Lead storyteller, editor and strategist for marketing, communications and PR with a focus on building trust, brand credibility and thought leadership through brand journalism and strategic storytelling. Develop content strategies to highlight the company’s mission, innovations and products to strengthen its profile as an industry thought leader.

Responsible for growing existing audiences and building diverse, new audiences for ALSAC's broad and growing portfolio of content to increase St. Jude Children’s Research Hospital brand awareness and fundraising. Cultivate and curate original enterprise content, with a focus on distribution across paid, earned, shared and owned platforms, including mobile, social media, digital web, podcasting, OTT video, social and corporate partners.Serve as the leader and subject matter expert on the organization’s podcasting and audio storytelling strategy, including editorial guidance, production timelines, and development of audio content team, producers and engineers. [Listen at http://stjude.org/flashpoint]Managing editor for St. Jude Inspire magazine. Direct a cross-functional team to ensure design and distribution align with the organization’s vision and goals. Manage production budget, including printing and postage costs. [See more at http://stjude.org/magazine]Led cross-functional team to develop and implement a new public-facing digital storytelling platform — St. Jude Inspire. Inspire tells the stories of St. Jude Children’s Research Hospital to inspire trust, hope and faith in the mission that drives us: Finding cures. Saving children.® This platform provides an opportunity to invite new, diverse and younger audiences to join the ever-growing and inclusive St. Jude family by relating stories of the people who make St. Jude so unique and yes, inspiring. That means featuring the children, dedicated staff, brave parents, adult survivors, innovative scientists, special visitors, and all the generous donors and volunteers — celebrities and people from all walks of life — who make this groundbreaking, life-affirming work possible. [See more at http://www.stjudeinspire.org]

Aligned growth, management and digital content strategy for USA TODAY NETWORK - Tennessee properties, including Memphis and Jackson, TN.Senior digital editor, mentored newsroom staff and cross-functional teams on innovative approaches to news coverage. Collaborated with editorial, advertising, and marketing peers. Extensive analysis of internal data metrics and SEO optimization. Proven leadership working with product and technology teams on new ideas, initiatives and goals. Accelerated growth of digital audience to five-year highs by developing long-term strategies for new content, podcasting, video production, OTT video distribution, digital subscription campaigns, and staff workflows. Unique visitor growth +65%; page views +72%; video consumption +500% YOY.Member of Editorial Board, advising on editorial policy and organization's position on community topics. Featured speaker at 2016 America East Media & Technology Conference, presenting on the emerging growth of podcasting and audio tools.

Broadcast producer, fill-in host for the University of Memphis Tigers Radio Network. As the University of Memphis Athletics’ exclusive multimedia rights holder, Tiger Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with the university in which to bolster their own brand and garner maximum exposure through such inventory as venue signage; event sponsorships and promotion; corporate hospitality; radio and television; digital engagement and visibility.

Regional leader for Tennessee and peer markets in central Mississippi and Northwest Arkansas, working with local digital teams to ensure best practices, quality content, and maximized revenue opportunities.

Developed digital content and growth strategies for 20 radio brands across four different metro markets. Guidance and collaboration on additional content & revenue streams, including social media, text messaging, and mobile listening apps. Double-digit growth YOY for 9 consecutive years by focusing on user experience, efficiency, and teamwork. ~300% boost of digital audience, including up to 96 million minutes of streaming per month.In 2012, promoted to regional leadership for peer markets in central Mississippi and Northwest Arkansas, working with local digital teams to ensure best practices, quality content, and maximized revenue opportunities.

2006-2013: News reporting, remote voice-tracking, broadcast & audio production2013-2015: Morning show host, doubled ratings in 12 months, Top 5 in Male 25-54 demo

Triple-A affiliate of the MLB St. Louis Cardinals; managed & directed gameday promotional team; live stadium emcee for promotions & crowd interaction