Culture first mindset with a product first background. 20+ years of music industry experience as an artist manager, record label consultant, global relations expert bridging the east and west, leveraging technology as a core component to scale digital product consumption and drive audience growth and monetization. Joined Black Eyed Peas camp in 2001, grew Facebook 10x to 50M+ fans, managed global fan network “Peabodies” in 40 countries. Produced campaigns that drove 26x and 10x Platinum record sales for ‘The E.N.D’ and ‘The Beginning’ albums. Took that playbook and authored one for K-pop in the USA starting with the debut of BLACKPINK in 2016. Designed a global partnership strategy, powered by brands and creators to localize the “BLINK” fandom in the west. The outcome acquired billions of impressions and they became the most subscribed artist on YouTube. Converted their digital footprint to physical, which sold out western arena tours and they became the first K-pop girl group to perform at, and later headline Coachella.Content Production: 30+ Executive Producer credits, 325M+ Views on YouTube, with productions in N. America, S. America, Europe and Asia (as of May, 2024).Additionally, 15+ years working in technology, SaaS, building process excellence with cross functional teams including Product, Engineering, QA/QC, DBA and Telco/Networking, and driving end-to-end product implementation with an emphasis on program management and financial technology.