Movie Tavern, part of Southern Theatres, is a top ten theatre chain with $250 Million in annual revenue. I left the company due to closure of the Dallas office and consolidation to New Orleans headquarters. The company sold to Marcus Theatres in late 2018.■ Develop and execute multi-channel marketing campaigns for 40 movie theatre locations in 14 states with 4,000 employees. ■ Create and measure strategic and results-driven marketing plans to launch new and upgraded venue openings, new menus, generate attendance and drive food and beverage sales related to goals.■ Oversee the Marketing and Sales team and LSM team of Brand Ambassadors. ■ Manage brand vision for multiple theatre concepts, including Movie Tavern (cinema-eateries), The Grand Theatres, and AmStar Cinemas (traditional movie theatres).■ Develop and launch multiple in-theatre dining menus, annually (LTO/promotional and full-menus).■ Work with film studios and distribution companies to develop partnerships, sponsorship and revenue programs.■ Oversee all creative direction and content curation, campaign planning, production and execution, and analysis of marketing efforts.■ Manage and negotiate contracts, and lead vendor selection and RFP process.■ Collaborate with Operations team to oversee Customer Service management. Key Accomplishments:■ Opened 19 new/remodeled locations, with over 90% of locations meeting or exceeding KPIs within the first 3 months.■ Overhauled the digital marketing strategy, leading to a 22% increase in YoY social media fans for Movie Tavern and a 31% YoY increase for all 3 brands combined; average online rating increased from 3.9 to 4.1 stars.■ Led the redesign of the MovieTavern.com website, leading to a 15% YoY increase in web traffic; the website won two W3 Silver Awards in 2015 from the Academy of Interactive and Visual Arts.■ Brought management of the CRM/loyalty in house, resulting in $120K in savings and 12% increase in renewals.

The nation’s fifth-largest theatre chain, acquired by Cinemark Theatres in 2013:■ Led a 5-person Marketing team in crafting detailed marketing strategies and building awareness of the theatre brand. ■ Developed circuit-wide marketing campaigns and strategic initiatives to increase annual attendance and EBITDA.■ Worked closely with the CMO on planning marketing initiatives, P&L review and managing the annual marketing budget.■ Designed targeted marketing promotions for local stores to increase box office revenue; designed group sales packages and campaigns; created experiential marketing events to build customer engagement and brand affinity.■ Built promotional partnerships with motion picture distributors to drive incremental revenue; launched national and regional promotions for a variety of films.■ Led the implementation and growth of digital marketing channel including:• Social Media • ORM• Website Content Curation• CRM• Photography/Videography• Graphic Design• IT Support Key Accomplishments:■ Launched 13 new IMAX screens within 10 months, contributing to an overall increase in attendance and revenue.■ Led a strategic campaign to launch the company’s premium large-format brand, Rave Xtreme.■ Collaborated with the CMO to implement marketing initiatives that helped turn around box office sales, resulting in the successful sale of the company in 2013.

Digital marketing agency offering digital marketing, digital strategy, social media, and marketing technology services.■ Managed the development and execution of digital and traditional marketing strategies for key accounts. ■ Managed annual client budgets of up to $1.5 Million and led a team of 6 Client Service Account Managers.■ Developed relationships with key clients; identified clients' business needs and proposed growth strategies.■ Analyzed marketing trends and researched market conditions to develop new marketing strategies.■ New business pitches to client prospects.

Field sales and marketing company that provides people-facing solutions in consumer and B2B environments through its client teams in merchandising, direct and assisted selling, product knowledge transfer, and event marketing service areas. ■ Managed brand growth and retail merchandising programs for national clients, including Best Buy, Kodak, Virgin Mobile, and Hitachi.