Daniel Rodriguez Email & Phone Number

As a member of the Cigna Supplemental Benefits team, I will be:• Developing and executing automated email marketing campaigns using Oracle Eloqua.• Conducting end-to-end campaign analytics and utilizing data-driven insights to optimize marketing strategies.• Supporting diverse ad hoc projects across Direct to Consumer marketing, Retention marketing, and Broker marketing.• Auditing operational and planned campaigns for market readiness and quality assurance.

Senior Marketing Communications Executive | Expertise in B2B & Consumer Marketing, Brand Strategy, Campaign Management, Email Marketing, and Multicultural Marketing | Delivering results-driven campaigns that increase brand awareness, drive engagement, and revenue growth.

Düsseldorf, North Rhine-Westphalia, De

As part of the Internal Communications Team, directed the end-to-end development, execution, and maintenance of internal communications calendar and email marketing programs to engage employees and advance company goals.Accomplishments:• Executed 500+ internal email communication projects, boosting employee engagement and participation by 10% YoY through targeted onboarding, event promotion, and company announcement emails.• Optimized and redesigned all internal email templates in Eloqua and Marketo platforms, to improve visual appeal, mobile responsiveness, consistency, and alignment with brand guidelines, resulting in a 6% and a 5% YoY increase in open and click-through rates respectively.

Expertly Led 3 to 5 monthly service messaging campaigns end-to-end for T-Mobile and Legacy Sprint customers, specializing in delivering production messages through relevant channels, including Direct Mail, Email, SMS, App, and more.Selected accomplishments:• Partnered with 10 internal and 2 external teams to lead initiatives forward, providing status updates, and ensuring deliverables were met; functioned as single point of contact for campaign, representing channel recommendations and summarizing feedback to channel team.• Demonstrated strong leadership and cross-functional collaboration skills, leading end-to-end delivery of 2 high-profile and effective communications campaigns.

Los Angeles, Ca, Us

As a member of the North American Communications team, collaborated with cross-functional teams to design, build, and execute internal corporate communication campaigns. Selected accomplishments:• Managed the setup, deployment, and post-campaign analysis of all internal email communications in Oracle Eloqua. • Consistently applied and learned best practices for improving email segmentation, delivery, engagement, design, etc. Supported and evaluated results of communication campaigns with the team.

Dallas, Tx, Us

As a team member of the Content & Editorial team, facilitated effective communication between AT&T Business product teams, external customers, and internal sales teams by creating, reviewing, and editing marketing content. Selected accomplishments:• Collaborated with product, vertical, and SEO teams to develop, review, and edit over 100 pieces of tailored marketing content, driving cross-sell and upsell efforts with compelling, targeted messaging.• Managed email communication strategy for the AT&T Business Summit, streamlining copywriting and design processes to deliver 46 email campaigns to over 250K recipients; event sold out a month early, exceeding internal KPIs and industry benchmarks.

Dallas, Tx, Us

Spearheaded marketing strategy for the AT&T Business Center self-service experience, producing high-impact external-facing content and managing email marketing campaigns targeting enterprise and mid-sized business customers.Selected accomplishments: • Achieved 1,000 AVPN order goal on AT&T Business Center self-service portal through strategic collaboration with product teams and execution of targeted email campaigns, demonstrating exceptional teamwork and marketing expertise. • Implemented 40 comprehensive email campaigns in Eloqua, covering copywriting, editing, template design, A/B testing, and performance reporting, successfully achieving the migration target for 1,000 enterprise and mid-sized businesses to the new AT&T Business Center self-service experience.

Dallas, Tx, Us

Built and sustained strong relationships with a diverse network of 500+ employees, contractors, business partners, senior leaders, and key stakeholders to support the VP's initiatives.Selected accomplishments: • Increased Employee Net Promoter Scores by 3% YoY through management of strategic initiatives, including employee recognition programs, internal communications, volunteering programs, and monthly learning sessions.• Produced and organized all aspects of quarterly town hall webcast events, including logistics, communications, presentation development, and surveying attendees to lead continuous improvement in employee morale and a positive workplace culture.

Dallas, Tx, Us

Organized planning, execution, and rollout of local multicultural “go-to-market” strategies across 65 company-owned retail locations in the Central Region, including advertising, sponsorship, and promotional initiatives with a strong focus on diverse segments.Selected accomplishments:• Boosted brand awareness and wireless subscriber growth 10% annually through a strategic mix of advertising, in-store promotions, sales incentives, and local grassroots initiatives, capitalizing on existing sponsorship assets.• Orchestrated a multi-channel consumer marketing campaign for opening of a new flagship store in El Paso, Texas, liaising with cross-functional teams in Public Relations, External Affairs, Sponsorship, and Retail Sales, exceeding first months opening sales goals by 35%.

Dallas, Tx, Us

Expertly trained and on-boarded 900+ new retail salespeople through immersive 2-week workshops and a comprehensive 90-day field orientation, ensuring seamless integration of new sales hires.Selected accomplishments:• Engaged retail sales and leadership in South Texas and North Texas markets with dynamic quarterly presentations covering sales, Hispanic Advantage training, wireless basics, products/services, devices, sales techniques, communications, role-playing, and corporate vision/culture, all aimed at increasing sales and driving revenue growth.• Partnered with the Hispanic Intensive Traffic (HIT) Program Manager to design and develop a tailored instructor-led training program for retail store management, empowering retail teams to capitalize on business opportunities within the Hispanic segment.