As the Commercial and Channels Manager for Pearson Schools, I have over 14 years of experience in the education publishing industry. I am responsible for leading the trade and commercial channels strategy for the UK market, leveraging my deep understanding of how to create demand, maximise product placement, and deliver account growth and market share across multiple channels and partners, including Amazon, wholesale, retail, and B2B.I manage a brilliant and efficient sales and marketing team, planning and executing multi-channel, multi-partner campaigns that consistently deliver results. I also implemented a coordinated division-wide process for timely and accurate product data, driving measurable impact. In addition, I work closely with my colleagues across functions to develop our product portfolio and capture market opportunities. I am currently pursuing an MBA to further enhance my leadership and strategic skills. My mission is to drive growth and impact with Pearson's commercial and channel strategy.