We are a group of people passionate about building world-class MCUs that challenge boundaries, break records, are easy to use, and have a good performance/price balance. Ours mission is to build a high-performance general-purpose MCU portfolio that meets the modern-day demand for increased computing power, precision control and connectivites, for industrial applications, including industrial automation, building control, robotic, motor control, digital power conversion, smart appliance, and smart home. https://www.hpmicro.com/index.html

Assumed responsibility for Focus product lines Business as well as Focus Segment business development for Future China/HK. Implemented re-organization of team resource to best optimize and strategize for Focus suppliers in view of continuous market consolidation. Managed and directed HK/China regional marketing team which consists of >20 Supplier development managers and continued to drive revenue and Business share growth. Contributing US$300 M$ biz and achieved 15%+ YoY Review and consolidate segment development status for Automotive, IOT/ Connectivity Solution, Motor control strategy. Making necessary intervention when necessary achieving 30% growth YOY. Chart and execute business plan and demand creation for growth business in the focus lines. Ensure sales growth, profitability, customer growth, part count growth through synergizing both companies’ core competencies.

Promoted to Managed HK/China marketing team of 20 Marketing manager handling all focus line’s revenue and Business share growth.Act as the Key interface representing Future Electronics with Key Focus suppliers which includes : Freescale, ST, NXP, Microchip, Cypress, Fairchild, Exar, Intersil, Micrel , Vishay,ONsemi IR,AMS, Lattise,Microsemi. Chart and execute strategic plan and demand creation for business growth. Increase Future’s market share in China through Demand creation and Demand Fulfillment activities by strong interaction with a matrix organization of HQ Marketing / regional sales / engineering / supplier resources. Ensure sales growth, profitability, customer growth, part count growth through synergizing both companies core competencies.

Promoted to direct all marketing team activity in north and central China and be ultimately responsible for the team’s success. Develop and direct regional strategic business plans and exceeded the commitment for ALL focus line’s in North & Central China. Natural team builder that identify, recruited and retained to grow the regional marketing team from infancy to headcount of 10+ marketing members. Ensuring common mission and strong confidence of execution by continuous training.

Transferred from Montreal HQ to China to support the development of marketing for the important market of China. Work as a new franchise line champion for Altera in the HK/China & leader a team for line performance.• Develop supplier relationships to ensure the company is fulfilling and surpassing their expectations. Assign tasks to the proper resources in order to execute on the agreed plan, address any issues and bring them to a satisfactory completion.• Drive field demand creation activity, training and guiding field sales of new opportunities identifying and developing, price strategy deploying • Develop the programs to setup partnership with suppliers and customers to maximize company’s revenue • Build up team virtual team 18 members with Sales/FAE/AE to increase biz 10~30% Q by Q

Performed marketing support to sales for Interconnect Passive & Electro mechanical product for North America market. west coast and Asia Pacific. Develop and executed marketing campaign to address market trends and anticipate and overcome go to market obstacles,Actively conducted marketing promotion to Sales branches ensuring product competence and identify new opportunities for new demand creation. Develop and executed marketing communications programs. Establish and maintain relationships with key suppliers .

• Develop strategic relationships with key accounts of CMCC (China Mobile) and meet sale revenue target• Develop and Manage channel -- SI and local joint venture company• Work as project leader to direct and cooperate with PM and engineers in a focused sales strategy • Identify and coordinate cross-division and multi-product total solution sales opportunities & strategy• Take charge of Alcatel’s new products marketing(LAN, MAN, multi-service broadband product) in central China after Alcatel acquired Newbridge and Packet engine.• Contribute to identification and development of marketing strategy of Alcatel multi-service broadband products, specific goals and execution plans for the enhancement of Company's overall objectives. • Develop long term strategic relationships with Local Government