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Agricultural crop protection research, product development, consulting, sales, marketing. Global, regional and country levels.Specialties: Marketing, Strategic Planning, Project Management
Blue Zephyr, Llc
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Owner And Consultant: Marketing And Strategy DevelopmentBlue Zephyr, LlcAvondale, Pa, Us
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Owner & Consultant: Marketing & Strategy DevelopmentBlue Zephyr, Llc Jan 2012 - PresentProject engagements, 2012-present:* Review country crop protection product launch plans and provide training for same in Asia (China, ASEAN, ANZ, India).* Construct and deliver knowledge and skill building content for crop protection marketing leaders of Europe, Mideast, and Africa. * Design and implement three project areas for a new technology crop protection start-up company: 1) market assessments (local, regional, global), 2) new product launch process, 3) five-year plan support.* Design & implement marketing competency training for crop protection employees in North America and Europe/Mideast/Africa (two projects); emphasis on market assessment, segmentation, value propositions, pricing and product launches.* Design and implement process for completing five-year strategic & tactical plans in the crop protection industry (three projects): global insect control, global seed treatment (design), North America disease control (design).* Design & implement one-week marketing training for Six Sigma Black Belt candidates engaged (five events over four years).* Design optimum new discovery product launch process; crop protection products (three projects) and bio fuels enzyme/fermentation products.* Consult on optimizing a process of differential management for a crop protection client.* Design portfolio marketing process as an alternative to product marketing.* Define agricultural input industry needs to service suppliers.* Design of marketing commercialization process for new discovery crop protection offerings.* Price improvement projects in a bioscience business regarding four areas: strategy, price setting process, policy/transaction process and net price monitoring process.* Business model design and marketing strategy for new innovation irrigation product for commercial agriculture.* Test peer group support and learning offering for owners/GMs of fruit & veg operations. * Design and deliver the use of Lean Six Sigma in agricultural production.
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RetiredDupont Crop Protection Jan 2012 - Jan 2012
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Six Sigma Master Black Belt (Crop Protection)Dupont Jan 2011 - Dec 2011Wilmington, De, UsAsia Six Sigma leader of 12 Black Belts, implementing about 80 BB/GB projects (approximately $5 million in PTOI benefits). Lead for four global marketing and strategy development projects. Initiated, completed the project "Improved Process for Constructing a Country Strategic Plan" -
Director - Marketing & Strategic Planning, Asia PacificDupont Jun 2008 - Jan 2011Wilmington, De, UsResponsible for all marketing strategy in alignment with global business. Primary focus on marketing & sales activities with connection to R&D, support functions and external relations. Sales US $400+million/year. Scope was all Asian countries defined by the boudaries of India west, Japan/Philippines east, Korea north through New Zealand south. * Lead initiatives to improve marketing role in country teams and marketing competency of individuals. * Lead development of regional strategic plan * Lead region-wide planning & implementation of new product launches * Asia lead for new business development in conjunction with global director & effort * Strategic leadership team member driving optimum resource allocation, people development and monitoring/implementation of business in progress. -
Six Sigma Master Black Belt, Global Marketing (Crop Protection)Dupont Aug 2005 - May 2008Wilmington, De, UsMember of global business team, insect control; lead for global marketing launch of Rynaxypyr(r), which reached over $1B annual sales; received DuPont Corporate Marketing Excellence award.Projects: • Net price monitoring (global) • Country marketing process (Spain) • Product price setting process (India) • Marketing roles definition, optimization (global, regional, country) -
Global Solutions Manager - Crop Protection / Engineering PolymersDupont Sep 2001 - Aug 2005Wilmington, De, UsDeveloped strategy for specialty crops business laterally (outside of crop protection products); explored and tested opportunities in branded produce and innovative irrigation materials/systems. -
Global E-Business Manager ( Crop Protection)Dupont Mar 2000 - Sep 2001Wilmington, De, UsDeveloped e-business strategy, scouted opportunities for lateral growth. -
Business Manager, South AsiaDupont 1997 - 2000Wilmington, De, UsPart of team setting up organization for direct marketing business model in India/South Asia; covered Pakistan for Crop Protection and served on board of directors for DuPont corporate joint venture; this Business Unit also included Sri Lanka, Bangladesh, Nepal, Bhutan. -
Various Sales, R&D, MarketingDupont Aug 1979 - Jan 1997Wilmington, De, UsSales Rep Southern Calif 1979-1982 (San Juan Capistrano, CA)Development Rep So Calif, Ariz 1982-1983 (Escondido, CA)Development Rep So Idaho, Utah, Nevada, E Oregon 1983-1985 (Twin Falls, ID)Global Product Development Manager 1985-1987 (Wilmingon, DE)US Product Manager 1987-1989 (Wilmington, DE)Sales Manager 1989-1991 (Baton Rouge, LA)US Marketing Manager, Cereals and Marketing Services 1991-1995 (Wilmington, DE)Global Marketing Project Manager 1995-1996 (Wilmington, DE) -
Farm Manager And Pest Control ManagerSan Antonio Orchards And Corona Foothill Lemon Companies Mar 1978 - Jul 1979Manage citrus and avocado orchards; emphasis on pest management (Corona Foothil). San Antonio: 500 acres; Corona Foothill: 3,000 acres.
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EntomologistSunkist Growers Jun 1975 - Mar 1978Ca, UsPrepared pest management programs for citrus growers in Southern California and Arizona, checked specific fields and made recommendations; full Pest Control Advisor certifications for California and Arizona; authored numerous articles for Sunkist newsletter on citrus Integrated Pest Management. -
Staff Research Associate, Entomology DeptUniversity Of California, Riverside Jun 1974 - Jun 1975Riverside, Ca, UsBasic research on toxicity of agricultural chemicals on honey bees, integrated pest management of citrus lepidopteran pests. -
CorporalUnited States Marine Corps Jun 1967 - Mar 1971Washington, Dc, UsTraining: Motor Vehicle Operator; Vietnamese Language11th Engineer Btn (Combat), 3rd Marine Div - Vietnam March 1968-April 1969MABS 56, MAG 56, 3rd Marine Airwing (Helicopters) - Santa Ana, CA May 1969-March 1971
Danny Ferguson Skills
Danny Ferguson Education Details
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University Of California, RiversideIntegrated Pest Management -
California State Polytechnic University-PomonaAgricultural Biology/Economic Entomology
Frequently Asked Questions about Danny Ferguson
What company does Danny Ferguson work for?
Danny Ferguson works for Blue Zephyr, Llc
What is Danny Ferguson's role at the current company?
Danny Ferguson's current role is Owner and Consultant: Marketing and Strategy Development.
What is Danny Ferguson's email address?
Danny Ferguson's email address is da****@****ont.com
What is Danny Ferguson's direct phone number?
Danny Ferguson's direct phone number is +133640*****
What schools did Danny Ferguson attend?
Danny Ferguson attended University Of California, Riverside, California State Polytechnic University-Pomona.
What are some of Danny Ferguson's interests?
Danny Ferguson has interest in Home Brewing (Award Winning Ipa), Cooking, Professional Grandfather, Sailing (Chesapeake Bay), Cycling (Road And A Little Off Road).
What skills is Danny Ferguson known for?
Danny Ferguson has skills like Customer Insight, Marketing Strategy, Strategy Development, Six Sigma, Strategic Planning, Product Development, Crop Protection, Agriculture, Market Development, Market Research, Segmentation, Business Strategy.
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