Daniela Gamboa Email & Phone Number

Mexico

México

• Execute premium advertising strategies, enhancing brand positioning through insights and analysis• Structure digital plans, aligning with the consumer journey and optimizing the omnichannel approach• Direct creative briefs for teams, ensuring strategic alignment and maximizing campaign impact• Ensure brand compliance across premium materials, maintaining consistency in all touchpoints

Madrid, España

•Led the full project development lifecycle, from ideation to securing funding, ensuring strategic alignment with business goals while managing a team of 3 direct reports•Established the P&D division, implementing agile methodologies and leading a cross-functional team•Led private community projects leveraging MasterChef App tech, fostering cross-agency collaboration•Executed media strategies optimizing SEO, SEM, and social media, leveraging data analytics for vendor decisions•Defined KPIs and monetization plans, focusing on performance analysis and customer-centric metric

Madrid, Comunidad De Madrid, España

•Led Marketing Science, providing cross-functional support with data analysis, market intelligence todrive brand strategy•Executed a collaborative marketing plan with Banijay Group, leveraging omnichannel strategy for brand building•Mapped content strategy, aligning segmentation data and optimizing UX/UI to strengthen brand positioning•Developed premium pricing strategy and app functionality plan aligned with business strategy and customer focus•Delivered high-impact presentations to key stakeholders, driving collaboration and supporting P&L management

Madrid, Comunidad De Madrid, España

Ciudad De México, México

•Launched and optimized the Hotbook Bazar e-commerce platform, managing distribution, logistics and influencer marketing for 400+ brands•Secured account acquisition; managed production, budgets, and negotiations for Palacio de Hierro 7 fashion brands•Led logistics and partnerships for online classes, featuring top restaurants and fitness, enhancing brand visibility•Expanded distribution from 200 to 600 points through strategic alliances, significantly enhancing market presence•Managed a cross-functional team of 4 direct reports and delivery staff

Ciudad De México, México

• Launched Natural Extracts line with incremental sales of +20MM USD, exceeded SOM objectives (+3 pts) #1 sku in the natural category•Launched Luminous Charcoal: Developing Premium Segment and bringing ASP to the category, margin (+70.0%)•Led the commercial plan for premium brands, leveraging data analysis (Nielsen, Kantar, BI) to drive growth•Orchestrated the annual promotional grid and In&Out plan for pharmacies, optimizing placement and sales•Executed integrated marketing across channels, managing agencies to drive campaigns and strengthen brand equity

Ciudad De México, México

•Led marketing strategy: pricing, portfolio, promo, and account management for digital and specialized clients•Launched Colgate Kids, #1 best-seller in the children’s segment, reinforcing consumer insights and retail footprint•Developed and launched Colgate Smile, a limited-edition line with bold design, elevating product strategy•Managed children’s brands and licensing portfolio (Superman, SpongeBob, Minions), cultivating strategic relationships with key licensors like Universal Studios, Nickelodeon, and Warner Bros

Ciudad De México, México

•Drove innovation strategy for Personal Care brands, Lady/Men Speed Stick, aligning with Latam market trends •Executed communication strategies for the Latam region, strengthening brand campaigns and engagement •Fostered cross-functional collaboration legal, design, commercial, and marketing to ensure cohesive execution

Diploma Of Education, Digital Marketing

Master'S Degree, Maestría En Psicología Y Comportamiento Del Consumidor, Neuromarketing

Licenciatura, Marketing

Diplomado En Comunicación Verbal Y No Verbal

Asesora En Bienestar Integral