With over 16 years of experience in marketing & communications, I am a passionate and creative leader who thrives on building and growing digital brands and products. My mission is to create engaging and immersive experiences that empower users to generate and interact with engaging content. I am currently the Head of Marketing & Ecosystem at Linera, an a16z crypto-backed blockchain infrastructure company. Formerly, I was the Brand Lead for Meebits at Yuga Labs, a company that acquired the popular NFT collection from Larva Labs and is transforming it into a global IP brand. As Brand Lead, I managed a cross-functional team of 11 people and was responsible for business development, product development, and strategic communications. I oversaw a $5M+ brand budget and drove the vision and execution of all brand initiatives, including partnerships, game development, content, and community. I leveraged my skills in marketing communications, product development, and community management to create and deliver innovative and impactful campaigns that increase the awareness, engagement, and value of the Meebits brand. Some of my recent achievements include developing a 3D virtual world where Meebit avatars can interact, play mini games, and explore; facilitating a tentpole play-test launch event in Berlin, Germany; launching an award-winning WebGL-driven activation site with avatar customization; and integrating Meebit avatars into 25+ decentralized games and virtual worlds.Prior to web3, I served as a brand consultant for Activision (Call of Duty Endowment) and worked in marketing communications at a strategic communications agency, private equity firm, and television network. I have an MBA from UCLA Anderson and have facilitated campaigns with brands such as Best Buy, Samsung, SunChips, HP, and Lexus, and celebrities such as Sting, Melissa Etheridge, Jane Lynch, Dustin Lance Black, James Hetfield, Ron Perlman, and Al Gore.