I began my career in content and creative , but a few year ago, I was drawn to the digital marketing industry. Professional in Social Media & Digital Media Industry with nearly 6 years of experience manage in more than 15 different industry. When the pandemic start, I was resign the Full-time job and also start to learning all the fundamental of social media & Meta marketing and strategy skill before my freelance career. Which Focus on KOL Marketing, Content, Creative, Design of Sales and Marketing and Management & Analytics. Committed to promote great standards and enhance company value in the future. I have gained a lot of experience working on the ground in this field and build a more well-rounded career. I believe it is time for me to step up and contribute in a management role. I hope to contribute cross-industry practices and lead the company to greater success.I also hope to eventually lead a talented team as an employee in a senior position and guide new and aspiring individuals on a fulfilling professional journey, like myself.In year 2023, i started thinking and running out of box to improve people around and myself for a better digital marketing and management. With the reason of conquering of digital around the globe, I am willing to challenge myself in this massive marketing industry.
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Customer Engagement SpecialistAi Trad3RPetaling Jaya, My -
Partner Outreach SpecialistN3Tworx Sep 2024 - PresentSydney, New South Wales, Australia -
Trade Marketing Specialist ( Partner Team), SeasBlueberry Markets Aug 2023 - Jul 2024Sydney, New South Wales, Australia1. Run the Business:- Developed and implemented trade marketing strategies to boost brand visibility and customer engagement.- Created and designed digital marketing materials like social banners, landing pages, and display ads.- Analyzed campaign performance to optimize strategies and improve ROI.Organizational Agility:- Managed multiple projects simultaneously in a fast-paced environment.- Collaborated with sales and content teams for cohesive marketing efforts.- Built strong relationships with industry partners and influencers.Go to Market:- Execute and plan for influencer marketing campaign.- Executed trade marketing campaigns, including promotions and events.- Worked with the sales team and account manager on promotional plans and lead generation.- Utilized digital marketing channels, social media, and email marketing to engage target audiences. -
Global & China Social Media ManagerKcm Trade Global Feb 2023 - Jul 2023Malaysia1. Run the business: * Managed Facebook advertising campaigns for the Thailand market. * Utilized expertise in the Forex market and digital marketing to contribute to company growth. * Managed content on WeChat and other China social media platforms. * Oversaw social media content management globally, including Australia, Thailand, and Vietnam. * Created consistent and engaging content on Facebook, LinkedIn, Line, and YouTube. * Executed digital marketing campaigns focusing on lead generation and partnerships. * Conducted market research to identify target audiences and optimize marketing strategies. * Analyzed campaign performance to achieve key performance indicators (KPIs). * Contributed to company growth through deep understanding of the Forex market and digital marketing expertise.2. Organizational Agility: * Managed Baidu PR to maintain a positive brand image and handle negative content. * Led rebranding efforts to adapt to market dynamics and evolve brand strategies.3. Go to Market: * Designed and implemented targeted digital marketing campaigns to drive growth and establish partnerships. * Conducted market research to optimize marketing strategies and align them with target audience needs. * Suggested recommendations to adjust social media marketing strategy for optimal results. -
Social Media Specialist /ManagerLrb Creative Jan 2022 - Jan 2023Petaling Jaya, Selangor, MalaysiaRun the Business: - Experience working with more than 15 different industry involved. includes E Commerce, FMCG, hair saloon, and etc.- Develop and implement strategies to maximise the efficiency and effectiveness of the digital marketing initiatives. - Pitching and planning social media content involves brainstorming and developing ideas.- Track investment on Meta campaigns across objectives, like conversion, awareness and others. - Plan traffic scale up and scale down from Meta at efficient Return on Ad Spends.Customer Success: - Delivering regular reports of campaign results, including data analysis and evaluation of KPIs. - Identifying patterns and trends in campaign data sets. Identifies opportunities of improvement and engagement to help clients expand brand awareness.- Create reports with analytics to send to clients for regular updates on content performance.Organisational Agility: - Conduct with the marketing team to ensure social media content is effectively distributed and promoted. - Build, plan and implement overall digital strategy and manage the proposed strategy from end-to-end, including ROI and KPI measurements. - Source new advertising channels to expand company products & branding. Analysis & report on all performance of digital campaign or promotions.Go to Market: - Cooperate with Well-known online teachers and entrepreneurs. Identify opportunities to help clients increase brand awareness, and create report with analytics on contentperformance. - Conduct meetings and lead the marketing team to ensure effective distribution and promotion of social media content. - Pitching and ready the proposal about the social media Strategy and planning management. Planning and execute the META ads manager.Achievements: - Launched and grew 26 social media communities and manage 31 ads account from different industry; engagement growth 43% higher than the average. - Client successfully opened one local Hair stylist College in KL Bunch.
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Senior Social Media SpecialistLrb Creative Jan 2020 - Jan 2021Petaling Jaya, Selangor, MalaysiaRun the Business:- Develop and implement a comprehensive digital marketing strategy across multiple platforms and channels to maximize ROI and KPI optimize customer acquisition.- Analyze data and metrics to identify trends and opportunities for improving the efficiency and effectiveness of marketing campaigns.- Monitor and report on campaigns performances and ROI to ensure maximum return on investment.- Track, monitor and optimize the effectiveness of all campaigns, ensuring that all campaigns achieve their stated objectives.Customer Success:- Design and execute content on customer retention strategies, building customer loyalty and improving customer lifetime value for social media platforms such as Instagram, Facebook, Youtube, and Tiktok.- Develop customer segmentation strategies to ensure personalization of the customer experience.- Monitor customer satisfaction and develop strategies to improve customer experience.- Analyse customer feedback and provide insights to enable targeted marketing campaigns.Organisational Agility:- Manage digital marketing budget and ensure effective utilization of resources.- Develop and implement processes and procedures to ensure efficient management of all digital marketing activities.- Stay abreast of new digital marketing trends and technologies and keep up to date with industry best practices.- Identify any potential areas of risk or optimization and develop solutions to ensure optimal performance.Go to Market:- Source new advertising channels to expand company products & branding.- Design and implement creative campaigns to engage and grow target audiences.- Manage media buying for digital and social media platforms.Achievements:- Developed and implemented an effective digital marketing strategy resulting in increased conversions and ROI.- Created and executed successful influencer marketing campaigns driving brand recognition and customer loyalty.
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Social Media Content & Marketing SpecialistTls Marketing Feb 2020 - 2021Cheras, Selangor, Malaysia- Launched and grew 5 social media communities; engagement growth 28% higher than the average. - Lead the team and vendors to manage the ads strategy more than 8 account. Increased conversionsby 132% & CTR 40%.- Conduct & Coordinate Facebook & Instagram Posting - Create design and copywriting - Manage Proposal & Marketing Plan for every client with different industries- Running ads and Study clients’ brands to plan for and develop highly effective advertising campaigns and media plans.
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Program CoordinatorTencent Music Entertainment Group Mar 2019 - Mar 2020Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia- Brainstrom and executive marketing proposal and idea for project range from USD500 to USD3000+. All project are executed on time and within budget. - Monitor and respond to application software and social media comments and messages in a professional and timely manner.- Analyze and report on the success of social media and AP Software campaigns, making recommendations for improvements.- Identify, research, and evaluate potential KOLs, content creators, and live streaming talents based on their reach, influence, and relevance to the company's target audience.- Develop and implement a KOL engagement plan, including tactics for building relationships, providing educational and promotional materials, and measuring success.- Coordinate KOL & P2P Live Program.- Lead and Operate with Product Team & Creative Team (SZ&MY TEAM)- Conduct & Coordinate JOOXMY content - Analytics Statistics (Weekly & Monthly Report)- Operate & Conduct JOOXMY Regional Live Program & Event Show- Close collaboration with Regional Music Agency -
Content CreatorMedia Prima Berhad Oct 2018 - Feb 2019Petaling Jaya, Selangor, Malaysia- Managing Event and produced TV Show- Contact with the Artist & Contestants- Project involved and incharged :1. Sing! China2. Golden Award20173. ICSYV (MY)
Danny Thien Education Details
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Communication And Media Studies
Frequently Asked Questions about Danny Thien
What company does Danny Thien work for?
Danny Thien works for Ai Trad3r
What is Danny Thien's role at the current company?
Danny Thien's current role is Customer Engagement Specialist.
What schools did Danny Thien attend?
Danny Thien attended Tunku Abdul Rahman University College.
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