Drive Product, CX, and UX Vision, Strategy and Delivery from Ideation, Research, Discovery, Design and implementation across varying industries such as Casino and Gaming, Hospitality, Logistics, Equipment Rental, and Network Marketing. Pioneering a Customer Experience, User Experience, Research, and Technological approach utilizing Agile, Design Thinking, DesignOps and DevOps practices to drive innovative solutions that increase ROI, increase quality, increase efficiency, increase Brand… Show more Drive Product, CX, and UX Vision, Strategy and Delivery from Ideation, Research, Discovery, Design and implementation across varying industries such as Casino and Gaming, Hospitality, Logistics, Equipment Rental, and Network Marketing. Pioneering a Customer Experience, User Experience, Research, and Technological approach utilizing Agile, Design Thinking, DesignOps and DevOps practices to drive innovative solutions that increase ROI, increase quality, increase efficiency, increase Brand consistency, increase time to market and decrease operational costs. Vision*Insights Research Discovery*Problem Statement Development*Opportunity Definition *Customer Lifecycle*Product Lifecycle*Value Stream Mapping *User Research*User Interviews, Stakeholder Interviews and Process Mapping*Gaps Analysis*Market & Competitor Analysis *Goals Validation (ROI, Efficiency, Quality, Time to Market)*Drive Process Improvement and EfficiencyStrategy*Drive User Empathy*Empathy Map, Persona Development*Journey Mapping*Define Success Metrics (ROI, Quality, Efficiency, Time to Market, Brand Consistency)*Information Architecture*Intake and Prioritization*Cross-platform, Omni-channel strategy*Design Thinking and Collaboration*Translate Insights and Research into User Experience*Ideation*Prototype Design (XD, Figma and Sketch App)*User Research, User Testing and ValidationAction*Epic, Feature, and Story Backlog Development *Deliver UX Artifacts, User Flows, Diagrams*Information Architecture*Facilitate Design Thinking Workshops*DevOps Practices, Design System Development*Brand Experience*Mobile, Web UI Design*Modern JS Frameworks*Material, Bootstrap Show less

Design & develop user experiences including the creation of user personas, requirements gathering, user flow, wireframes, prototypes, interface design and front end development.

I provided leadership, design and UX direction for an online publishing platform with 50+ million unique visits per month on various redesign initiatives resulting in an increase in pageviews from 1.4 to 3 pages per visit and a 214% increase in ad revenue.

I manage all of Vemma & New Vision web properties from Website design, Development, Email Marketing, Social Media and Video Production. Working closely with the Marketing/Branding team I ensure the correct message and image is portrayed to the end user. The simply description of what I do, is I help create anything that moves on a screen.

I managed and designed all web design projects from start to finish. My duties consisted of designing the layout, graphical buttons, flash animation, online merchandising, SEO friendly html pages, managing client input and estimated time for the project, delegating projects to our team in order to meet the projected deadline.

Design pages for web-site, maintain database, and develop new internet strategies for the web-site.