• Oversaw the scaling and management of the marketing team, hiring experts in specific marketing areas -- partnerships, product marketing, ops, etc• The majority of our marketing efforts were around content marketing -- the blog accounted for 70-80% of marketing site traffic, with 70%+ of that traffic organic• Launched a new freebie/resource each month with a full promotional campaign• Led the launch and creation of Close's Partner Program• Led a tech stack migration for better reporting, personalization/segmentation, and cost reduction

Growth Pursuits is a full service e-com and online marketing consultancy.Based in Texas—available online and worldwide.• Holistic content marketing strategy• SEO strategy and execution• Conversion rate optimization• Web video production• Data reporting and analytics• Competitive intelligenceNotable clients:I was brought into Vimeo to revitalize their content marketing strategy from the ground up:• Topics & subject matter• Editorial process & calendar• SEO strategy • Content promotion• Tracking & metrics• Building a contributor networkAlso led the effort to completely revamp the blogI had a 6-month consulting stint at Lightspeed (lightspeedhq.com), where again, I was hired to revamp their content strategy and execution:• Pivoted the content team to become data-driven, leading to a significant increase in organic visits and new leads through this channel• Successfully launched gated downloadables as a channel to increase lead volume• Led the search for a Head of Content (who I hired 4 months into my contract)

The InVision content marketing team is a world-class crew of video pros, writers, content curators, and marketing strategists. If we have a mantra, it's "don't make it feel like marketing." Good marketing educates, it inspires, and provides value. The best marketing doesn't feel like marketing at all.We educate, inspire, and provide value for sure. But we do it with authenticity and empathy, ensuring members of the design community that InVision identifies with their professional needs and aspirations. We work with designers to empower designers, and strive to forge new relationships within our audience and strengthen existing ones. Simply put, our audience understands that we understand them, and they know we love design too.As Director of Content marketing, I was responsible for implementing the content vision and managing this exceptional crew. Purview included content production, strategy and promotion, including the InVision blog, product and tutorial video projects, and copywriting. Our creative execution came from a mix of audience empathy + data driven historical insights.InVision blog named #1 on Forbes' Top 25 Promising Digital Design Blogs To Follow: http://bit.ly/2Fd6EiZOversaw all content efforts including:• Led the creation of freebies/resources (which drove significant organic traffic and brand affinity)• Revamped the InVision blog to match the brand and increase audience appeal-- also branded the blog "Inside Design" for better perception/act as a destination• Led the production of a documentary film for InVision which helped secure their biggest client to-date• Coordinated efforts between events, content, etc for a worldwide roadshow

• Managed a local marketing team of ~10 as well as the Shutterstock NYC content team • Shifted the focus of the SSTK content team from fluffy, self-serving posts to evergreen organic-driving content (via keyword research > with a focus on tutorials and 'problem solving' content) -- saw significant growth in traffic during that time • Implemented multi-touch attribution model to all content efforts, to ascertain the impact on subscriber growth and revenue • Led the charge to revamp the blog CMS and frontend for a better visitor and author experience + improved reporting

Post acquisition of PremiumBeat by Shutterstock: Senior Marketing Manager of the Music business unit overseeing partnerships/sponsorships, social media, content marketing, and CRM. Additionally, responsible for all product acquisition and marketing of motion graphics marketplace (RocketStock.com)

Strategize and execute inbound marketing, social & community-based brand-building efforts. PremiumBeat sold to Shutterstock in January 2015.• 500+ blog posts written for PremiumBeat (aside from running customer support and managing all other marketing initiatives)• Led the creation of capstone content projects/downloadables that were a key driver of brand awareness and organic traffic• Built-up a large stable of contract and in-house writers that took over content creation, while I led that team (providing data-driven insights to inform all content marketing decisions)• 70-80% of all site traffic was content marketing traffic (blog) and 70-80% of that traffic was organic • Site traffic was ~50k visits/month in '12 > grew to over 1M visits/month in '15• Revenue increased commensurate to traffic growth

Lead editor on all corporate projects including commercial spots, marketing and brand videos. Partial client list: Chilis, On the Border, CiCis Pizza, Frito Lay, Regus, Maggianos, Pepsi, Mary Kay, Macaroni Grill, Thomson-Reuters, and FedEx Office.

Video editing, graphic design and website creation for corporate clients. Executed creative strategy -- in both English and Spanish -- on projects for clients such as Lowes, Vitamin Water and Al Dia.

Summer position: Coordinated the editing of three nationally televised shows and managed quality control processes for all episodes. Managed delivery of show episodes to networks.