Copywriter
United Kingdom
During my time in this role, I was entrusted to create, update and edit highly-effective, targeted product and service-related copy across a variety of mediums, including but not limited to: blog posts, press releases, web copy, B2B case studies, campaign landing pages and emails, online product specifications, social media updates, scripts for video content, and copy for various advertisements.Furthermore, I was also responsible for all digital copy, ensuring that it was effectively optimised for search engines by performing the relevant keyword research and content gap analysis, maintaining and advising on best SEO practices. On-page content optimisation was a primary area of expertise, though I also had a broad understanding of technical SEO, as well as of the many factors affecting SERP rankings.It was also my responsibility to keep up-to-date with trends, and identify gaps in existing content, assessing the value and viability of target opportunities by evaluating various factors, including: potential traffic to site from short-term organic searches; potential traffic to site from long-term organic searches; and strengthening existing content by creating new backlinking opportunities.