I was charged with and facilitated transformational change across the department and wider business. For this I fostered a climate of positivity amongst the team and helped provide freedom to deliver best in class digital platforms for our clients, whilst ensuring the department is operating effectively. To do this I worked with members of my senior team, specifically the Technical Director and Head of Digital Design to ensure effective operational processes, effective project planning and world class design and build techniques are being used across our cross-functional teams to deliver the best technical solutions. I introduced various process improvements and culture development plans, in terms of life cycle planning, group communication, workflow process, quality control and team efficiencies that increased the department’s productivity. Providing trust and autonomy to my team allowed freedom to experiment and push our own internal expectations of each other. Leading to improvements of our overall digital product output and reduced requirements for internal and external amendments. I had overall responsible for planning and delivery across all projects and ensure best in class operational practices are followed and projects are completed to time-critical deadlines and within financial expectations for external stakeholders.

Following a long successful employment at Marketforce, Meerkats offered me an exciting role that would utilise my vast experience and help create a production facility to enhance their growing creative reputation. The requirement and eventual outcome were to create an inspirational production environment based on a strong planning and professional culture that allowed for creative ideas and quality to thrive. I had connections through the business and was seen as the ‘go-to’ person for project planning questions and needs. For this to evolve I had to be a leader who navigated projects through the building in a smart, timely, financial, motivating, and fun way. For things to flourish I had to ensure I was someone who was respected and respectful. I had to motivate, not de-motivate and someone who championed great planning, project management and creative marketing deliverables through a producer’s practical lens.I was required to drive changes in process, technology upgrades, quality control of the production environment and lifecycle of the work. The agency had built a great methodology to a team approach but required a process and platform to facilitate a transparent production eco-system. We were constantly evolving and improving our offering. Our workloads were wide and varied and the department needed a growth mindset, a process and a system that made it all work. With the help of my team we ensured effective production and planning techniques were being used to help the outstanding strategy and creative ideas deliver on their promise. Naturally accurate department financial management was required and external supplier negotiations, agreements and expectations across multiple disciplines were introduced.I take great pride in that I was able to steer the growth and careers of those reporting to me and be an inspirational leader that created a highly skilled, professional, effective and likeable department.

The role of the Head of Operations is to ensure best in class operational practices to help the agency run effectively. The primary role was to lead the integrated production department including online and offline designers, print production, art buying (still photography) radio & TV production plus the in-house content editing team. I was responsible for delivery for all client production and ensure the best possible outcome in terms of execution and commercial costs for my internal and external stakeholders. I established a vast local, national and international pool of suppliers and resources for high end retouching, 2D & 3D CGI, sound studios, production and post production studios plus printers for all mediums to help complete projects to time-critical deadlines and within financial expectations.Within this role I worked side by side with other members of the management team, specifically the CEO, Executive Creative Director and General Manager of Client Solutions to ensure effective operational processes, and world class production techniques are being used to deliver the best creative ideas. Along with accurate department financial management. The role was instrumental in delivering continual

For several years my role as Director of Creative Services started to expand into daily client interaction, presentations and general account direction. For several years I managed a few clients in a dual-role before transitioning into the position full-time.Managing key clients, plus a range of small accounts my daily duties would include.• Building strong, lasting relationships with key senior clients based on mutual trust and respect• Facilitation of weekly WIP meetings, timeline schedules and budget preparation for multi-channel campaigns.• Understanding client dynamics - including commercial strategy, business objectives and the required business solutions, and ensuring the creative response is appropriate• Working closely with the media channel planners and other internal partners• Preparing monthly financial reports - ensuring maximum profitability across projects• Line management of one Account Manager - including coaching, supervision and performance assessment• Planning, execution, maintenance and review of campaign work• Planning and execution of digital and social content and campaigns• Writing creative and production briefs and liaison with creative partners• Budget planning and execution

In 2006 I was appointed to the position of Creative Services Director where I oversaw photography production, print producers, creative retouching and the integrated print/digital studio of Marketforce.I have been the lead production producer for many of Marketforce's leading clients, including but not limited to: Office of Road Safety, HBF, Lotterywest, iiNET and City of Perth. Negotiating volume discounts with suppliers across numerous disciplines.The Marketforce integrated studio produces print and digital advertising for all clients. While ensuring there is a seamless integration between the creative idea and content production. I also managed cost estimation and project timeframe development and implementation for all of our clients.

I joined MJB&B in September 2004 after emigrating from England. My duties included the day-to-day running of the design studio liaising directly with account service, quoting time allocation for jobs and costs from outside suppliers, making sure all elements of the job are considered allowing me to meet my deadlines. I allocated all work to studio operators, briefed creative teams and input time allowances into the Management Information System (Jobbag) ensuring productivity is high and within budget. Working alongside the IT Manager
I was also involved in the research and development of new production systems and workflows.

I commenced by career with a four-year apprenticeship at the Admagic Group, one of the UK's leading pre-media facilities. 10 years later I held the position of Senior Agency Production Manager servicing a high number of London's major global agencies. The group undertook account handling, print production, creative artworking, pre-press, creative retouching, TV production and data asset management. I gained significant experience on major accounts for several top London advertising agencies including: JWT London, Mother, Ogilvy & Mather, M&C Saatchi and Euro RSCG.