aircraft, secured sensitive material and arranged aircrew support, coordinated with Security Forces to place jersey barriers at designated taxiways creating a single point of entry enhancing force protection of airfield assets and key base facilities