Danny Blackburn

Danny Blackburn Email and Phone Number

Chief Strategy Officer at KINESSO UK&I | GB Age Group Triathlete | 93% Club Member | Enthusiast @ KINESSO UK&I (formerly Reprise Digital UK)
Danny Blackburn's Location
Leeds, England, United Kingdom, United Kingdom
About Danny Blackburn

I'm passionate about developing dynamic marketing solutions that are built around real human beings.A former journalist, I'm now helping some of the world's biggest brands use digital content - in all its forms - to reach, engage and convert their audiences. The Complete Content framework I've developed for Stickyeyes and the wider Reprise network gives brands an holistic and integrated approach to marketing strategy, communications, OESP channels and media, giving internal and agency teams a shared understanding of how content can be used to drive business performance.With extensive strategic, creative and operational experience on a global level, I regularly lead (and win) major pitches to global brands and speak at major conferences. I've led large multidisciplinary teams, successfully managed multi-million pound budgets. I've personally run some of the biggest and most successful social media accounts in the UK and I've delivered award-winning creative projects for a wide range of clients across different sectors.I'm a strategic thinker, a creative collaborator, and an energetic doer of stuff that makes a difference.I am an enthusiast.

Danny Blackburn's Current Company Details
KINESSO UK&I (formerly Reprise Digital UK)

Kinesso Uk&I (Formerly Reprise Digital Uk)

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Chief Strategy Officer at KINESSO UK&I | GB Age Group Triathlete | 93% Club Member | Enthusiast
Danny Blackburn Work Experience Details
  • Kinesso Uk&I (Formerly Reprise Digital Uk)
    Chief Strategy Officer Uk
    Kinesso Uk&I (Formerly Reprise Digital Uk) Jun 2022 - Present
    London, England, Gb
  • Kinesso Uk&I (Formerly Reprise Digital Uk)
    Content Director, Uk
    Kinesso Uk&I (Formerly Reprise Digital Uk) Apr 2021 - Jun 2022
    London, England, Gb
  • Stickyeyes
    Content Director
    Stickyeyes Feb 2015 - Apr 2021
    Leeds, West Yorkshire, Gb
    As Content Director at Reprise/IPG Mediabrands agency Stickyeyes I'm currently leading the development of our world-class performance-focused content strategy proposition. I've been responsible for developing a data-led, customer-centric approach which uses content in all its forms to give consumers exactly what they want and need in all the moments that matter. My American Road Trip campaign for Hertz (see below) won a 2017 Drum Content Award. Clients include Etihad Airways, LG, Arla Foods, Lloyds Banking Group and many, many more.
  • Imp Media
    Head Of Content
    Imp Media Jun 2012 - Feb 2015
    Leeds, West Yorkshire, Gb
    Creative and strategic responsibility for IMP Media's digital content operation, working on a range of projects including personally running all of Asda's sector-leading social media accounts, EE's social intranet 'Splash' and 'Rendezvous', a private social network for the 10,000 Tour Makers at the Tour de France.Key achievements:- Achieved sector-leading engagement levels for Asda's Facebook page - generating more engagements that Tesco, Sainsbury's, Morrisons and Waitrose combined. Created most engaged-with Facebook posts in the UK in Jan, Mar and Jul 2013 (Source: Socialbakers). Grew @asda's Twitter follower base by 700%.- Developed and executed content strategy for Rendezvous, delivering 80% engagement levels and 1.7m page views over six weeks.
  • Press Association
    Editor, Digital Production
    Press Association Jun 2011 - Jun 2012
    London, Gb
    Leading the Press Association's digital content teams covering news, sport, entertainment and business, including bespoke content services for corporate customers; P&L ownership of multi-million pound budget; responsible for social media strategy; developing and growing live blogging services for media and corporate customers.
  • Press Association
    Northern Editor
    Press Association May 2009 - Jun 2011
    London, Gb
    Leading digital news and editorial operations across the north of England; implementing new digital-focused workflows and systems
  • Press Association
    Operations Manager (Digital Production)
    Press Association Oct 2007 - May 2009
    London, Gb
    Operational management of digital news production unit producing multimedia content for high-profile clients including MSN UK, Yahoo! and Virgin Media
  • Press Association
    Multimedia News Editor
    Press Association Mar 2007 - Oct 2007
    London, Gb
  • Press Association
    Regional Newswire News Editor
    Press Association Mar 2006 - Mar 2007
    London, Gb
  • Shropshire Star
    Assistant News Editor
    Shropshire Star May 2004 - Mar 2006
  • Shropshire Star
    Reporter
    Shropshire Star Feb 2002 - May 2004

Danny Blackburn Education Details

  • University Of Hull
    University Of Hull
    Psychology And Anthropology

Frequently Asked Questions about Danny Blackburn

What company does Danny Blackburn work for?

Danny Blackburn works for Kinesso Uk&i (Formerly Reprise Digital Uk)

What is Danny Blackburn's role at the current company?

Danny Blackburn's current role is Chief Strategy Officer at KINESSO UK&I | GB Age Group Triathlete | 93% Club Member | Enthusiast.

What schools did Danny Blackburn attend?

Danny Blackburn attended University Of Hull.

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