Daniel Briones Email and Phone Number

As a seasoned Chief Marketing Officer at Crash Champion Collision Repair, I lead dynamic marketing strategies to elevate our brand and drive business success. I thrive at the intersection of creativity and strategy, leveraging more than 25 years of experience in the Auto repair industry. My passion lies in transforming challenges into opportunities, always seeking innovative ways to connect with customers and drive brand loyalty.I specialize in developing and executing comprehensive marketing plans that resonate with both B2B and B2C audiences. From traditional channels to cutting-edge digital platforms, I've successfully navigated the evolving marketing landscape.My current achievement consist of:-Orchestrated and implemented impactful marketing campaigns resulting in a 37% increase in brand awareness.-Spearheaded brand framework iniatives that led to a 22% boost in customer engagement and satisfaction.-Established and nurtured strategic acquisition strategy implementation, contributing to a 836% growth in market share since early 2021.In conclusion, I thrive on staying ahead of industry trends and emerging technologies. By integrating data-driven insights and leveraging the latest marketing tools, I ensure Crash Champion remains at the forefront of the collision repair market. At Crash Champion, I foster a culture of collaboration, creativity, and continuous improvement. By leading cross-functional teams, I cultivate an environment where every team member's unique strengths contribute to our shared success.

Digital marketing specialist focused on digital and customer experience in the automotive industry. I’ve created a hub and spoke model to connect automotive businesses to large scale digital and online solutions without the big agency cost.

Inspirational leader who oversees a cross functional marketing team accountable to revenue growth throughout the total experience for consumers, B2B business partners and team members. Primary focus is to identify and create digital experience for acquisition customer base to build trust throughout customer journey.Other responsibilities consist of brand architecture management, thought leadership, external communication/ public relations and creative and brand management.

As the Associate Vice President, I consistently deliver new, engaging advertising and marketing strategies and content which are critical for increasing visibility and development. These strategies are created using in-depth customer and market research to ensure the development of data-driven, effective approaches to marketing.The scope of this role includes full leadership over external communications, PR, media relations, and social media management for a $1B company.My achievements include:✪ Overcoming a volatile period of growth following two private-equity acquisitions to achieve a 500%+ revenue growth and the launch of 200+ locations.✪ Spearheading the design of a new advertising attribution model which resulted in 14x ROAS.✪ Organizing, designing, and executing traditional media campaigns. The success of these campaigns allowed us to increase brand awareness by 37%.✪ Leading my teams to increase local listing accuracy by 96%.✪ Enhancing our omni-channel marketing strategy using new awareness and intent focused levers.✪ Launching new lead generation campaigns for our recruiting department which enables them to locate quality candidates using search, social media, mobile, and email channels. This has allowed us to successfully overcome underperforming technician recruiting levels.

In this role, I directed our internal advertising and marketing teams as we expanded business during a turbulent period of expansion and private-equity investments.My accomplishments include:✪ Taking the lead during a major endeavor which launched Service King into the modern marketing age. This undertaking involved introducing an analytics-based approach to our marketing strategies and allowed us to create new strategies and KPI-based strong attribution models.✪ Partnering with the previous CEO of the Ogilvy Agency as we created the first exclusively digital advertising strategy for the company.✪ Working closely with cross-functional leaders as we generated a revenue growth from $400M to $997M annually. My role in this was organizing, executing, and managing multiple advertising campaigns.✪ Fostering a new relationship with “Blue Fountain Media” which allowed us to overhaul our website and digital media campaign design. By bringing in fresh designs and approaches, we increased ROS 400%, keyword rank by 30%, conversion by 29%, and marketing conversion by 36% with a 73% savings in cost-per-acquisition.

During my tenure in this role, I led our internal advertising and marketing teams for 250+ locations worldwide. This included internal communications, corporate branding, and business development.Examples of my achievements include:✪ Slashing agency spend using new improvements. The savings from this were valued at $500K annually.✪ Orchestrating the planning and rollout of the company’s first internal marketing and advertising department.

At Sterling, I commanded full authority over all corporate branding, marketing, advertising, and social media creative leadership.Accomplishments in this role include:✪ Securing a revenue growth from $185M to $216M.

Offer a broad array of financial services, through our affiliatedcompanies, to individuals and families. Teach families simple financial concepts to make their cash flow more effective and move them toward achieving their financial goals.Insurance Producer/Agent • Two-time overall division sales leader• Produce leads and build a client base by providing a diverse package of financial services to individuals and

Automotive Technician and Lead • OE training coordinator for all shop techs. Ensured Dealership was at highest standard for customer and OE recognition.• Dealership tool dispatcher and coordinator.• Four-time member of General Motors Service Guild’s Top-2000 technicians in the nation • Diagnose and repair wide array of GM vehicles to manufacturer specifications • Certified to perform repairs to brake systems, mechanical and hydraulic, exhaust, primary, advanced fuel, ignition, electrical systems, suspension, drive train, alignment, tire service, air conditioning, and regular scheduled maintenance services