The Pioneer Club is an historic 450 capacity music venue, indoor skatepark and youth centre in St. Albans, UK. • Implemented a commercial strategy to support and enhance the club's charitable aims• Focused on new on-site partners, lettings, and events and increased monthly revenues by 150%• Developed site plan to efficiently manage space and allow for concurrent events• Secured financial and in-kind sponsorship to embellish events, accessibility and offering, including AV, Transport, Logistics, F&B, Events and Charity partners.

Birdbear is a brand consultancy that works with global partners to develop their brands and businesses in Europe.Areas of active consulting include: - Sales Management - EMEA Region - Distributor / Agency contracts - Brand and Licensing Management - Product Positioning - Trend Forecasting - Product Extension Planning - Global Marketing Plan / Social Media / E-Commerce - Retail Activation / Events - Collaborations and Celebrity endorsements

- Founded in response to increased discrimination toward the LGBTQI+ community, in and around the night time economy- Now a national campaign in 5k+ venues including Punch Pubs, All Bar One, London Olympia- Brand Partners include VK, Brighton Gin and Queer Brewing Co.- Campaign and charity partners including The Night Time Industries Association and Stonewall- Media appearances on platforms including BBC Breakfast, ITV, Sky News, Mashable - Founded Pub Pride in 2021 for venues to bring in Pride Month within local communities, now 300+ venues nationally

- General Management role overseeing the IMG owned brand, American Freshman, working with two direct reports and shared resources within a matrix structure - Repositioned brand and re-launched at an enhanced positioning, redefining brand attributes and adjacencies, and transitioning away from licensees that were not best fit - Built internal support for new commercial plan; engaged extensive network of IMG resources in brand building efforts including IMG models, creative, events and PR. - Increased brand awareness through an event marketing program targeting students; brought social media under direct management and delivered significant growth and engagementIn addition, acted as an internal consultant to other parts of the business:- Advised the team that successfully pitched for the NFL licensing business in Europe - Oversaw development of new style guides for other agency clients, including Ducati

- 25 staff including commercial and creative. Four Business Units: Lifestyle, Fan, Team Sports and Apparel. Market Specialists for North and South EMEA. Turnover of $75m - Managed relationships with new and existing Licensors, including NBA, NFL, Disney and Warner Bros., to drive growth and deliver commercial, brand appropriate products - Created NFL and NBA e-commerce launch plans (product range, exclusive items, social media integration, merchandising) in consultation with Kitbag (Fanatics) senior team and NFL and NBA stakeholders - Worked with direct and third party event retail, including NFL International Series Games and NBA Europe Live - Worked directly with key retailers (e.g. Foot Locker, JD Sports, Groupe Go Sport, Kitbag) and distributors to deliver against regional growth plans. Key accomplishments include opening the Russia and Middle East markets - Launched branded Women's and Kids' product categories in 2010. Women’s now $2.5m, Kids $4m. - Drove top line and margin growth by eliminating mass market business and focusing on premium, branded product - Member of EMEA Leadership Team responsible for setting company strategy - Go-to member of Global Strategy teams, including consumer research, category development, global trend and partnerships

- Delivered annual double-digit growth as head of the Lifestyle and On-Field Categories: $30m revenue in 2009. Team of Four – Asst. Product Manager, Coordinator, 2 x Designers - Opened the first New Era Flagship Store (Brewer Street, London), developed merchandising and commercial plan. - Identified and developed new license partnerships including Marvel and Disney. - Invented a knitted hat to be worn over a Baseball Cap (Patent D618,446).

Set up the initial distributor network and managed European Key Accounts (Foot Locker)

- Joined as Sales Manager, launching Mudd Jeans in Europe to £1m turnover in year one - Part of three person team who successfully pitched the Buccaneer business to New Era ownership, subsequently becoming a subsidiary and discontinuing other brands

UK Sales manager, overseeing distributor on Independents, Key Accounts and Mail order sector

Key Account Manager for Champion USA, Hanes and Ralph Lauren Underwear in UK.

Joined as a retail merchandiser as part of the initial "Frontline" program, combined work with study at UCL.