We transform B2B and SaaS businesses through data-driven optimization of customer acquisition costs (CAC) and lifetime value (CLV).

GTM strategy

Drove revenue from $17M to $350M and led company to successful IPO through optimization of digital marketing strategies including SEM, SEO, email, affiliate, CTV, and contentBuilt marketing analytics, modeling, and attribution to maximize ROAS and LTV; created executive dashboardsGrew customer base from 3K to 60K+ (64% CAGR) and partner network from 1K to 5K by optimizing CAC and LTVBoosted email open rates 25%+ and conversions 15%+ through rigorous A/B testing and personalizationScaled email reach to 400K+ monthly subscribers and implemented 1K+ marketing automationsEstablished best-in-class MarTech stack across CRM, MAP, CDP, email, chat, data, ABM, referrals, CX, and analyticsManaged in-house agency for brand, design, SEO, content, podcasts, video productionLaunched subscription product that doubled subscriber LTV via increased order frequency and AOVImplemented NPS program; led customer research driving increased share of walletInstilled data-driven culture focused on rapid iteration and outcomes over outputs

Built up cross-functional team of 7 to drive B2B lead generation content & retention marketing through digital channels and grow new revenue and enterprise renewals. > Secured budget and resource investments for 3-year strategic Marketing and Product roadmaps that underpinned double-digit growth in the automotive vertical. > Built & launched eBay’s largest web and mobile personalization platform (US patent pending US 20120253992A1). Scaled adoption to 6M+ users (170% grow YoY for 3 consecutive years). > Doubled (2X) customer lifetime value. NPS improved to 80%+ (best in eBay Marketplaces). > Pioneered eBay’s Content and Social Marketing with its first vertical Twitter, Facebook, Pinterest, YouTube channels and blog. > Delivered above 20% growth in traffic acquisition from key channels such as Paid Search (SEM), Affiliates, Display Advertising, Social, Email, PR, and Search Engine Optimization (SEO). > Produced award-winning multi-channel B2C brand campaign (web, video, social, & print), Built by eBay Motors (Cannes Lions International Festival of Creativity Cyber Lion Award)

eBay Critical Talent Award (top 1% of performers) | Created new role to build new products and improve existing user experiences on web and mobile apps by leading a cross-functional discovery team of analysts, product managers, UX designers, and developers.> Led cross-functional discovery team to deliver a consumer trust & safety product roadmap of new products with 3 US patents (US 8200543 , US 8447663, US 8548866). KPIs improved 10% YoY.> Built and launched eBay’s first social integration with Facebook> Launched algorithmic search and managed A/B testing process

Managed the P&L of the dealer business, responsible for leading Sales, Marketing, and Product teams to deliver against revenue goals.> Developed subscription pricing model and launched new product to increase revenue 400% YoY for Vehicles categories.> Implemented omni-channel B2B marketing strategy that comprised digital (email, content, webinars, & web videos), event (live trainings and trade shows), print advertising and direct mail to grow lead volume to sales team and drive double-digit inventory growth YoY.

Led marketing and product teams to develop & drive strategies to grow utilization of B2C member products serving over 4 million households at the largest AAA corporation in NA.

Managed team of 2 to own P&L of the $4.5 billion B2B indirect channel through implementing product, pricing, and promotion strategies to drive $200M+ incremental fundings.