Danny Harper

Danny Harper Email and Phone Number

Director of Brand Strategy @ MBC Strategic
santa monica, california, united states
Danny Harper's Location
Los Angeles, California, United States, United States
About Danny Harper

I connect brands with audiences through strategic storytelling. This is how I do it: -Engage in extensive consumer and industry research to provide actionable qualitative & quantitative insights that inform comprehensive integrated marketing campaigns-Establish clear strategic & creative frameworks that support business objectives while equipping cross-functional teams with the raw materials needed to build effective operations and develop innovative output-Create compelling brand narratives, core messaging, and strategic marketing plans that identify and articulate key value drivers at every stage of the audience journey

Danny Harper's Current Company Details
MBC Strategic

Mbc Strategic

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Director of Brand Strategy
santa monica, california, united states
Website:
mbcstrategic.com
Employees:
13
Danny Harper Work Experience Details
  • Mbc Strategic
    Director Of Brand Strategy
    Mbc Strategic Mar 2019 - Present
    Santa Monica, California, United States
    - Lead strategic planning, brand development, and integrated marketing for investment industry clients, including Morningstar, The Wall Street Journal, AIG, Principal, Wells Fargo, and Russell Investments- Conceptualize, create, and oversee full-funnel digital and social campaigns that have helped clients increase AUM by an average of 45% since 2019- Direct a team of strategists and designers through end-to-end branding projects, in addition to developing insights reports, brand strategy decks, industry & stakeholder analysis, and performance reporting- Lead business development, client management, advertising strategy, and AI marketing integration
  • Create Advertising Group
    Director Of Strategy
    Create Advertising Group Sep 2021 - Aug 2022
    Los Angeles Metropolitan Area
    - Spearheaded in-house strategic initiatives and developed integrated marketing strategy for entertainment clients that include Disney, Warner Bros., Bandai Namco, and Paramount- Built out integrated marketing department, hired key talent, and established cohesive cross-departmental strategic vision- Developed social strategy, performance reports, and case studies for Elden Ring (VGA GotY, 2022) and Hogwarts Legacy (Best-selling game of 2023)- Created media landscape prospect & contact list for agency business development teams- Revamped & optimized agency social channels, boosting engagement by over 120%
  • Trailer Park
    Social Strategist
    Trailer Park Oct 2018 - Mar 2019
    Greater Los Angeles Area
    - Managed social and digital strategy for 20th Century Studios, Showtime, and FX properties- Created launch campaign for The Predator film & led in-season management for Ray Donovan- Provided pitch and social support for Showtime's Shameless and FX's What We Do In The Shadows- Tasks included channel strategy, content creation, calendar management, and paid social advertising
  • Ayzenberg
    Strategist
    Ayzenberg May 2017 - Oct 2018
    Greater Los Angeles Area
    - Led channel strategy and oversaw daily social operations for Microsoft’s Xbox- Developed data analysis, social listening reports, pitch decks, strategic POV’s & creative briefs- Key member of the launch & events team for Xbox Game Pass, Mixer, and Xbox One X- Grew Twitter follower count by 13% and Instagram by 19%- 2018 Webby Award Nominee for “Best Overall Social Presence”
  • Hmc Architects
    Communications Strategist
    Hmc Architects Jan 2017 - May 2017
    Greater Los Angeles Area
    - Developed digital content, press releases, and brand marketing for sustainable design firm- Wrote architect profiles, project case studies, news articles, and social media content- Supported Communications Director in brand development strategies
  • Loot Crate
    Community Manager
    Loot Crate Jul 2015 - Jan 2017
    Greater Los Angeles Area
    - Managed communities, social media marketing and brand partnerships for consumer goods startup- Launched & led Loot Anime, WWE Slam Crate, Loot Gaming, Halo, and Aliens product lines- Grew Loot Anime Instagram from 0-116K followers in 6 months; WWE Slam Crate FB 0-24K- Developed audience strategy, creative content, social copy and social listening reports- Participated in product design thinking and acted as community liaison at national conventions
  • Oomba, Inc.
    Brand Manager
    Oomba, Inc. Oct 2013 - Jul 2015
    Irvine, Ca
    - Managed brand communications, social, and communities for digital tournament management startup- Conceptualized and led digital marketing strategies, multimedia initiatives & outreach programs- Partnered with consumer product brands, esports organizations, and digital influencers- Supervised tournament organizers, A/V teams, and store associates
  • Xfire
    Director Of Communications
    Xfire Jul 2011 - Nov 2013
    Santa Monica, Ca
    - Led communications, social media, content marketing and brand partnerships for gaming startup- Conceptualized & managed editorial and news content section of Xfire website- Built multi-channel social presence and grew Twitter & Facebook to over 150K followers- Oversaw global community management team and developed user engagement strategies
  • University Federal Credit Union
    Financial Services Representative
    University Federal Credit Union Dec 2008 - Jul 2011
    Austin, Tx
    - Worked in financial sales and account management for largest credit union in Austin, TX- Most products sold company-wide in 2010, and top five in “sales effectiveness” in 2010 and 2011

Danny Harper Skills

Social Media Marketing Communications Social Media Marketing Facebook Seo Web Design Advertising Content Management Business Development Copywriting Marketing Editorial Digital Marketing Public Speaking Copy Editing Writing Search Engine Optimization Blogging Journalism Sales Management Creative Strategy Public Relations Web 2.0 Finance Creative Direction Pr And Communications Brand Strategy Strategic Planning Strategic Communications Strategy Content Strategy Marketing Strategy Data Analysis Research Web Content Writing Press Releases Television Project Management Content Marketing Creative Writing Digital Strategy Wordpress Html Jira Leadership Management Audience Segmentation Entertainment Marketing Creative Briefs Social Analytics Critical Thinking Subscriptions Integrated Marketing Campaign Development

Danny Harper Education Details

Frequently Asked Questions about Danny Harper

What company does Danny Harper work for?

Danny Harper works for Mbc Strategic

What is Danny Harper's role at the current company?

Danny Harper's current role is Director of Brand Strategy.

What is Danny Harper's email address?

Danny Harper's email address is pa****@****ade.com

What is Danny Harper's direct phone number?

Danny Harper's direct phone number is +193664*****

What schools did Danny Harper attend?

Danny Harper attended Butler University.

What are some of Danny Harper's interests?

Danny Harper has interest in Physics, Fantasy Football, Investing, Reading, Sailing, Architecture, Movies, Behavioral Economics, Game Theory, Frederic Chopin.

What skills is Danny Harper known for?

Danny Harper has skills like Social Media, Marketing Communications, Social Media Marketing, Facebook, Seo, Web Design, Advertising, Content Management, Business Development, Copywriting, Marketing, Editorial.

Who are Danny Harper's colleagues?

Danny Harper's colleagues are Katherine Feshchenko, Michelle Keyfman, Adriana Ramirez, Analise Kunkel, Nathan Chan, Sunaina Bose, Marta Castillo.

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