Looking after all channels, all days, all of the time. So far, so good.Moved over from Magento to Shopify + site- on time, on budget.Moved over from Mailchimp to Klavyio- Increased sales by 800+ % in 12 monthsIntegrated NOSTO to improve conversion by +1.5%YOTPO- 2022Brought in (and manage) team to manage Digi Sales channels - Approx sales increase in first 12 months + 250%Excellent increase in Site traffic and increased footfall as a result Better execution of windows and POS- Working closer with Merchandise and VM teamsNew calendar introducing monthly campaigns across all digital channels (and Retail where appropriate)Created New instore Brand guide to sell the 'essence' of the brand - To be implemented 2022.The majority of my team work from home, with no detrimental effects and will continue to do so.

CraghoppersPosition: Head Of MarketingRECENT ACHIEVEMENTS:Successful launch of ATL & BTL campaign resulting in 30% LIke for Like sales and 16% increase in Brand perception. Successful launch of ATL video ' Trouserless Nightmare' working with Stink Productions, Brazil. https://vimeo.com/242618263Successful opening of Discovery Channel partnership concession, London.Continued partnership with Dian Fossey Group International (Kigali, Rwanda & Atlanta, USA) to raise awareness of Gorilla conservation.DFGFI ELEMENTS INCLUDING:Producing documentary for worldwide distribution, narrated by Sir David Attenborough. Received Official Selection status at the New York Environmental Film Festival and won its category. The project was instrumental in the brand securing the Official Clothing partner for National Geographic (USA only) The film was posted onto their Facebook site (over 31m fans) and their Youtube channel. https://www.youtube.com/watch?v=CWnk6PTsZNoCurrent Role Responsibilities:Brand research & strategyMarcomms B2C & B2B Budget controlLead a team 5 + Agency roster Multiple 3rd party management of aligned brands. Partners include:Royal Geographical Society.Ordnance Survey.National Geographic. Craghoppers is a successful multi-channel Adventure Travel Clothing company that has enjoyed year on year sales growth in all markets.

Main achievements.Selected to be part of a team of four to create the ‘Brand Proposition Document’ across three out of the four Retail Fascias within Alpha Airports Group.The objective of the strategy document(s) is to clearly set out the aims of each brand and its future direction. These documents are now being implemented throughout all of Alpha UK retail and will be rolled out across the remaining Alpha retail stores (UK & International) Within the first two months I completed a POS overhaul within our CTN fascia with the aim of focusing in on in-store promotions and reducing the amount of POS noise. As a result we saw sales increase ranging from 3-12% depending on department.Created and implemented a single over-arching marketing promotional calendar across all brand fascias (previously managed independently by two Marketing Managers) thus creating a consistent frame-work for the company to work within.Duties:Strategic:Ownership of Marketing calendar across all fascias Budgeting responsibility of £1millionCreation of airport specific promotions and marketing activity.Operational;Generation & implementation all consumerfacing branded messaging and promotions.Working along side each category buyer to ensure smooth execution of each event/ promotion All Marketing Presentations across the company and Airport tender presentationsManaging 4 direct reports

Set up own Jewellery store. Hudson & Heaton of London (ltd)Main achievementsOpened two weeks before schedule and 5% under budget.Within the first three months we had appeared in The Telegraph ‘Style’ magazine, New Women & Mail on Sunday ‘You’ magazine. Set up a catalogue mail order division in Chicago, USA (still in operation)Designed and promoted web shopDutiesI looked after all aspects of the business from set-up, day to day running, sales and all marketing activity, buying/ merchandising, accounting etc.

Main achievements:Reduced the budget by approx 15% using over seas printers (print and paper costs) and a more efficient photography schedule.Duties:Strategic:Key responsibility is planning, delivery and fulfillment of company's brochures with a budgeting responsibility for £1.3 million.Operational:Planning and implementing some 30 million brochures throughout the year into 195 national stores and appropriate media titles. Preparation of design briefs and production briefs for both jewellery and The Watch Review brochures.Co-ordinate all tie-in promotional activity for web site.

Main achievementsDuring the seven years I controlled the department we made savings of approx 20% using more efficient production systems, new suppliers and gaining greater in-house controls and skills.Duties:Responsible for all advertising/ marketing above and below the line including media buying, (T.V., Poster Sites, Adshell, Radio etc), co-ordinating all tie-in materials for display window.Preparing briefs for all design companies. Looking after database for DM and part control of web shop, from design to maintenance.All logistics involving delivery of supplements/ brochures. Ensuring promotional calendars are produced and kept to with all branches and companies.Part-controlled new logo change