Daniel Rodriguez personal email
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Senior Marketing Manager & Brand Strategist with a proven track record of driving revenue growth, customer engagement, and brand awareness across the telecom and manufacturing sectors. Adept at developing and executing data-driven marketing campaigns for B2B and consumer channels. Skilled in leveraging cutting-edge marketing strategies and technologies, including platforms like ChatGPT and CPT-4, Eloqua, and Marketo, to drive business growth and create and deliver exceptional campaign results. Expert in project management, leading cross-functional teams, and collaborating with internal and external partners. Bilingual in English and Spanish.Notable accomplishments include: √ Boosted employee engagement by 10% YoY at TK Elevator through the execution of 500+ internal email communication projects. √ Led end-to-end delivery of 2 high-profile and effective communications campaigns for T-Mobile.√ Driving cross-sell and upsell efforts at AT&T by creating, reviewing, and editing over 100 pieces of tailored marketing content. √ Achieved 1,000 AVPN order goal on AT&T Business Center self-service portal through strategic collaboration and targeted email campaigns. √ Managed the email communication strategy for the AT&T Business Summit, resulting in a sold-out event one month ahead of schedule.√ Mentored and coached 6 team members in email marketing best practices using Eloqua at AT&T.Bilingual in English and Spanish, and a magna cum laude graduate of Texas State University. Certified in Inbound Marketing & Email Marketing by HubSpot Academy. As a dynamic and versatile senior marketing leader, I am ready to lead, create and execute innovative marketing strategies that deliver exceptional results on time and within budget while cultivating collaborative relationships with internal and external partners.A listing of my core competencies includes:√ Marketing Campaigns √ Brand Management√ Multicultural Marketing √ Copywriting & Editing√ Marketing Strategy √ Content Strategy √ Analytics & Reporting √ Media/Sponsorship Planning √ Creative Development√ Email Marketing Automation √ Marketing Program Management √ Project Management√ Oracle Eloqua√ Adobe Marketo√ ChatGPT and GPT-4Available to discuss new opportunities in the DFW area or virtual (remote), please contact me at dr2362@live.com.
Mindlance (Cigna)
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Marketing Lead AnalystMindlance (Cigna) Jun 2023 - PresentAs a member of the Cigna Supplemental Benefits team, I will be:• Developing and executing automated email marketing campaigns using Oracle Eloqua.• Conducting end-to-end campaign analytics and utilizing data-driven insights to optimize marketing strategies.• Supporting diverse ad hoc projects across Direct to Consumer marketing, Retention marketing, and Broker marketing.• Auditing operational and planned campaigns for market readiness and quality assurance.
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Senior Marketing Manager & Brand StrategistStrategic Marketing Leadership | B2B & Consumer Campaign Management 2023 - Jun 2023Senior Marketing Communications Executive | Expertise in B2B & Consumer Marketing, Brand Strategy, Campaign Management, Email Marketing, and Multicultural Marketing | Delivering results-driven campaigns that increase brand awareness, drive engagement, and revenue growth.
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Email Marketing SpecialistTk Elevator Jul 2022 - Nov 2022Düsseldorf, North Rhine-Westphalia, DeAs part of the Internal Communications Team, directed the end-to-end development, execution, and maintenance of internal communications calendar and email marketing programs to engage employees and advance company goals.Accomplishments:• Executed 500+ internal email communication projects, boosting employee engagement and participation by 10% YoY through targeted onboarding, event promotion, and company announcement emails.• Optimized and redesigned all internal email templates in Eloqua and Marketo platforms, to improve visual appeal, mobile responsiveness, consistency, and alignment with brand guidelines, resulting in a 6% and a 5% YoY increase in open and click-through rates respectively. -
Campaign ManagerSwoon (T-Mobile) Dec 2021 - Jun 2022Expertly Led 3 to 5 monthly service messaging campaigns end-to-end for T-Mobile and Legacy Sprint customers, specializing in delivering production messages through relevant channels, including Direct Mail, Email, SMS, App, and more.Selected accomplishments:• Partnered with 10 internal and 2 external teams to lead initiatives forward, providing status updates, and ensuring deliverables were met; functioned as single point of contact for campaign, representing channel recommendations and summarizing feedback to channel team.• Demonstrated strong leadership and cross-functional collaboration skills, leading end-to-end delivery of 2 high-profile and effective communications campaigns.
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Freelance Email Marketing SpecialistCreative Circle Aug 2020 - Dec 2021Los Angeles, Ca, UsAs a member of the North American Communications team, collaborated with cross-functional teams to design, build, and execute internal corporate communication campaigns. Selected accomplishments:• Managed the setup, deployment, and post-campaign analysis of all internal email communications in Oracle Eloqua. • Consistently applied and learned best practices for improving email segmentation, delivery, engagement, design, etc. Supported and evaluated results of communication campaigns with the team. -
Lead Manager, Marketing CommunicationsAt&T Jan 2019 - Jul 2020Dallas, Tx, UsAs a team member of the Content & Editorial team, facilitated effective communication between AT&T Business product teams, external customers, and internal sales teams by creating, reviewing, and editing marketing content. Selected accomplishments:• Collaborated with product, vertical, and SEO teams to develop, review, and edit over 100 pieces of tailored marketing content, driving cross-sell and upsell efforts with compelling, targeted messaging.• Managed email communication strategy for the AT&T Business Summit, streamlining copywriting and design processes to deliver 46 email campaigns to over 250K recipients; event sold out a month early, exceeding internal KPIs and industry benchmarks. -
Lead Manager, Marketing CommunicationsAt&T Aug 2015 - Dec 2018Dallas, Tx, UsSpearheaded marketing strategy for the AT&T Business Center self-service experience, producing high-impact external-facing content and managing email marketing campaigns targeting enterprise and mid-sized business customers.Selected accomplishments: • Achieved 1,000 AVPN order goal on AT&T Business Center self-service portal through strategic collaboration with product teams and execution of targeted email campaigns, demonstrating exceptional teamwork and marketing expertise. • Implemented 40 comprehensive email campaigns in Eloqua, covering copywriting, editing, template design, A/B testing, and performance reporting, successfully achieving the migration target for 1,000 enterprise and mid-sized businesses to the new AT&T Business Center self-service experience.
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Lead Chief Of Staff - Business Digital ExperienceAt&T Feb 2014 - Aug 2015Dallas, Tx, UsBuilt and sustained strong relationships with a diverse network of 500+ employees, contractors, business partners, senior leaders, and key stakeholders to support the VP's initiatives.Selected accomplishments: • Increased Employee Net Promoter Scores by 3% YoY through management of strategic initiatives, including employee recognition programs, internal communications, volunteering programs, and monthly learning sessions.• Produced and organized all aspects of quarterly town hall webcast events, including logistics, communications, presentation development, and surveying attendees to lead continuous improvement in employee morale and a positive workplace culture.
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Regional Diversity Marketing & Field Marketing Manager - Central RegionAt&T Mar 2008 - Feb 2014Dallas, Tx, UsOrganized planning, execution, and rollout of local multicultural “go-to-market” strategies across 65 company-owned retail locations in the Central Region, including advertising, sponsorship, and promotional initiatives with a strong focus on diverse segments.Selected accomplishments:• Boosted brand awareness and wireless subscriber growth 10% annually through a strategic mix of advertising, in-store promotions, sales incentives, and local grassroots initiatives, capitalizing on existing sponsorship assets.• Orchestrated a multi-channel consumer marketing campaign for opening of a new flagship store in El Paso, Texas, liaising with cross-functional teams in Public Relations, External Affairs, Sponsorship, and Retail Sales, exceeding first months opening sales goals by 35%.
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Training Manager/InstructorAt&T May 2005 - Mar 2008Dallas, Tx, UsExpertly trained and on-boarded 900+ new retail salespeople through immersive 2-week workshops and a comprehensive 90-day field orientation, ensuring seamless integration of new sales hires.Selected accomplishments:• Engaged retail sales and leadership in South Texas and North Texas markets with dynamic quarterly presentations covering sales, Hispanic Advantage training, wireless basics, products/services, devices, sales techniques, communications, role-playing, and corporate vision/culture, all aimed at increasing sales and driving revenue growth.• Partnered with the Hispanic Intensive Traffic (HIT) Program Manager to design and develop a tailored instructor-led training program for retail store management, empowering retail teams to capitalize on business opportunities within the Hispanic segment.
Daniel Rodriguez Skills
Daniel Rodriguez Education Details
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Texas State UniversityTraining And Development
Frequently Asked Questions about Daniel Rodriguez
What company does Daniel Rodriguez work for?
Daniel Rodriguez works for Mindlance (Cigna)
What is Daniel Rodriguez's role at the current company?
Daniel Rodriguez's current role is Senior Marketing Manager | Expert in B2B & Consumer Campaigns | Utilizing AI to Deliver Compelling Content & Enhance Marketing Outcomes | Champion of Data-Driven Strategies for Revenue Growth & Engagement.
What is Daniel Rodriguez's email address?
Daniel Rodriguez's email address is dr****@****ive.com
What schools did Daniel Rodriguez attend?
Daniel Rodriguez attended Texas State University.
What skills is Daniel Rodriguez known for?
Daniel Rodriguez has skills like Leadership, Product Marketing, Writing, Team Building, Consulting, Social Media, B2b, Sponsorship Programs, Facebook Marketing, Campaign Plans, Multicultural Marketing, Youtube Marketing.
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