• Leveraged US best practices to develop and execute consumer-centric strategies, utilizing data analytics to personalize experiences across global markets while respecting cultural nuances.• Managed global media agency relationship, optimized media investments, and empowered local teams to drive business growth through performance measurement and innovation.• Accelerated digital transformation by optimizing marketing ROI and leveraging innovative technologies to enhance consumer engagement.• Spearheaded global Precision Marketing evolution, achieving 50%+ media investment in personalization, negotiated significant cost savings, creating a multiyear roadmap for personalized CX.• Optimized media spend, reach, and frequency while implementing measurement frameworks and creating seamless cross-channel consumer journeys.• Leveraged data and analytics to inform marketing strategies, build a unified customer view, and track performance against KPIs.• Fostered cross-functional collaboration, implemented agile methodologies, and developed high-performing teams to drive organizational agility and transformation.• CX team leader of IDEA: Cultivated inclusive culture, implemented diverse talent strategies, and led inclusive marketing initiatives while measuring impact and partnering with diverse suppliers.• Co-led Gen AI pilot initiatives, defined use cases, selected vendors, and built high-performing teams while ensuring data quality, ethical AI practices, and cross-functional collaboration.

• Pioneered precision marketing across Latin America, achieving over 50% personalized media spend, and leading the first regional JBP with Rappi, the region’s largest last-mile delivery service.• Centralized regional digital and media efforts, launching the first engagement platform for Huggies, combining content and commerce.• Drove digital transformation for KC Brands, enhancing end-to-end customer experience through personalized content, audience-led planning, and precision marketing, resulting in a 32% digital ROI uplift.• Established key ecommerce partnerships and implemented personalization tactics to accelerate growth.• Spearheaded personalized content development and drove branding and performance evolution.• Restructured agency partnerships for geographic efficiency and enhanced service delivery. Implemented cost-saving strategies, standardized SOWs, and optimized procurement processes through data-driven decision making.

• Developed and executed innovative on and offline strategies for SCJ Brands, driving growth through data-driven consumer insights.• Pioneered programmatic buying strategies and collaborated with Programmatic Solutions teams to optimize media investments and drive innovation.• Forged strong partnerships and led successful negotiations with key stakeholders to deliver exceptional results and foster a culture of innovation.

• Specialized in Consumer Package Goods, cultivated strong client relationships across multiple agencies.• Led development and execution of integrated offline and digital media plans, optimizing agency performance.• Implemented audience-centric strategies, driving significant growth across the brand portfolio.

• Managed key clients like SC Johnson Developing Countries Worldwide and Diners Club Latin America.• Developed strategies to increase ROI and executed audience-led planning.