Danni Wu Email & Phone Number

Greater Detroit Area

Brand Strategy & Identity focus with background in design, campaigns, marketing research, strategic positioning, promotional collateral for organizations, businesses and B2B/B2C fintech.

Detroit Metropolitan Area

As producer and host of The Creative Voice Podcast, curating inclusive diverse local stories to showcase in the region. Programming in production for 2024 after launching for Design Core Detroit Month of Design in September 2023.

Detroit Metropolitan Area

In-house creative strategy for publicly traded fintech platform brands, umbrella for Rocket Mortgage, Rocket Homes, Rocket Loans, Rocket Auto, Rocket Money, Rocket Solar and more. This CD/ACD/Strategy hybrid role included concept development, storyboarding, scripting, art direction and video production.Led and managed creatives, working on multiple accounts (national and regional)• Utilized lateral thinking to craft compelling brand narratives and impactful design• Collaborated on branding, digital design, video production, web development, and user experience• Responsible for scoping, budgeting, and creative directing RFPs* Responsible for crafting creative briefs, marketing research, B2C/B2B presentations to stakeholders and strategic brand assessmentsKEY ACCOMPLISHMENTS:–Successfully led 12+ projects concurrently and creatively directed 3+ client accounts–Supervised and mentored a rotating team of 4 creative professionals, conducted weekly touchpoints- Led creative direction on digital content, 360 brand campaigns and B2B campaigns with PM/Producers (in-house and external vendors)

Greater Detroit Area

AIGA Detroit's Communications Director in the VP Strategy team, focused on representing AIGA Detroit in social media channels, online communities, promoting members/events with marketing and promotional planning, curating monthly newsletters and overall digital content strategy.

Detroit, Michigan, United States

Greater Detroit Area

My responsibilities included Rocket Companies brand positioning, creative concepts, campaign strategy, messaging hierarchies, helping to mentor our internal creatives, managing our designer/writer teams, and directing and executing art direction and long-form narratives for several clients. In-house role was a hybrid of both CD and Strategy skillset.

Birmingham, Mi

Tilt is a creative agency that focuses strategic brand development. I create smart design work with collaborative partners.Clients include:Meridian/MeridianRx/MeridianCarePenn MedicineOracleATPCOGuardHat

Birmingham, Michigan

Tilt is an agency within an agency (The Frameworks) that focuses on brand development, from strategy to identity and application. I collaborate with creative teams internationally to create the best work.

Greater Detroit Area

As a part of the launch of Global Content Studio team (Chevrolet), I worked closely with creative directors, art directors and copywriters to develop digital solutions to web, social, and video campaigns. From ideation, storyboarding, styling, and visual design, my projects tend to grow in an organic, wholistic approach.

Greater Detroit Area

Design visual assets for various media and collateral for brand development. Pixel-pusher extraordinaire!Clients include:Minute MaidJCPChryslerSmithfieldADTPerkins

Greater Detroit Area

I work on independent projects for D:hive, a nonprofit civic organization focused on creative entrepreneurship and community events. This includes graphic recording on site during talks and discussions, wireframing for applied graphics in interiors, and designing/dressing display windows for Spielhaus Toys in their Pilot popup retail program.

Greater Detroit Area

Art direction and storyboarding concepts for commericals, produced digital illustration and animation for motion graphics in three TV ads for "Too Hot to Handel"​, "La Traviata"​, and "Turandot" operas for Detroit Opera House, using Adobe AfterEffects, Photoshop, and Illustrator.

Greater Detroit Area

Working with POS systems, stocking/checking inventory, creating visual merchandising, and assisting customers

Oak Park, Mi

I work on visual branding (print and digital collateral), illustration, front-end interactive concepting, presentation decks/slates, graphic design and animation for motion graphics at a full scale post production house.Clients include:FordChryslerGM

Greater Detroit Area

Gives campus tours and information to applicants and educators, review applicant files and assist admissions' counselors workflow, moderate social media marketing strategy for prospective students.

Greater Detroit Area

Provided tutoring and guidance to underclassmen studio classes, assisted Foundations instructors

Greater Detroit Area

Work-study assistant to the D.A. of the Illustration Department, Terry Neubacher. Organizes articles and artwork for the annual CCS Student Exhibition along with filing paperwork. Designs graphics and informational flyers/presentations for department posters/events (works in tandem with representing the Illustration Dept in CCS Student Government and managing Illustration student activities).

Greater Detroit Area

Act as a mediating correspondence between student and faculty in the Illustration department and the student body overall in response to the administration. Contribute to local Detroit arts and environmental programs through volunteering and collaborative work. Lead Illustration students through department meetings for problem-solving and activities.

Bachelor Of Fine Arts (B.F.A.), Illustration

Bachelor Of Fine Arts (Bfa), Illustration, Graphic Design, With Honors

Activities and Societies: Student Ambassador, former Illustration Dept Student Government Representative, Secretary of CCS Print.