Senior Marketing Manager
Current▪ Led the strategic translation of marketing initiatives for diverse cruise lines, ensuring alignment with demographic needs, product assortment, and budget considerations.▪ Managed and mentored a high-performing marketing team, driving collaboration and enhancing performance to meet business goals.▪ Directed the launch of key products, achieving a 12% increase in brand awareness and consumer engagement while consistently surpassing marketing performance targets.▪ Executed targeted marketing strategies for the Caribbean and US markets, employing integrated campaigns and innovative marketing techniques across 80+ Points of Sale, significantly enhancing brand presence.▪ Utilized behavioral interest profiling to inform data-driven marketing initiatives, driving client acquisition and significantly boosting sales revenue through meticulous performance analysis and optimization.