Danny Herron Email & Phone Number

Sellersburg, In, Us

Scottsdale, Arizona, United States

Spearheads Progress Residential's SEO strategy to grow organic traffic. These initiatives include:- Leads initiatives including technical SEO fixes of website sitemaps, canonical URLs, and robots.txt to optimize indexing on Google and Bing- Increased Google Search clicks and impressions by over 20% year over year (2023 vs 2022)- Increased average Google ranking from 40 to 26 year over year (2023 vs 2022)- Increased indexing of webpages from 50,000 pages to over 100,000 pages on Google and Bing- Uses SEMRush data to track keyword rankings, run keyword gap analysis, monitor competitors' SEO performance, perform backlink gap analysis, and create SEO-rich content topic strategies- Analyzes organic traffic performance using Google Search Console, GA4, and Adobe Analytics- Performs website audits using SEMRush and Screaming Frog to uncover On-Page and Technical SEO issues- Leads initiatives to optimize internal linking through website IA, breadcrumbs, anchor text, canonical URLs, and XML sitemaps- Leads initiatives to optimize page titles, meta descriptions, and on-page headers (h1-h6)- Leads initiatives to optimize pages with Schema Markup to increase Click-Through Rate on organic search listings- Implements and manages Yext for consistent citations across 76 online publishers for 30 office locations- Leads and manages Local SEO strategies for Google Business Profile, Bing Places, and Apple Business Connect- Uncovers content opportunities and develop content strategies to increase organic traffic- Utilizes AI tools to scale SEO processes and content development/optimization- Manages internal teams and agency partners to ensure SEO goals are achieved- Works cross-functionally with digital product, brand, and customer advocacy to implement key SEO strategies- Performs bi-annual SEO competitor analysis using data insights from SEMRush and SpyFu

Philadelphia, Pennsylvania, United States

- Managed a 5-person marketing team and provided support, coaching, and resources for their professional development and continued success.- Spearheaded initiatives to grow revenues through paid media, outbound outreach, and organic web demand generation channels.- Grew demand generation opportunities by 14% in the first 90 days.- Worked cross-functionally with customer success teams, product teams, and sales teams to gather information to both grow demand generation and to help support their goals.- Tracked, managed, and optimized Paid, Organic, and Outbound channels through KPIs, Conversion Rate Optimization (CRO), and A/B testing.- Developed strategies based on industry and competitive analysis for SWOT, sales battle cards, content strategy, email marketing, and paid media.- Utilized HubSpot, Google Ads, Google Search Console, Google Analytics, SEMRush, WordPress, ZoomInfo, Chorus, and Lemlist to gather analytics of marketing campaigns, A/B test experimentation, identify buyer intent, and align the right messaging for the buyer, discover content topic ideas and SEO opportunities, and more.- Identify buyer personas and where they are at in their buyer's journey as the foundation of content strategy.

Louisville, Kentucky, United States

- Spearheaded a complete re-branding of Strategic Communications, giving the company a fresh modern look appealing to our target audience. - Led social media strategies that resulted in a significant follower increase to Twitter (30%), LinkedIn (100%), and Facebook (90%). - Led SEO and SEM strategies that increased web traffic and page views by 120% and increased inbound leads by 3000% year over year- Gained statewide contracts with the Commonwealth of Massachusetts, the State of Florida, and the State of Hawaii through personalized business development outreach initiatives. -Led Instagram content strategies increasing company profile reach of 300%.-Created engaging thought leadership content for blogs, press releases, podcasts, and social posts.-Developed and implemented strategies for email nurture campaigns and follow-up, resulting in a 100% increase in leads.-Cultivated new partnerships and strengthened existing business relationships, resulting in over $300,000 in Marketing Development Funding.-Developed and managed lead nurturing campaigns utilizing HubSpot.-Developed and implemented successful SEO and SEM content strategies, resulting in over $3 million in revenue.-Spearheaded lead generation strategies such as hosting customer events, virtual webinars, and more.-Managed and analyzed web activity utilizing Google Analytics and Google Search Console.-Designed impactful marketing collateral for print, email, and web utilizing Adobe and Microsoft design platforms.- Developed traditional and digital marketing plans for US Federal Government contracts like NASA SEWP, NITAAC CIO-CS, GSA Schedule, and Army ADMC-3

Jeffersonville, Indiana, United States

- Designed artwork for magazine advertisements, banners, signs, and marketing materials.- Spearheaded marketing campaigns contributing to a company record of $7 million in parts sales in 2012.- Developed Google AdWords campaigns and social media campaigns (Facebook, Twitter and LinkedIn).- Led marketing initiatives that led to $5 million in revenue in 2012 with a $30,000 advertising budget.- Managed and directed marketing processes from design to production phase. - Developed email blasts targeted at 3000 potential customers and prospects.- Negotiated with media publications to save the company over $120,000 in 2011 and 2012.

Borden, Indiana, United States

- Managed and developed 6 customer service personnel during my tenure.- Maintained customer relationships with exceptional problem solving and people skills.- Maintained relationships with promotions vendors by pitching special offers to customers.

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services, 3.404

Paid over 30% in tuition by working part-time at Hometown Express. Made the Dean's list 5 times.

Core 40 Diploma, Business/Commerce, General