Danny Harper Email & Phone Number

Santa Monica, California, United States

- Lead strategic planning, brand development, and integrated marketing for investment industry clients, including Morningstar, The Wall Street Journal, AIG, Principal, Wells Fargo, and Russell Investments- Conceptualize, create, and oversee full-funnel digital and social campaigns that have helped clients increase AUM by an average of 45% since 2019- Direct a team of strategists and designers through end-to-end branding projects, in addition to developing insights reports, brand strategy decks, industry & stakeholder analysis, and performance reporting- Lead business development, client management, advertising strategy, and AI marketing integration

Los Angeles Metropolitan Area

- Spearheaded in-house strategic initiatives and developed integrated marketing strategy for entertainment clients that include Disney, Warner Bros., Bandai Namco, and Paramount- Built out integrated marketing department, hired key talent, and established cohesive cross-departmental strategic vision- Developed social strategy, performance reports, and case studies for Elden Ring (VGA GotY, 2022) and Hogwarts Legacy (Best-selling game of 2023)- Created media landscape prospect & contact list for agency business development teams- Revamped & optimized agency social channels, boosting engagement by over 120%

Greater Los Angeles Area

- Managed social and digital strategy for 20th Century Studios, Showtime, and FX properties- Created launch campaign for The Predator film & led in-season management for Ray Donovan- Provided pitch and social support for Showtime's Shameless and FX's What We Do In The Shadows- Tasks included channel strategy, content creation, calendar management, and paid social advertising

Greater Los Angeles Area

- Led channel strategy and oversaw daily social operations for Microsoft’s Xbox- Developed data analysis, social listening reports, pitch decks, strategic POV’s & creative briefs- Key member of the launch & events team for Xbox Game Pass, Mixer, and Xbox One X- Grew Twitter follower count by 13% and Instagram by 19%- 2018 Webby Award Nominee for “Best Overall Social Presence”

Greater Los Angeles Area

- Developed digital content, press releases, and brand marketing for sustainable design firm- Wrote architect profiles, project case studies, news articles, and social media content- Supported Communications Director in brand development strategies

Greater Los Angeles Area

- Managed communities, social media marketing and brand partnerships for consumer goods startup- Launched & led Loot Anime, WWE Slam Crate, Loot Gaming, Halo, and Aliens product lines- Grew Loot Anime Instagram from 0-116K followers in 6 months; WWE Slam Crate FB 0-24K- Developed audience strategy, creative content, social copy and social listening reports- Participated in product design thinking and acted as community liaison at national conventions

Irvine, Ca

- Managed brand communications, social, and communities for digital tournament management startup- Conceptualized and led digital marketing strategies, multimedia initiatives & outreach programs- Partnered with consumer product brands, esports organizations, and digital influencers- Supervised tournament organizers, A/V teams, and store associates

Santa Monica, Ca

- Led communications, social media, content marketing and brand partnerships for gaming startup- Conceptualized & managed editorial and news content section of Xfire website- Built multi-channel social presence and grew Twitter & Facebook to over 150K followers- Oversaw global community management team and developed user engagement strategies

Austin, Tx

- Worked in financial sales and account management for largest credit union in Austin, TX- Most products sold company-wide in 2010, and top five in “sales effectiveness” in 2010 and 2011