Services based on a Customer Centric culture and an effective Experiential Marketing strategy.Impactful actions focused on 3 fundamental pillars: strengthening branding, driving tourism projects, and managing innovation in organizations.Specialties:• Customer Journey Maps• WOW Experiences• Accommodation Management• Innovation Management• Asset Tokenization• Talks and Workshops

Strategic consulting and management of tourist projects services.Specializing in areas of tourist innovation, digital transformation, and sustainability.Two of the most relevant public projects I have had the opportunity to participate in are:• 2021 Digital Transformation Training Program for Retail Trade, driven by the Retail Institute of the Canary Islands, as an innovation and digital transformation consultant.• "Strategic Development Plan for Wine Tourism and Foreign Grapes on the island of La Gomera", driven by PROMOTUR, as a Project Manager.

To boost and enhance, as a member of the Network, the growth and competitiveness of the Canary Islands tourism industry through innovation management and digital transformation. We provide strategic guidance to companies, entrepreneurs, and self-employed individuals to harness the latest technological trends, promote training courses, and organize networking and collaboration events that foster co-creation and collaboration among sector stakeholders.

Functions:I lead marketing and sales operations with the goal of establishing our winery as a benchmark in the high-quality wine market and enotourism experiences, maximizing the brand’s reach and profitability.Some of the most relevant functions include:• Defining and executing the strategic marketing and sales plan, aligned with the winery’s objectives.• Identifying and leveraging opportunities in national and international markets to maximize distribution and visibility.• Managing brand identity, ensuring consistency across all customer touchpoints.• Designing and implementing digital and on-site marketing strategies to position our wines as premium/luxury products, both locally and internationally.• Conceptualizing and executing unique enotourism experiences that enhance brand value and attract high-value tourism.• Establishing and developing strategic alliances with distributors and key players in the tourism sector.• Developing campaigns focused on storytelling, highlighting the values of sustainability, tradition, and exclusivity inherent in our brand.• Overseeing the management of the product portfolio, establishing competitive pricing policies and strategies for launching new products.Milestones:• Designed and launched new wines with a meticulously crafted brand image, showcasing the exclusivity and quality of each bottle.• Achieved significant growth in international sales, entering key new markets.• Designed and introduced disruptive enotourism experiences, widely embraced within the luxury sector.• Successfully managed brand communication, achieving virality and notable growth on social media, enhancing audience engagement.

Development of a business plan and implementation of necessary strategies for the creation and launch of a new business project. Some of the most relevant functions to be performed are:• Studying the brand and its environment, such as the target audience or competitors.• Defining the product line of the establishment.• Coordinating product marketing strategy and establishing pricing policy.• Determining the strategy to follow to implement wine tourism in the facilities and the consequent creation of events.Achieved objectives:• Co-creation of a tourist company.• Launch of a first wine tourism product.

Functions:To promote the growth and competitiveness of the tourism industry through the management of innovation and digital transformation, collaborating closely with the Lanzarote Hotel Association (ASOLAN) to provide guidance on digitization and improving the customer experience, as well as promoting sustainable practices in the hotel sector.These functions encompass the following areas of work:• Innovation Strategy: Developing and implementing innovation strategies aligned with the objectives of each organization.• Digital Transformation: Leading efforts to integrate new technologies into the tourism sector, improving efficiency, and enhancing the customer experience.• Strategic Guidance: Providing strategic guidance and support to tourism companies, entrepreneurs, and self-employed individuals to leverage funding opportunities for digitization and sustainability projects.• Training and Events: Promoting and organizing training programs, workshops, and networking events to encourage the adoption of innovative technologies and sustainable practices.

Increase KPIs of satisfaction and sales by improving the Customer Journey and brand-customer relationship. To do so, and within the assigned areas of responsibility, the most relevant functions are:• Improving processes and tools to improve customer relationship during the pre-stay and encourage upselling and cross-selling sales.• Digitizing the customer experience through the implementation of a CMS in 5 hotels adding value to the customer during their stay, applying a layer of sales, information, and brand relationship.• Coordinating communication actions and all offline information in the hotels ensuring at all times that the brand standards and guidelines are met.• Managing internal communication projects.• Supporting social media (content).Achieved objectives:• Digitization of the customer experience in 5 hotels with a usage rate of more than 30%.• Increase of 47% in upselling and cross-selling sales.

Manage and organize a corporate event:• Define the strategic objective to pursue and the corporate needs for the event.• Analyze the database, select the target audience to address, and define the number of attendees.• Research possible innovative actions to be taken and create the event program.• Estimate the resources needed.• Supervise the communication and marketing plan for the event.• Contact and close agreements with suppliers with the estimated resources.• Supervise spaces, the setup of technical equipment and materials to be used at the event.• Control the course of the event and ensure its proper functioning.• Solve possible surprises during the event.Achieved objectives:• Achieve a sold-out event for top executives.• Obtain the WOW effect through the use of virtual reality technologies.