Danny T. Email & Phone Number

Manhattan Beach, California, Us

Lead Skechers Digital Marketing Automation US domestically and internationally by architecting and developing infrastructure, feature enhancement, integration and implementation of acquisition, engagement and retention strategies into actionable technical builds between systems, platforms and 3rd party vendor applications for the business e-commerce as well as enhancing the retail operations with the digital marketing efforts.- Lead a team of specialized engineers and developers (domestic & international) in the Salesforce space with leadership, training, recruitment and process development.- Reimagine and develop global infrastructure for Skechers international presence in 22 countries (EMEA, APAC, LATAM)- Cross channel collaboration between e-commerce, loyalty, digital marketing, web services, IT, customer service to enhance and improve features and functionality.- Technical SME/Architect for the digital marketing domain leading design and implementation from SFCC (Demandware), SFSC (Service Cloud), CRM, Attentive Mobile, LiveClicker, SessionM, MDM, CDP, Identity Resolution and various developments to provide enhanced capabilities for Business Intelligence, Sales, Marketing and sister operations.- Deep knowledge in database (Mongo, Oracle, MySQL, MS SQL, Firebase), MarTech (Adobe AEM, Salesforce suite, Maropost, Epsilon, Klaviyo, Mailchimp, Sailthru, Selligent, Braze, Attentive, ReturnPath, Litmus, EmailOnAcid), Javascript, PHP, Python, SSJS, Ampscript, Liquid, BrightVerify), Deliverability (DKIM, DMARC, SPF, Sender Reputation, CAN-SPAM, GDPR, IP Warming) Email Development (Dynamic, Machine Learning)- Development of Reporting, Analytics and Dashboards for monitoring via Data Dog, Splunk and Adobe Analytics- API Development (SOAP/REST/Transactional) - Postman, SOAPUI and CLI/Terminal

Aliso Viejo, California, Us

Contracted through my agency to build out and oversee the entire technical infrastructure (ecommerce &marketing) including the respective teams from social media to customer services.- develop the entire ecommerce website via Shopify with various custom integrations and implementation- Integrate Maropost ESP into the Rescueskin for automation, outbound messaging, sms, social media engagment.- develop dynamic email journey's, buildout transactional messaging, commercial messaging.- integration of social media channels into to Shopify, Maropost, AgoraPulse, ZenDesk.- Manage and oversee the entire Technology, Marketing and CSX and collaborate with C-Suite for expansion, enhancement and improvement.

Los Angeles, Ca, Us

Drive, develop and implement custom innovations, leveraging 4 enterprise instances with over 100+ Business Units spanning 94 countries integrated with the Herbalife technology infrastructure including databases, custom applications and 3rd party vendor platforms.- Selected to be a part of the Herbalife Nutrition GTS Social Outreach team spearheaded by the CIO to represent development for GTS (Global Technology Services) initiatives to the Global audience. The team is comprised of 8 members (UX/UI, Dev, PMO tied into the Worldwide marketing division)- Developed email marketing solution enabling to send dynamic emails to 250+ segments derived out millions subscribers, based on subscriber status / tiers, country and preferred language (managing translations and localizations of 55 languages)- Provide Salesforce Marketing Cloud development support and solutions to core teams within Global Technology Service across the globe including North & South America, Asia, Europe, Russia, Australia and South Africa.- Serve as Lead developer, review current technology architecture and make recommendations to improve and enhance digital marketing channels (email, sms, push, social) using out of the box features and develop custom application via sfmc platform (email studio, automation studio, journey builder, data studio, cloud pages, mobile studio, social studio, etc.) using Ampscript, SSJS, SOAP/REST API's, Custom Extracts, Data Extensions and custom developed applications.

Us

* 8+ Years Salesforce Marketing Cloud SME for WebMD and its sister organizations. Leading the development of custom applications, initiatives and system integrations between various platforms into SFMC leveraging Email Studio, Automation Studio, Journey Builder, Audience Builder and custom development of highly complex campaigns with Ampscript, SSJS, Data Extensions, Custom SQL & Scripting.* Lead migration and IP warming from Epsilon to SFMC * Custom developed complex tools to integrate WebMD systems with SFMC including automation and machine learning.* Managed, trained and mentored developers on multiple teams for SFMC* custom developed and designed 80% of WebMD's current digital marketing infrastructure including all integrations, data flows, campaigns and initiatives including REST/SOAP API, Batch processes, data sync processes. Solely built out 3 enterprise SFMC instances including BU's.* Responsible for the oversight and management of 500 million email deployments per month, 300+ products (Transactional and Commercial), 100+ million data records over 200+ different data extensions.* developed integration between SFMC SMTP Relay Beta program and 3rd party vendor which required to send via SMTP relay using custom X-Headers.* Expert & Deep knowledge of Ampscript, SSJS, Interactions, Data Extensions, SFMC custom SQL for Salesforce Marketing Cloud to achieve highly complex programs via automation studio, journey builder ability to manipulate platform to circumvent certain restrictions imposed by the UI's.* leading "tiger team" to migrate SFMC infrastructure to Adobe Campaign Standard. Responsible for translating all of the builds, data structures, templates, campaigns into ACS ecosystem.* partake in roadmap planning, strategy meetings and serve as liaison for all teams to translate any business requirements into functional technical designs as well as lead the hands on development.

Us

As Lead Technical Developer, I support the WebMD Consumer and Medscape Professional business in marketing, system, platform and program application development for the infrastructure of over 160 Million users and 1.5 Billion page views per month.Within the Business Intelligence Data Services Team, I am a dedicated resource specialized in the Salesforce Marketing Cloud to provide technical architecture and implementation including planning, scoping and execution of marketing and business initiatives for the WebMD Consumer Marketing, Medscape Professional Service and various departments. I support and manage the email marketing infrastructure that sends over 400 million emails per month and over 100 million records, leverages a variety of methods from transactional, SMTP, API, Triggered Sends and User Initiated.I am responsible for recommending and translating the business needs into fully functional and implemented technical solutions that include the WebMD inventory of system applications, platforms and databases. I leverage a wide array of technologies and programming languages to integrate new developed solutions with the current WebMD infrastructure of systems.Over my 9 year tenure my innovations and developments have solved numerous automation and complex business needs within WebMD / Medscape, allowed the business to scale up from a portfolio of 25 Million email deployments to now of over 400 Million per month and increase the newsletter portfolio from 20 per week to over 200 without additional resourcing plus convert the business from list based sends to intelligent audience targeting and segmentation for each deployment. In addition, running hundreds of processes concurrently to aggregate, process and output data.

Us

As Systems Engineer in the Web Services Department at WebMD, I was appointed by the VP of Web Development to spearhead and lead the migration of all outbound messaging applications which included an extensive RFP process with several 3rd Party vendors to analyze their capabilities and match to the company's needs.My responsibilities included a complete redesign and custom development of the entire WebMD Newsletter/Email portfolio from Epsilon's to the SalesForce Marketing Cloud (ExactTarget) platform, which included a custom developed Newsletter Publishing Application, allowing non-technical users to publish against 60+ core email programs with 3 simple steps that utilize highly sophisticated back-end infrastructures. Custom built several complex email programs using the SalesForce Marketing Cloud's Microsites, Data Extensions, custom query activities, interactions and leveraging the API for the Enterprise 2.0 platform.The launch of the new platform mandated the management of a custom critical IP Warm Up transition which was required to properly transfer the sender reputation from WebMD from one IP to another without becoming blacklisted with the major ISP's (AOL, Gmail, Hotmail, Yahoo, etc.).I am also responsible for the support of these applications, as well as all high level development of new features and programs to improve performance or enhance the products for WebMD.

Us

As Technical Lead, my responsibilities are to ensure the deliverability of all consumer messaging programs and campaigns for WebMD which includes system and applications design, development and build; Analyzing, troubleshooting and implementing solutions for the infrastructure between our systems, enterprise platform and currently Epsilon; In addition I support WebMD's marketing, engineering and sales team to scope, design, develop and build custom programs as well campaigns for our clients and ensure deployment.I am also responsible for the support of our Newsletter Production team by ensuring system functionality, scalability and improve performance by implementing new solutions for process, develop and integrate new technology to accommodate WebMD business needs, spanning over our large subscription database with over 100 million newsletters deployed per month.

Atlanta, Ga, Us

Responsible for creating, executing, and designing interactive campaigns for major corporations such as JP Morgan Chase, Nationwide Insurance, BMW, Publix, which includes designing and developing websites, advertising, and interactive ads to feature on BET, Ebony Jet, Essence, Black Entertprise, and other major media outlets.

I was hired by 2x Pro Bowl and leading wide receiver of the NFL Carolina Panthers Muhsin "Moose" Muhammad as C.O.O. to develop and run his entertainment company Baylo Entertainment. The company started in my 2 BR Apt. with an initial investment of $15K in 2002 into a successful operation with 10 full time employees with over $1.2 Million per year in revenue. Baylo Entertainment was recognized as one of the most successful independent entertainment companies which assisted in catapulting the careers of many of today's artists in the urban market including Ciara, Young Jeezy, Cherish & Lloyd. I created one of the most sought after CD distribution websites for independent artists with over 2 million visitors per month which set the ground stone for many indie CD distribution website of its kind. Baylo Entertainment was a premiere Marketing, Media and Distribution Company that created many new innovative ways of taking traditional marketing methods and integrating them into non-traditional strategies on and offline. The success of the company was featured on many mainstream media outlets such as MTV, BET, ABC, Fox's Neil Cavuto, Hot 97 New York, Wendy Williams on WBLS, The Source Magazine, Vibe, XXL, ESPN and many other nationally distributed media outlets. Baylo Entertainment was also recognized as a company where the success was not built off the celebrity of an NFL Superstar but off the brilliance of its business model and execution. The company seized operations in 2008 so that Mushin could pursue his personal endeavors.

Atlanta, Ga, Us

I handled the day to day operations for the $5 Million state-of-the-art recording facility which included booking recording sessions, invoicing, collecting debt, client relations, facility maintenance, marketing, managed a staff of 23 employees for the 24 hr coverage. The recording facility serviced the entertainment industry’s top entertainers including Sting, Usher, Annie Lennox, Ludacris, Monica, Outkast, Beyonce Knowles, India.Arie, T.I., Jay-Z, Lil Wayne and many more. The studio received over 60 gold and platinum albums for its recording services and managed 2 Grammy nominated recording engineers.

Atlanta, Ga, Us

I was in charge of the day to day record label dealing from monitoring budgets, creating promotional and marketing campaigns, booking studio time for artists, picking songs for albums, hiring promoters, dealing with the major for deal negotiations and pretty much everything else that comes with running a record label