The Madison Melle Agency is a multi-faceted creative studio, marketing and branding firm based in Los Angeles, CA with headquarter offices in Venice. The agency specializes in branding, marketing, design, web & app development, business leadership, revenue & scale strategies, and more. With over 25 years of industry expertise, the agency has a proven track record of success and has collaborated with notable names in various industries. The agency's portfolio comprises luxury lifestyle companies and market leaders, and they are regularly published in national and industry press publications.

tech theory group is a high performance technology advisory firm, designing & delivering best in class managed information technology solutions and infrastructure services.

• Pre-opening team.• Direct sales team of 4 in a 178-room luxury lifestyle hotel.• Responsible for annual budget of over $6,500,000 (negotiated, group, wholesale FIT). • Surpassed 2018 hotel rooms budget by $250,000• 2018 RevPAR index - 109.5• Shifted negotiated market share with an average revenue penetration of 158BRAND RESPONSIBILITIES• 50% travel split between domestic and international to visit clients / attend trade shows on behalf of the Dream Hotel Group• Lead role in Dream Hotel Group sales initiatives / brand travel, trade shows• Pre-opening and day to day sales oversight of Dream Nashville and Dream Palm Springs

• Direct sales team of 10 (group, negotiated, wholesale FIT) in a 628 room, 70,000 sq. ft. of meeting space hotel• Responsible for annual group room budget of over 71,000 room nights / $16,000,000 revenue• Increased group ADR by $11.00 in 2016 vs. 2015.• Shifted volume corporate share 5 to 8% within the top 10 accounts into the market (Hotelligence) • Awarded Platinum Loews Superstar status by surpassing 2015 personal goal by 226%BRAND RESPONSIBILITIES• Task force Director of Sales and Marketing during the purchase and transition of Hotel 1000 in Seattle• Task force Director of Sales and Marketing during management transition of Loews Santa Monica

• Directed sales team of 4 in a 107-room luxury lifestyle hotel• Designed and marketed a state of the art boardroom which increased Group RevPAR by 18.3% • Increased corporate segment by $750,000 with an ADR increase of $22.00• Managed hotel and brand public relation firms to increase awarenessBRAND RESPONSIBILITIES• Contributing role in transitioning brand from Thompson Hotels to SIXTY Hotels• Curated sales tradeshow identity with branded booth and interactive sales tool• Negotiated strategy for new wholesale / FIT and consortia agreements for hotel brand

• Responsible for selling and representing 720,000 sq. ft. of exhibition space and 147,000 sq. ft. of meeting space for both city-wide conventions and self-contained business• Worked closely with the Los Angeles Tourism & Convention Board to solicit and sell Los Angeles as a destination• Accountable for generating and exceeding budget revenues in all market segments• Collaborated with the VP of Sales and Marketing to develop the 2013 marketing plan

• Led sales & catering team of 6 in a luxury lifestyle hotel with 207 guest rooms and 7,000 sq. ft. of meeting space• Annually exceeded budgeted revenues across all market segments• Responsible for annual sales and marketing plan with emphasis on new market growth• Produced all sales and marketing weekly, monthly, quarterly and annual reports • Managed paid and natural search strategy in addition to agency relationship• Awarded Manager of the Quarter and nominee for Manager of the Year

• Consistently met and exceeded aggressive sales goals in a luxury hotel located in downtown Los Angeles with 70,000 sq. ft. of meeting space and 683 guest rooms• Inducted into the President's Club by achieving 120% of sales goal• Awarded Manager of the Quarter and nominee for Manager of the Year

Hotels IncludedDisney’s Grand California Hotel The Disneyland Hotel Paradise Pier