Danny Goodman Email & Phone Number

I lead Research & Development, Marketing, and National Sales at Don Lee Farms—building on three generations of food manufacturing innovation.Our story began in the 1940s with my grandfather Larry, who helped pioneer the frozen food industry by being one of the first to cook, freeze, and distribute burgers to school districts nationwide, as well as sandwiches to retail markets. After successfully selling his company, my father founded Don Lee Farms in 1982 in a rented building, utilizing newly developed machines from Germany and continuous spiral freezing technology to launch our first production lines.Over the past several decades, alongside an exceptional team (many who have been at our company for over 20 years!), we've innovated across proteins—crafting everything from burgers and bowls to tacos and globally-inspired entrées, making quality frozen food accessible at every price point.Some Key Milestones:• Pioneered first-to-market meat alternatives (2002), becoming a leading maker of veggie burgers and launching the modern plant-based burger category in 2016• Achieved USDA Organic certification in 2012, sourcing ingredients from growers that use sustainable practices to enhance soil, water, and biodiversity while expanding with our North Texas campus to meet growing demand• Committed to fighting hunger in America through various initiatives and sponsorships, donating millions of meals to food banks and community organizations• Earned acclaim as a trusted private label manufacturer, highlighted by Albertsons Companies selecting us as their New Supplier of the Year (2019)• Developed America's #1-selling club store cooked burger (2022)• Featured in People Magazine's favorite foods of 2024 for our handmade tacos, now available nationwide at Costco, Walmart, and TargetWe've crafted billions of meals using traditional cooking techniques—like slow cooking and open-flame grilling—while prioritizing ingredients sourced within 200 miles of our facilities. This commitment to innovation drives us to launch new items monthly, ensuring families everywhere can enjoy convenient, affordable, and delicious food. We're proud to make premium frozen food accessible, including our burgers and handmade tacos made with premium proteins like USDA Choice beef and Antibiotic-Free chicken, for less than a dollar each.Today, we supply many of America's leading retailers—including Costco, Walmart, Sam's Club, Target, and Trader Joe's—carrying forward our family legacy while making food easy to prepare and easy to enjoy. Together, we are Shaping The Future of Food™.

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  Head Of Research & Development, Marketing & National Sales

  Don Lee Farms

  2004 - Present - Greater Los Angeles Area

  Established in 1982, Don Lee Farms is a family food company and leading manufacturer, co-packer, and national supplier of cooked fresh and frozen foods in foodservice, retail, convenience store, club and school foodservice markets. Consumer products are sold under the Don Lee Farms label, private brands and under brands of partners.