As a serial entrepreneur, Danny Choi started his first business at the age of 19, The Daily Grind coffee house. Following that, Choi broke into the high-tech industry starting Direct Midrange Systems, a reseller of computer hardware, services and software. Direct Midrange Systems was generating $50 million in sales per year.In 2005, Choi started Best Merchant Rates, focused on helping small businesses thrive. Concerned about the state of the merchant account industry (bait and switch, intentional confusion, overpromising, hidden fees, and hounding by sales people), he has developed Best Merchant Rates with a commitment to honoring customers with transparent pricing and the best rates available on the market.With the same commitment to honor customers and provide transparent pricing, Choi started Payment Depot as another brand in the credit card processing industry. He felt the industry needed a completely new pricing structure, which led him to create a membership based company. Business owners are able to become members of Payment Depot and then they are able to process credit card transactions at wholesale prices. Specialties: merchant services, credit card processing, merchant accounts, technology, computer hardware and software, computer services, entrepreneurship, business owner, small business owner, small business merchant accounts