Danny Kelly Email and Phone Number

Commercial Director driving business development across Public Sector and Smart City through our Sunderland Smart City deal, Also charged with the development of London's unique fibre transmission network through the London TFL underground deal, digitising London into a world class digital hub

Results-oriented Customer facing Innovation Director with a proven track record of leveraging cutting-edge technologies to drive business growth and capture market share. Adept at identifying market opportunities, innovative solutions, and implementing strategic initiatives to drive revenue. Skilled in combining sales acumen with technological expertise to create compelling customer solutions. Passionate about enabling digital transformation and fostering a culture of innovation within organisations- Led a high-performing team that successfully executed innovative sales strategies, propelling Vodafone UK to outperform the UK market competition in the sales of cutting-edge technologies, leveraging 5G MPN solutions. This resulted in a series of ground breaking market-first solutions across various industries, establishing VF UK as the lead OpCo across 26 markets.- Established strategic partnerships with key industry players, which facilitated access to new markets and significantly amplified Vodafone's brand presence. Notably, within the healthcare sector, I leveraged partnerships in areas of VR and AI to reposition Vodafone's offerings in med tech, ultimately leading to the creation of a dedicated market vertical in health—a first for Vodafone UK.- Identified market gaps and opportunities and successfully delivered tailored solutions for clients, with a strong focus on outcomes rather than products. This approach transformed Vodafone's client relationships into strategic partnerships.- Led multiple strategic innovation initiatives, resulting in Vodafone UK earning multiple prestigious 5G Innovation awards, outperforming competitors and establishing a solid industry leadership position in innovation and market-first solutions.- Built and nurtured enduring client relationships, ensuring exceptional customer satisfaction, fostering repeat business.Mentored and coached sales colleagues, fostering a culture of innovation and driving their professional growth

Appointed with a unique mandate to create a disruptive vertical market offering in Health for Vodafone UK, I led the establishment of Vodafone UK's Health division and development of their first market vertical strategy Key areas of responsibility included:**Crafted and executed a transformative strategy for the Vodafone Centre for Health in collaboration with strategic partners like Deloitte, revolutionizing healthcare through innovative digital solutions.**Championed sales endeavours, with an incremental revenue target of £25 million over 36 months, cementing Vodafone's prominent role in the healthcare sector with driving substantial financial growth across base shifting client view from utility provider to strategic partner.**Provided visionary leadership and in-depth insights into the rapidly evolving healthcare landscape, propelling Vodafone to the forefront of the industry with significant influence.**Elevated Vodafone's profile and established robust relationships with senior healthcare decision-makers, government entities, public institutions, hospitals, and private clientele through impactful thought leadership, pioneering research initiatives, and strategic partnerships.In successfully launching the Health division at Vodafone UK, I positioned Vodafone as a trailblazing force in the realm of digital healthcare solutions, setting new industry standards.

Dynamic and results-driven Director of Product & Commercial GTM with a proven record in driving revenue growth, profitability, and customer satisfaction across a diverse portfolio. My strategic expertise lies in crafting and executing comprehensive product strategies that secure and expand customer bases while strategically optimizing market penetration in driving revenue growth, profitability, and customer satisfaction. Key strengths include:• Proven success in defending and expanding customer bases through strategic product developments and launches, ensuring the maintenance and growth of market share.• Skilled in devising targeted strategies to penetrate competitor markets, driving increased profitability and market presence.• Adept at driving revenue growth and market expansion through strategic portfolio expansions and the adoption of cutting-edge technologies and industry trends.• Spearheading transformative programs that streamline operations and enhance overall business performance, resulting in improved customer experiences and increased profitability.• Demonstrated ability to increase product profitability through effective cost reduction initiatives, driving significant margin improvements.• A track record of elevating product satisfaction and loyalty by enhancing Net Promoter Scores (NPS) through customer-centric strategies.• Strong financial acumen with a history of delivering notable revenue growth and outperforming industry benchmarks.• Catalyst for cultural transformation within product functions, fostering enhanced engagement, collaboration, and high team performance.• Consistently achieving exceptional scores in employee engagement, manager satisfaction, diversity and inclusion, and customer satisfaction.

Accomplished Head of Commercial Pricing, Propositions, and Go-to-Market (GTM) with a proven track record of driving sustainable business growth. Recognised for expertise in proposition ideation, development, and execution across diverse industries. Key strengths include:• Demonstrated ability to create and deliver commercially focused propositions that drive customer engagement and revenue growth.• Proven success in optimising market positioning and market share in highly competitive sectors.• Track record of designing and executing effective commercial marketing strategies to maximise market penetration and capture new business opportunities.• Proficient in leveraging insights and market trends to develop innovative and compelling propositions that resonate with target customers.• Adept at fostering strategic partnerships and building relationships with key stakeholders to enhance business performance.• Strong leadership skills with a track record of managing cross-functional teams and driving organisational transformation.By leveraging my expertise and accomplishments, I am equipped to deliver immediate value to organisations seeking to enhance their commercial proposition development and drive business growth