Danny W. Email & Phone Number

中国 上海市

Shanghai City, China

• Lead Asia Annual Brand Strategy planning and monitor the implementations by leveraging global and regional resources
• Lead Asia Marketing Communication Function and regional branding campaigns (e.g. Co-Branding with Movie MIB, etc.)
• Develop and implement Annual Strategic and Operating Plans ((including product roadmap, channeling, GTM and specific regional projects) for Black and Decker Asia
• Provide strategic direction to all Asian markets to maximize profitability and sustain competitiveness
• Support global team the achievement of regional banding objectives; Involved the China Digital Transformation Project with McKinsey
• Develop and implement effective Asia Product Strategies.

Shanghai City, China

• Develop and implement annual strategic and operating plans for businesses
• Providing cross-company and cross-divisional support in the areas of strategy, marketing, analysis, best practices
• Working closely with the strategic business groups
• Developing additional business/ product opportunities through new platforms and various alliance formats
• Leading and structuring strategic marketing initiatives for businesses including effective VOC (Voice of Customer), actionable market segmentation
• Conducting field research

Shanghai

• Responsible for identifying customer needs, defining value proposition of Honeywell Offering in Retail & E-Commerce segments.
• Lead the new Brand VI design and implementation through online/offline channels
• Initiate and deploy channel strategies with sales and branding teams, lead online and offline promotion campaigns
• Conduct field research/OVOC on consumer experience
• In charge of the retail store development and channel expansion programs to the business growth nationwide.
• Co-operate with the Greater China Retail Sales and the Key Account Team to develop and maintain the key accounts in Greater China Region.

Shanghai City, China

• Takes overall responsibility for planning and executing effectively integrated Marketing Communications strategies, NPI go to market strategies and tactics to generate brand awareness and create demand for Honeywell.
• Carry out strategy-driven Marcom and PR initiatives for both B2B and B2C teams by co-operating with the core sales team and KA Team, including advertising, customer events, collateral materials, web initiatives, media.
• Maintain the PR/Media relations, managing agencies on the Advertisements for major publications and other GTM/Branding key initiatives.
• Enforce corporate communications policy and obtain necessary approvals for communications activities.

Erdos

In charge of all the PR functions and the Government Relations for Brilliance GroupIn charge of the Marketing and P.R for Brilliance Real Estate Developing Company make sure all the departments running effectively

Shanghai City, China

In charge of all the trade shows and events for Honeywell Analytics through out Asia Pacific Region (as a AP Mar Comm. Specialist) Co-operate with the Greater Sales Team and the key account manager to develop and maintain the key accounts in Greater China Region. In charge of the Advertisements with the major publications. PR related Functions (news.

Kuala Lumpur, Malaysia

Worked as a team leader on Telemarketing for Stamford College P.J.Worked in the Stamford College Counseling Unit as an Education Counselor Assisted in the Stamford College Open Day on 25th-26th, March 2006 at the Putra World Trade Center, Kuala LumpurAssisted in organizing internal P.R functions.

Bachelor Of Arts (B.A.), Marketing/Marketing Management, General

Other, Business, Management, Marketing, And Related Support Services

Training Course